𝐁𝐫𝐚𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Faced with an outdated brand, I initiated a complete rebranding effort that increased client acquisition by 40%, elevating market perception and building brand loyalty.𝐌𝐮𝐥𝐭𝐢-𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Spearheaded thousands of multi-channel creative campaigns spanning social media, email flows, landing pages, and digital ads, consistently exceeding KPIs and driving increased conversion rates.𝐓𝐞𝐚𝐦 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Identified bottlenecks and enhanced team productivity by 20% through implementing AI-driven tools and streamlining workflows while managing a team of 8+ multidisciplinary graphic designers, copywriters, video editors, and interns.𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Achieved a 98% approval rate on deliverables by collaborating cross-functionally to refine campaign visuals and ensure alignment with client goals. Managed 20+ simultaneous projects, ensuring all deliverables met or exceeded client expectations.𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐏𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Conceptualized and executed digital advertising strategies that seamlessly integrated brand storytelling that resonated with diverse audiences. Applied analytics tools to optimize campaign performance based on data insights.𝐃𝐞𝐬𝐢𝐠𝐧 𝐌𝐚𝐬𝐭𝐞𝐫𝐲: Leveraged expertise in Adobe Creative Suite, Figma, and the latest generative tools to produce high-quality designs for websites, social media, video ads, trade-show displays, packaging, and print materials.

I am responsible for the conceptualization and implementation of design solutions for our clients and the Fidelitas Development brand-at-large. Leveraging my expertise in web design, digital, print, video, and various design software tools I am a hands-on teammate that collaborates alongside the design and account management team in order to drive production and encouraging creativity.

𝐁𝐫𝐚𝐧𝐝 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Developed unique creative craft brewing brand tailored to clients target demographic and niche appeal, setting them apart from their competition.𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 𝐃𝐞𝐬𝐢𝐠𝐧: Designed innovative eye-catching beer label and visually appealing custom artwork for each new product, increasing customer demand and market share.𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐧𝐝 𝐏𝐫𝐢𝐧𝐭 𝐃𝐞𝐬𝐢𝐠𝐧: Created custom digital and print artwork assets including bottle & can labels, keg labels & collars, delivery vehicle vinyl wrap, coasters, growlers, business cards, posters, taster menus, social media advertisements, email campaign templates, and more.𝐓𝐫𝐚𝐝𝐞𝐬𝐡𝐨𝐰 𝐁𝐨𝐨𝐭𝐡 𝐃𝐞𝐬𝐢𝐠𝐧: Produced trade-show booths and creative graphics for pull-up banners, fun apparel, merchandise.

𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Reduced project turnaround times by 50% by mentoring a team of 4 junior designers and optimizing company workflows, enabling faster delivery of high-quality custom solutions for over 150 clients.𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐔𝐗 𝐑𝐞𝐝𝐞𝐬𝐢𝐠𝐧: Led a mobile-first redesign of the company’s website, improving usability and increasing traffic to targeted pages by 25%. Significantly enhanced the user experience, setting a new standard for digital engagement.𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐭𝐢𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Conceptualized and designed all print & digital media for the annual training conference for 200+ attendees, achieving a 15% budget reduction while maintaining exceptional quality.𝐓𝐫𝐞𝐧𝐝 𝐀𝐝𝐚𝐩𝐭𝐚𝐭𝐢𝐨𝐧: Conducted market research and introduced innovative techniques that boosted campaign engagement by 30% year-over-year, ensuring client campaigns remained ahead of market trends and competitors.𝐕𝐞𝐧𝐝𝐨𝐫 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬: Collaborated with 12+ printing vendors to ensure every pixel, pantone, and paper aligned with creative vision.𝐁𝐮𝐝𝐠𝐞𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Oversaw budget for creative projects, ensuring efficient allocation of resources while maximizing ROI.

𝐄𝐥𝐞𝐯𝐚𝐭𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝𝐬: Managed all branding initiatives and advertising for a luxury fitness resort, establishing new higher standards for visual quality and consistency across all media.𝐂𝐥𝐢𝐞𝐧𝐭 𝐚𝐧𝐝 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐅𝐨𝐜𝐮𝐬: Presented creative campaigns to leadership, incorporating feedback to refine concepts and foster stakeholder buy-in.𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐬𝐬𝐞𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Streamlined content creation by building a digital asset library in collaboration with photographers and illustrators, increasing engagement in email marketing and digital displays.

• Develop digital graphics, print marketing, and apparel for seasonal youth camps.• Improved advertising campaigns for monthly events, increasing event attendance by 200%.• Wrote engaging lesson plans, and presented lectures in front of over a hundred youth.

• Developed exciting advertising campaigns for the dance, theater, and music departments to drive attendance and support events.• Worked with onsite print technicians to produce printed materials including various sized posters, flyers, mailers, tickets, and program guides.• Collaborated directly with several event directors from concept, through production, to oversight of proofs and printing.

• Worked closely with art director to determine the scope of projects and created strategic marketing proposals to reach particular audiences• Developed new web templates for content management system• Maintained and updated a number of nonprofit sites to keep them current with new content, events, and articles on a weekly basis