Jon Leavitt Email & Phone Number

New York, New York, United States

Mobile analyst quantifying the value of the Roku app, measuring behavior and KPIs while building a culture of feature testing, auditing data flows for accuracy and completeness, developing dashboards and training team members in their use.Previously supported partner growth team with experimental analyses of sample size, cohort selection, full statistical analysis, reference dashboards and go/no-go recs, looking at revenue, churn, and behavioral outcomes of partner buttons, subscriptions, the home screen, Sports Zone, and search.Conducted numerous analyses of streaming, subscription patterns, promos and campaigns to inform strategies for channels including Max, Disney, Hulu, Paramount and Peacock.Semi-automated extensive global channel report and delivered to ~200 opt-in internal stakeholders.Tools: SQL, Python, Airflow, Looker, MS Office

Greater New York City Area

• Led analytics for 4-pillar wellness program spanning all markets and members and in developing innovation with promise to positively impact retention and engagement.• Built analytics and reporting for rewards program covering 4.6 million global subscribers. Reviewed testing metadata and discovered opportunity to generate $4 million increase in projected revenue.• Managed team of Columbia grad students elucidating relationship between rewards program and NPS.• Led gamified app testing design, creating statistically-matched test groups, visualizing real-time results.• Programmed queries and code for testing, dashboards, and analyses in SQL, Python & Looker toamalgamate and display broad-spectrum data spanning global markets.Tools: BigQuery, Python, Looker, Google Analytics, MS Office, G Suite

Greater New York City Area

• Analyzed NYL ad-to-site user journeys, Carnival social, Google Home campaign, Nordstrom rewards.Tools: Python, Adobe Analytics, Crimson Hexagon, G Suite, MS Office

Greater New York City Area

• Lead analyst for 2+years in charge of social/campaign reporting and data integrity on award-winningBurger King account. Automated social media reporting for 50+ global BK markets.• Led Frigidaire experiment with strategist, junior analyst on efficacy of sequential ad messaging.• Programmed tailored audience insights, informed site redesigns, and supported winning pitches fordiverse clients (BK, MINI, MIT, TIAA, Tim Hortons, et al.) using Python, GA, Crimson, Adobe.Tools: Python, Macromeasures, Crimson Hexagon, Social Media APIs, Google Analytics, Adobe Analytics, GfK MRI, Git, Jira, G Suite, MS Office

Greater New York City Area

I developed freelance analytic insights for clients in diverse industries and edited academic papers.Tools: MS SQL, MS Office, SPSS

La Jolla, Ca

Principle Investigator• Published foundational empirical findings on the nature of suspense and how people process narratives, including that spoilers don’t spoil stories. Sole supervisor & recruiter for 34 RAs.• Psychological Science p​ublication featured in ​Good Morning America​, ​NPR, The Boston Globe,​ The Colbert Report​, etc.Instructor• Designed & taught 5 classes in social psychology, covering experimental design and interpretation of results. Created new class in my research area.• TA'ed 23 classes.Service• Honors students co-mentor 2x; Elected Faculty Search Rep 2x; orientation volunteer 7x; chronicled annual faculty-student event 5x.Tools: SPSS, MS Office, LIWC, Blackboard, Scantron, Facebook

Data Science

Phd, Experimental Psychology (Social)

Mfa, Creative Writing (Fiction), 4.0

GRE: 730V, 800A, 800M

Ba, Mathematics & English Literature