Working directly with a diverse spectrum of businesses to build a three-dimensional picture of their brand’s Vision, Value, and Voice.Understanding these three perspectives is critical to developing a common language that can better connect your internal teams to your external customers and allow clarity of understanding for the people who need your products and services most.Specialising in workshops and strategic consulting in:- Brand Identity- Creative Development- Digital Presence - Strategic Content DesignIf you're serious about understanding what your business is saying, message me to setup a quick chat.

One of Sydney’s leading content producers, Pod Paste develops, produces and distributes podcasts, branded content and creative strategy for clients around the globe.• Spearheaded strategic digital content design initiatives, ensuring alignment between brand positioning and user needs across diverse digital platforms.• Implemented comprehensive content governance frameworks to maintain consistency, quality, and regulatory compliance across multiple digital channels.• Collaborated with key stakeholders to develop and execute digital strategies that significantly enhanced user experience and engagement.• Guided clients in optimizing their digital platforms through innovative content architecture and information design principles.

Brought learning content, sales and marketing into brand and design alignment for Australia’s largest E-learning platform for the Built Environment• Developed and executed comprehensive content and production strategies for the Learning Management System's suite of online course materials, enhancing digital learning experiences.• Led the integration of visual design, podcast production, video content, and UX/UI best practices in digital learning content development.• Collaborated with the Australian Building Codes Board to establish the design, production, and delivery of 27 digital learning courses across 9 Built Environment sectors.• Established and implemented a customer-focused, data-driven approach to digital marketing, significantly improving engagement metrics.• Oversaw the migration and redesign of corporate website content, resulting in enhanced user experience and increased digital engagement.• Managed and mentored a team of learning design and content experts, guiding them in the effective use of the company's digital content management systems.

Launched a boutique content consulting agency providing creative strategy, direction and execution to businesses lacking the resources or know-how to execute internally• Developed and executed content strategies to deepen audience engagement for clients in various industries• Led discovery workshops to align client mission, vision, brand, and content strategies• Directed the creation of multi-platform content, including livestream events and sponsored video content• Collaborated with cross-functional teams to optimize content for different digital channels and platforms

Australia’s leading B2B media publisher specialising in the healthcare space with nearly 700,000 subscribers across digital and print channels• Established the strategic creative direction for a nascent content marketing team, shaping the blueprint for innovative video content production in the B2B digital space.• Developed and implemented robust content governance processes to ensure consistency, quality, and brand alignment across all digital platforms.• Built and managed a successful video content marketing pipeline, generating significant revenue in its first year and enhancing digital engagement for all subscribers.• Led a dynamic social media team in developing, producing, and implementing cross-platform digital content campaigns, significantly boosting online engagement and brand visibility.

Creative consulting business providing multi-platform creative strategy, direction and execution for clients used to conduct business during relocation from New York to Sydney• Developed and implemented comprehensive multi-platform digital content strategies for high-profile clients, ensuring consistent brand messaging and enhanced user engagement across diverse digital channels.• Successfully led remote content production teams across different time zones, demonstrating strong ability to manage distributed workforces in digital content creation.• Orchestrated seamless digital content delivery during a major geographical transition period, showcasing adaptability and robust project management skills in dynamic environments.• Maintained strong client relationships and consistently met deliverables despite geographical challenges, highlighting excellent stakeholder management skills in digital content production.• Managed end-to-end digital content production processes, from ideation to delivery, ensuring high-quality outputs and strict adherence to deadlines across various digital platforms.• Sourced, briefed, and commissioned a network of editors, graphic designers, and voiceover talent to deliver premium digital content for clients, enhancing their online presence and audience engagement.

New York’s premiere theatrical trailer and television advertising company serving clients in New York and LA• 2006-2012 - Spearheaded the development of a specialized digital content department focused on interactive advertising for the video game industry, collaborating with major clients such as Warner Interactive, Atari, and the Academy of Interactive Arts and Sciences to create engaging digital experiences.• 1999 - 2006 – Established and led an innovative motion graphics and title design department, enhancing the digital storytelling capabilities for theatrical trailers and television advertising, thereby expanding the company's digital service offerings and client engagement strategies.

Television’s longest-running, highest-rated television news program, tackling the US’s most news-worthy voices, issues and events by some of the most respected journalist in the industry.

Assisted in assembly of weekly, “Explorer” series TBS’s flagship Sunday night anchor.