A mature B2B start-up, balena offers a comprehensive SaaS platform specialises in over-the-air updates for IoT and Edge devices.In my role, I'm central in shaping the company's products and brand identity. Days here can span the entire development process, from initial user research and UX to UI design and design system management. I also champion our brand management, merging visual design with creative strategy.* Leading the company’s brand at a strategic level to ensure both product and marketing elevate the user experience and continue the growth of the business* Working collaboratively with a cross-functional team to help shape the vision of the brand and product* Clearly articulating the vision to the team and bringing them onboard to ensure alignment and focus* Creative design execution to bring this vision to life across digital products and marketing channels.* Ensuring alignment between the product’s design system and the brand* Creating both low and high fidelity wireframes and prototypes, and skilled in using Figma to create detailed, user-centric design solutions* User-centred design solutions driven by user research and data* Developing and implementing UX processes* Creating wireframes and high-fidelity prototypes* Developing and overseeing a comprehensive design system for our products.Project highlights: balenaCloud, balena Design System, balenaHub

Harleys is a full-service creative agency delivering innovative brand and marketing communications. 

* Bringing global brands to life with stunning ideas and thought-provoking strategies, presenting and getting buy-in before translating them into highly effective digital, brand and marketing communications campaigns* Working with brand teams to refine and develop their visual identity and implement it at the highest level* Lead on design across the full scope of projects, from concept through to final delivery, whilst managing a team and ensuring their best work* Working across a range of projects, from the design of print brochures and Infographics to digital platforms through to the art direction of both live action video and animation.* Creating designs for a variety of digital solutions, from wireframe through to final prototype.* Managing multiple projects at once, taking ownership of initial briefs and translating them into successful, marketable ideasProject highlights: Ericsson Mobility Report 

Clients include: Ericsson, Klarna, VISA and Saab.

We Hunt & Gather is an independent publishing house. The debut publication, Coffee: A Modern Field Guide, launched in 2014 and sold over 1,000 copies within 6 weeks. The guide is now stocked in shops across the world, with a further print run of 1,500 completed and a second guide due to be published in 2015.