Marketing Manager
Brown Management Consulting
Consulting company seeking to increase attendance and enrollment to its client's medical expo and the medical academy. Split duties with one other marketing manager to hit $21M annual revenue target. • Revamped organic SEO tactics. In three months, the company moved from the fourth page to third slot position on the first page of Google. • Changed approach to email blasts. Instead of sending emails to the entire database, working with the vendor to segment members into interest buckets, which allowed for a 10% increase in open rates and a 12% increase in click-through rates. • Spearheaded initiative with the vendor to implement new technology to our email blasts that would provide specifics of who opened emails, clicked through and unsubscribed. Provided this information to the sales team to follow up with clients, increased sales by 5%. • Boosted online sales by 20% by seeking out a vendor that could incorporate a live chat system on www.A4M.com. Personalized each reps profile with headshot, title, and “Like” button linked to the company’s Facebook page, allowing a human experience to customers who mostly purchased online. • Conceived plan to have a conference mobile app, A4MOnTheGo, at our larger conferences. Managed project from start to finish. Saved the company money by selling sponsorship of the app to one of our key clients.• Developed social media strategy (Facebook, Twitter, LinkedIn, Wordpress Blog) to separate confusion of other similar pages. Website traffic grew by 10% by incorporating social media ads.• Market and segment various medical conferences to medical practitioners across United States and Internationally.