Jon Letchford Email & Phone Number

Franklin Park, Il

Eastern Us And Canada

Rental Accounts Manager 2007 - PresentAccountable for new business development and key account management operations, soliciting the re-rental sales of more than 250 units of aerial lift/telehandler/atrium lift equipment throughout the United States & Canada, with revenue growth of $4.2M for the year. Drove new / existing account revenue and volume through the development of value-added rental sales/service solutions. Managed profitable sales growth through retention and further penetration of current accounts. Key Accomplishments• Established and maintained an active sales pipeline for 3 equipment service facilities of $150K in monthly revenue each on an ongoing basis.• Cultivated an ongoing business relationship with the U.S. Markets largest service customer (Hertz Equipment Rentals), which generates more than 50% of overall annual revenue for 3 shops.• Arranged a North American Sales Partnership with Caterpillar, Inc. through their corporate office in Peoria IL. Built a relationship with Caterpillar Inc. reaching the status of the first rental supplier in their Allied Vendor Program (Late 2018). Managed 50 Caterpillar dealer franchise accounts to ramp substantial growth in the program.• Built international business through creation of a Canadian rental division when sales in the US decreased during the 2008 economic slowdown. Replaced sales losses throughout the United States during the economic downturn by developing a new rental market in Canada, generating $2M in annual sales (2008-2009); significantly grew Canadian market from 3 to 40 customers.

Elmhurst Il

Supervised coordinating purchase and sale of equipment for U.S. Markets with a focus on upgrading fleet age, quality, and mix. Plan, direct and execute all facets of fleet purchasing and sales, service management of older fleet, new product acquisitions and launches, equipment sale account retention and collections. Ensure adequate equipment levels at shops throughout the year for fleet utilization or resale.Key Accomplishments• Managed the sales team in completing sales of an older, highly commoditized fleet. Focused new purchasing on more specialized equipment that could command higher rental margins and require less money to maintain.• Acquisition of further used equipment for resale was completed from sources including customers, auction, and as trade in from sale of fleet. Purchases were made only when they could provide high returns on investment through high profit margins or through providing shops profitable work during slow periods.• Worked with U.S. Markets 3 service shops to organize service and maintenance of all used equipment / fleet.• Established and managed used equipment / fleet sales segment of business in order the keep machinery age at an acceptable level. Managed fleet transformation from old equipment inventory to newer inventory focus including more than 150 machine sales and many more additional trade-in negotiations.

Purchasing Coordinator / Account Manager 2005 - 2007Held shared responsibility along with the division VP for all purchasing and inventory control functions for 500 forklift inventory valued at more than $2.5M. Developed strategic purchasing plans focused on generating cost savings and efficiencies in an effort to maintain profitability in the sale of up to 200 pre-owned forklifts on a monthly basis. Called on OEMs, dealer rental/sales managers, rental/leasing companies and end-users.Key Accomplishments• Purchased more than 400 units while simultaneously increasing personal sales by 13% each year.• Sales of more than 30% of purchased equipment were completed prior to equipment being shipped to Atlas’ facility and coordinated direct shipping to customers, generating significant cost-savings by eliminating overhead and additional freight costs.• Grew product portfolio to include construction, aerial, telehandler, landscaping, and floor cleaning equipment, securing new customers by expanding into previously untapped market segments.• Procured an average of $2M in additional revenue each year while consistently maintaining an above average profit margin of 28%. Sales Representative 2002 - 2005Aggressively executed direct sales, marketing and client base management operations, working as an independent business unit with direct accountability for selling material handling equipment to dealers and wholesalers across 14 states and Canada. Participated in the acquisition / distribution of sales inventory.Key Accomplishments• Surpassed $100K in monthly sales monthly.• Recognized for purchasing more sales inventory than any other sales representative with more than $1M in sourced equipment.• Maintained a closure rate of more than 98.5% for three years, which was the highest in the company with only 5 machines cancelled of over 600 sold.

Traveled to new client locations where SMS provided facility management services and readied base of operations for the permanent Facilities Maintenance Manager. Facility planning / operations management, office administration, personnel hiring, training and management.