Pushing the boundaries in golf-wear - on a mission to change the narrative in an industry that has for too long overlooked the importance of its environmental impact.

The historic 17th Century estate offers planning and delivery of exclusive international events to corporate and private guests.► Strategic Planning: Developing long-term strategic goals and growth tactics, guiding the market & innovation research team to identify event industry trends, opportunities, and the competitive landscape.► Operational Management: Overseeing the planning, execution, and logistics of on-site events, managing estate service & maintenance teams, and cultivating relationships with vendors and suppliers. Implementing environmentally sustainable practices in operations and events to future-proof the business.► Financial Oversight: Developing and managing corporate budgets, ensuring financial health and sustainability, overseeing financial reporting and analysis, implementing cost-saving measures without compromising quality, and devising revenue growth strategies.► Marketing and Sales: Developing client growth and retention strategies using established marketing frameworks (AIDA). This involves promoting and enhancing brand reputation and visibility while also cultivating client and business relationships. Focus on digital marketing through techniques such as SEO, SEA, organic and paid social media marketing, and affiliate marketing.► Business Development: Leading international growth strategy and launch to successfully expand into attractive markets.► Strategic Partnerships: Establishing and nurturing industry partnerships to enhance market reach and expand portfolio.

Johns Hopkins Aramco Healthcare Company (JHAH) is a joint venture between Saudi Aramco, a world leader in energy, and Johns Hopkins Medicine, one of the world’s leading academic health systems.► Heading corporate digital communication, internal as external► Development and deployment of digital marketing and communication strategy► Led digital transformation projects, such as voice search and chat (conversational AI)► Led user and patient experience research and implementation projects► Led rebuild and process owner of the corporate website, JHAH.com► Led revamp of the corporate intranet platform (SharePoint)► Run point on communication strategy and execution for high-impact, organisation-wide IT projects, such as integration of the electronic health record system, Epic, for 350,000 plus eligible patients.► Development of digital communication KPIs and monitoring, analyses and lead strategy.► Conference speaker on omnichannel marketing and engagement

Start-up company within the health sector with focus on on-demand platform development.Development of► Business plan► Marketing Strategy► Product Requirements

Headquartered in Switzerland, Mettler-Toledo is a global manufacturer and marketer of precision instruments for use in laboratory, industrial and food retailing applications.► Conceptualized, developed, led and deployed corporate digital presence with achieved objectiveto grow business globally► Developed global digital communication strategy and applied appropriate methodology to content development for corporate website► Trained eBusiness managers and content publishers globally for 30+ countries► Led digital cross-divisional workshops with business unit leads; strong focus on global harmonization and market segmentation► Developed global SEM strategy and pushed global and local units to run digital campaigns► Conceptualized and executed on global digital business requirements – led implementation within defined scope► KPI development and monitoring, analyses and definition of eLead generation actions based on fluctuations in traffic, bounce, CTR, CPL, etc.► Increased digital lead conversions by average of +50% over 3 years

Highlights in Pareta Business► Developed digital communication strategy► Conceptualized and managed corporate website, including managing CMS processes► Consulted management in external communication approaches and co-developed corporate communications plan► Talent Acquisition and public contract development

► Co-developed and deployed social media communication strategy ► Supported client in online marketing strategy development► Online copy writing of news, articles and features - manage CMS processes on company website

Developed and implemented:► Internal and external communications strategy► Corporate Marketing strategy► Corporate website► SEM strategy► Digitalised communications (Social Media) strategy★ Editor of online copy writing★ Supported top management in development of company strategy★ Deployed CRM system★ Supplier and customer negotiations