Jon Mcgovern Email & Phone Number

Brisbane, Qld, Au

Brisbane, Queensland, Australia

Brisbane

Brisbane

Brisbane, Queensland, Australia

Sydney, Australia

Brisbane, Australia

Brisbane, Australia

Leading a team of 6, this role developed and implemented the strategic marketing plan for the Australia, New Zealand and Asia Pacific source markets. Focused on driving brand recognition, revenue, profitability and business growth in the key regions, and responsible for translating the global direction into localised and regionally relevant efforts, delivering results in the consumer direct channel while assisting the sales team with marketing undertakings across the same regions. Through the development of strategic campaigns, partnerships and innovative localised brand building programs, applying a sharp understanding of the touring market in a creative way while mainlining strong planning, budgeting and reporting layers. A key contributor to the development and implementation of key global projects and programs.• Reporting to the Global Head of Marketing Topdeck, developing and deploying the marketing plan for Topdeck in the APAC Markets.• Developing annual budgets with monthly reporting and full marketing budget/actual responsibilities.• Working with sales team to align agency partner sales and marketing strategies and develop and manage joint marketing campaigns with key partners.• Liaising with the Digital Marketing Manager to outline and implement local digital marketing strategy and optimise media activity with a view to driving ROI through cost savings and increased performance.• Working with the Marketing and Communications Executive and local PR agencies to build brand awareness through traditional and new media, outreach and media/trade PR trips.• Develop and manage individuals in the APAC marketing team to achieve their goals and identify opportunities for future growth and be an integral part of the APAC office leadership team to foster and grow the organisation’s culture.• Driven by trends and developments across markets, knowing and loving the data and the stories it tells.

Brisbane, Australia

Key role skills and experience: Agency management, data analysis, media strategy, planning and optimisation, project management, UX, conversion optimisation, Search Engine Marketing (paid/organic), social media, video, mobile, content marketing, reporting, annual budget planning and management, content amplification, remarketingRole & Responsibilities: • Managing the successful development and launch of digital and out of home campaign media and projects within agreed budgets and timeframes• Managing Always On and remarketing media including SEM, social, display, video and content amplification• Briefing and project managing web performance and design team members across website development, UX and conversion optimisation• Managing media agencies, ensuring contract specifications are met, services provided and payments made in accordance with policies and procedures• Planning and managing annual global digital media budget• Fostering a collaborative team spirit focused on service delivery to both internal and external clients

Sydney, Australia

Team and agency management, analysis, media planning and optimisation, project management, Search Engine Marketing (paid/organic), social media, video, mobile, content marketing, reportingRole & Responsibilities: • Managed the successful development and launch of digital campaigns and projects within agreed budgets and timeframes through the analysis and identification of client requirements, developed subsequent specification documentation, supervised and monitoring work carried out in-house and liaising and monitoring external suppliers of digital content• Sourced information and provided advice to the Marketing Division of digital media options, including performance media such as search engine marketing and social media marketing, to enable decisions to be made on the most effective campaign to meet timeframes and budgets• Briefed and managed external contractors involved in the website development and production process and ensured contract specifications were met, services provided and payments made in accordance with existing policies and procedures• Provided guidance to Digital Campaign Co-ordinator in project management, development and implementation of campaigns• Undertook analysis and made recommendations on marketing processes and strategies to ensure opportunities for improvement were raised and managed the implementation of improvements• Delivered input and direction to search engine marketing and optimisation strategies and initiatives for all Destination NSW’s consumer websites including analysis and reporting of results • Presented post-campaign advice relating to the effectiveness of digital media through the development, maintenance, analysis and reporting of web statistical tools and systems• Initiated, developed and managed working relationships and networks with stakeholders and clients to deliver digital marketing campaigns for the tourism industry

London & Sydney

Specialist Certificate, Organizational Leadership

Bachelor Of Commerce, Marketing & Business Management