Global brand management and strategic oversight for premium+ American Whiskey brands of the James B. Beam Distilling Company: Basil Hayden, Knob Creek, Legent, Overholt, Booker’s, Baker’s, Little Book, Old Grand-Dad, & new brand platforms.

Global brand building & strategy lead for Basil Hayden, Knob Creek, Legent, Booker's, Baker's, Little Book, Overholt, Old Grand-Dad, & new brand platforms.

Basil Hayden's, Booker's, Baker's, Old Overholt, Old Granddad

Trade Marketing, Confections/Mints, & Seasonal

As an ABM on Suave Haircare & Masterbrand, led brand's Consumer Promotions, PR Newsbureau, Displays & Special Packs, and Business Reporting efforts, as well as all forecasting, marketing, and volume analysis for the Suave Naturals and Suave Men sub-brands. In addition, developed multi-faceted marketing plan for the Suave Men brand, utilizing a NASCAR partnership to drive awareness, penetration, and incremental revenue.

Worked with students applying to the Ross School of Business to help develop their applications, answer any questions they might have, provide guidance in essay writing, and serve as a liaison within the Business School.

Working on AXE Deo, researched and provided recommendations on brand positioning, and developed new in-store display experience.

Developed comprehensive marketing plan for new business capability.