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Jon Mitchell is a Strategy Director at Canopyads.io. He possess expertise in digital marketing, online advertising, advertising, digital media, mobile devices and 26 more skills. Colleagues describe him as "Jon makes me laugh, feel good and get things done. I had the pleasure of working for him when we moved to the US to launch Spotify and started bringing the product to market pre-launch. I learned a ton from Jon and our experience together. He’s one of the smartest sales leaders I’ve worked with and I envy anyone who gets a chance to be around him and his inspirational energy. He has a great business sense and a highly strategic mind but never loses the get-sh*t-done mentality for a second. He’s modest, patient, a great listener and really, really funny.", "I first realised Jon’s talent and ability when I found myself discussing film economics at an awards event. The subject matter had nothing to do with either of our jobs, but he was hungry to learn about the risk-reward trade-offs that exist in producing blockbusters, and even more hungry to work out what was transferable to Spotify. This is how media makes progress: by getting outside of your comfort zone, learning from others and bringing those lessons back home. Working with Jon illustrates this as he can grab the key ‘trade off’ in any commercial setting (and in any media market) and explain it in a simple sentence, as opposed to a lengthy unreadable briefing. His intellectual ability is matched by his personality for developing teams and treating problem solving as a positive – the more problems you solve, the more of a competitive advantage you build. Jon is genuine talent in the uncharted waters of on demand ad-funded media. Sure to shine wherever he goes.", and "Jon is an extremely energetic pioneer whom I have enormous respect for. He presents creative ideas and communicates the benefits of Spotify with a real passion. A modest guy and a prodigious communicator, I would wholeheartedly recommend Jon to anybody."
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Strategy DirectorCanopyads.IoLondon, Gb
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Chief Executive OfficerLec Beverages Group Nov 2024 - PresentLEC Beverages are responsible for Tsingtao in the UK. Everything from imports, distribution, sales and brand. -
CooLondon Export Corporation Oct 2024 - Present -
InvestorTickle Global Mar 2022 - PresentLondon, Gb -
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InvestorAifluence Inc. Feb 2021 - Present -
Investor/AdvisorShopper.Com Mar 2020 - PresentLondon, United Kingdom, Gb -
InvestorSherpr Jun 2017 - PresentLondon, England, Gb -
Investor/AdviserOkhi (We'Re Hiring!) Sep 2019 - PresentNairobi, Ke -
InvestorMiami Cocktail Inc Jun 2018 - Present
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InvestorGener8 Ads Jun 2019 - PresentLondon, England, Gb -
ConsultantHudl Nov 2016 - Apr 2020Lincoln, Ne, Us -
AdvisorHook Ldn Aug 2016 - Sep 2017London, GbInspired by and designed in London, Hook LDN is a British eyewear brand that specialises in creating high quality, style led designs that are influenced by our passions for music and fashion.www.hookldn.comI am working with the team to set the strategy, plan the scaling from a new brand to becoming mainstream and defining the marketing plan.I also spend time with the MD setting and monitoring budgets to make sure cash flow is strong for day to day operations as well as working on funding for future growth plans. -
ConsultantStudent.Com Sep 2015 - Apr 2016London, GbStudent.com is the No.1 marketplace for international student housing. The executive team is world class and combined with the founders having a hugely successful track record it was very exciting to be asked to help them out as they scale.I was responsible in NYC for hiring, starting the booking consultant team, identifying where to focus in the US, managing the team day to day and also finding and opening the new office. -
Chief Revenue OfficerZnaptag Ab Jan 2014 - Jun 2015Znaptag is a photo image technology business that allows publishers and photo owners to monetise and identify their photos on their properties across the web.
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Vp Adsales North AmericaSpotify Feb 2011 - May 2013Stockholm, Stockholm County, SeLaunched Spotify into the US with US GM and US Head of BD.Built sales operation from scratch to 30 people whilst operating within budget constraints. Hired sales (RVP to assistant level), traffic and trade marketing teams.From a sales perspective the most successful launch in a territory ever and the model still currently used for new launches elsewhere. P&G, Coca Cola, Reebok, GM resulted in 8 figure revenue for launch.Launched NYC, Chicago, and LA sales teams and West Coast and Chicago offices.Responsible for US sales strategy, budget, hiring, pricing and positioning into marketplace.Built sales organization to react and deliver across audio, mobile, digital, live experiences and branded content. Award winning work delivered to P&G and MicrosoftFirst ever brand apps, branded live events and deep API builds for advertising clients on Spotify. European team then replicated this for their clients.Worked closely with CFO to set goals for revenue and explain local differentiation to the European market.Built external profile of Spotify through sitting on panels and doing live TV interviews.Close relationships with internal departments included, Marketing, Business Development, Product, Content, Record label teams and Finance.Relationships at CMO and senior agency planning and buying levelsBuilt the fastest and largest growing ad business within Spotify in the least amount of time for any marketplace. -
Md/Country Manager UkSpotify Apr 2010 - Feb 2011Stockholm, Stockholm County, SeLaunched Spotify into the UK and was the first International employee.Built the entire sales operation and office from scratch.Was responsible for the P&L for the UKBuilt Spotify’s trade and consumer profile through print and TV interviews as well as multiple panel participation.Introduced online audio advertising to the UK for the first time.Won Campaign Digital Sales Team of the Year in 2010 and Finalist in Media Brand of the Year in 2010. Won BMA awards for clients.Worked with the licensing team to educate all the record labels about the Spotify business model and prove that “Freemium” worked for the music business.Worked with CFO and GM for Europe on economic modeling for viability of the ad business (CPMs, sell through, ad formats, market share, scalbility, and costs of sale) within the limitations of our record label deals. -
Sales DirectorSpotify Jan 2008 - Apr 2010Stockholm, Stockholm County, Se -
Group Head Network SalesGcap Media 2000 - 2008London, Gb
Jon Mitchell Skills
Jon Mitchell Education Details
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UclGeography -
Eton College
Frequently Asked Questions about Jon Mitchell
What company does Jon Mitchell work for?
Jon Mitchell works for Canopyads.io
What is Jon Mitchell's role at the current company?
Jon Mitchell's current role is Strategy Director.
What is Jon Mitchell's email address?
Jon Mitchell's email address is jo****@****ify.com
What is Jon Mitchell's direct phone number?
Jon Mitchell's direct phone number is +121232*****
What schools did Jon Mitchell attend?
Jon Mitchell attended Ucl, Eton College.
What skills is Jon Mitchell known for?
Jon Mitchell has skills like Digital Marketing, Online Advertising, Advertising, Digital Media, Mobile Devices, Marketing Strategy, Digital Strategy, Mobile Marketing, Strategic Partnerships, Online Marketing, Business Development, Sales.
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