Broadridge, a global Fintech leader with over $4.5 billion in revenues, provides the critical infrastructure that powers investing, corporate governance and communications to enable better financial lives. We deliver technology-driven solutions that drive business transformation for our clients and help them get ahead of today’s challenges to capitalise on what’s next.

Asset Management Marketing:• Interim Director of Business Marketing, Asset Management Solutions (Revenue and Expense Management)• End-to-end management of thought leadership awareness campaigns (Owned an integrated thought leadership campaign which was the company’s best performing content for the year)• End-to-end management of digital campaigns (Email – Standard/Programmatic, Social, Content Syndication and Webinars)• Collaborating with Product and Sales teams to create new collateral – White papers, sell sheets, case studies, placemats, brochures and surveys • Implementing website developments and improving the SEO of landing pages of Broadridge.com • Creating a reporting infrastructure to track and report on segment KPIs. Utilised data to enhance in-flight and future marketing campaigns• Using content marketing (Percolate), webinar (ON24) and employee advocacy platform (EveryoneSocial) to implement digital campaigns • Managing and tracking budget over the year • Managing external agenciesCapital Markets Marketing:• Conducting competitor Intelligence analysis on the Securities Finance and Collateral Management segment• Drafting award-winning submissions for award nominationsEMEA Marketing:• End-to-end event management in the EMEA region (From smaller roundtables to larger hosted and sponsored events)

Digital Marketing and Events Management:• Project managed Broadridge's enterprise 'Ready for Next' media campaign (Involved website development, digital, print adverts, media planning, rotation, optimization, SEM, Social, Account Based Marketing, Internal Communications and Data Analytics) • Utilised cloud-based Workfront and TalkPoint platform to manage the execution of US, EMEA and Canadian Digital Marketing Campaigns (Programmatic Email, SEM, Paid Social, Organic Social, Landing Pages and Webcasts)• Maximised team cost efficiency by internalising the editing and translation process of company marketing materials (Japanese/English) • Supported Broadridge's APAC expansion initiatives in the Capital Markets, Asset Management, Wealth Management and Corporate Communications markets• Led daily in-person and virtual status meetings to track campaign progress and identify next steps• Monitored team delivery turnarounds weekly to optimise workflow efficiency• Managed Broadridge's corporate events Data Analysis:• Analysed data to create visually impactful presentations for the Company Executive Committee, Marketing and Sales teams• Measured the effectiveness of campaigns by benchmarking KPIs from different sources and presenting actionable insights and recommendations to the Marketing team• Created reports using SaaS platforms - GoodData, Oracle Eloqua, Google Analytics and SalesForceWebsite Development:• Collaborated with regional teams (USA, India and Singapore) to ensure the successful launch and continual maintenance of the company's Japanese website and ensured optimal UX experience through desktop and mobile reviewing

Data Analysis:• Produced and delivered actionable insights for Procter & Gamble's billion dollar brands (With a strong focus on the Europe and IMEA regions)Account Management and Sales:• Managed and led projects for the IMEA region and exceeded end of year sales target by 13% within 6 months of managing the account• Increased exposure and generated leads for the company through bi-weekly face to face presentations to the client in Geneva, SwitzerlandInnovation:• Led team on a SharePoint platform re-design initiative which resulted in increased client and internal team engagement on the platform Managerial Experience:• Mentored and managed the workload of placements/internsAwards:• Consecutively won quarterly company awards for demonstrating top 'Collaboration' and 'Proactive' behavior

Program Management:• Organised and managed the logistics of weekly and monthly events independently and with a team • Built and maintained relationships with clients (Team received highest satisfaction rate out of all the global offices)Business Development:• Generated host company leads for the company through networking events and maintained relationships to secure follow-up meetings

Account Management:• Managed the award winning Volvo Global Account (UK, Sweden, US, Germany, Russia, China) • Supported the WildAid - Elephants campaign with a strong focus on the Chinese market• Acted as a Project Manager for projects requiring coordination with different channel owners• Organised and managed weekly meetings with all global agencies • Provided cultural insight for the development of creative ideas across all projects• Supported in the writing and development of creative briefs and the briefing of creative teams • Acted as a bridge between the Account Management, Planning, Creative and Production department

Digital Marketing:• Executed Global Digital Marketing campaigns to increase the number of contestants for the K-POP Cover Dance Festival (180,000+ contestants participated worldwide) • Managed all the company’s social media platforms (Facebook, Twitter, Instagram and Youtube) to drive traffic to company website (Increased social media followers by 94% within first year of managing the account) • Translated Marketing materials (English/Mandarin/Cantonese/Korean/Japanese)Events Planning and Management: • Collaborated with external overseas agencies to execute concert in Canada within budget and schedule• Onsite management of the schedule and activities of contestants in the 2011 - 2014 K-POP Cover Dance Festival • Interpreted for contestants during tours, pre-recorded broadcasts (Ystar) and live broadcasts (Twitter live) (English/Mandarin Chinese/Cantonese/Korean) Creative:• Generated copy for the K-POP Cover Dance Festival's digital marketing tactics and print marketing materials• Cooperated with writers to create a segment for popular Korean Variety Show, StarkingManagerial Experience:• Managed a 6-member team

Editorial: • Researched, wrote and published articles on popular topics on Chinese culture and news Digital Marketing: • Developed marketing strategies to promote internet, community events and newsletter subscriptionsEvents Planning and Management:• Managed and hosted weekly networking events with an average of 50+ attendees

Client Services:• Interpreted for Olympic athletes (English/Chinese Mandarin/Chinese Cantonese/Korean/Japanese)• Met the expectations and needs of over 14,000 Olympic athletes in the Olympic Village• Obtained ‘Going for Gold’ recognition for demonstrating excellent customer service skills

Administrative:• Created and delivered presentations on optimising Cadbury's operational efficiency• Created and modified materials using Microsoft Word, Excel and PowerPoint