Jon Gorman Email & Phone Number

Irving, Tx, Us

Serve as the chief executive and business leader, driving modernization of the business and its operations in serving and empowering members. Lead and liaise with multiple volunteer committees, NetVU’s executive board of directors, NetVU’s past chairman’s council, Vertafore executives, and industry partners. Responsible for maintaining a strong corporate culture with shared values, earning a staff NPS of 82 following a period of instability prior to my arrival. Developed and implemented systems to increase business operational efficiencies and accountability to results, and a strategic plan to modernize the organization with three-year and five-year objectives.

Senior executive team leader who documented, helped define, and communicated the strategic plan to critical audiences while developing strategies and deliverables to enhance understanding and support of the strategic plan. Delivered strategic data analysis and interpretation across products and services to inform and support the association’s organizational transformation, and a comprehensive communications strategy across all channels to increase awareness of association activities and membership engagement.

Muncie, In, Us

Provided thought leadership in marketing and communications with university professional and academic departments, alumni, and volunteers to grow the university’s and alumni association’s efforts to increase brand affinity and engagement among strategic audiences. Produced and served as editor of the university’s alumni magazine distributed to more than 144,000 households.

Indianapolis, In, Us

Served as the voice of the association through the publication and/or distribution of a quarterly magazine, website, and more than 300 electronic newsletters to the association’s 1,400 member companies. Earned 98.5 percent respondent satisfaction related to the association’s overall communications, and affected the fiscal-year bottom line of a quarterly association magazine by $137,220 from a net loss of $96,093 to a net income of $41,127 in just three years following appointment as editor-in-chief.

Indianapolis, In, Us

Recommended and implemented highly successful electronic communications strategies based on monthly website analytics, increasing the number of unique visitors per month to the association’s website by 312 percent, the number of registered users by 343 percent from 2002 to 2004.Converted the association’s printed media to online and electronic communications and marketing deliverables.

Indianapolis, In, Us

Led the development and execution of strategic marketing plans for readership that included the newsroom, circulation, and online departments. Analyzed readership surveys and trained staff on readership trends and expectations. Increased readership among adults 18 to 34 by 29 percent in one year, and increased readership among all adults 18 and older by 21 percent in one year.

Indianapolis, Indiana, Us

Managed communications budget and designed, wrote, and edited copy for all organizational communications and marketing materials. Promoted from communications specialist (1997–1998) and assistant editor (1997–1999).

Bachelor'S, Journalism

Master'S, Media Arts & Sciences