Jon Munro Email & Phone Number

Bishopston, Swansea, Gb

We are a digital and marketing communications consultancy. Our sector experience covers travel, leisure, software, charity, apparel, fashion, online retail and B2B. We often occupy the space that is half agency half internal team and our approach is a truly collaborative one. Services include:Data-driven strategy, planning and evaluation - at a strategic level our plans inform brand strategy, channel choice, tactical planning and creative development. At the operational level they provide an integrated tactical plan that deliver specific and measurable objectives. Underpinned by data, analytics and insight. We get involved in business planning too and we often deliver and oversee the associated measurement and evaluation programme.Executive and practitioner coaching - everything we do is about supporting positive change and doing digital better. We provide capability and capacity building through integrated training, consultancy and coaching. There is no such thing as a silly question!Getting things done - We have spent years managing digital projects of all shapes and sizes. Our experience covers every digital channel you are likely to work with. Filling gaps, removing blockers and even banging heads together - we have the project management experience and the leadership qualities to make things happen.

Cardiff, Gb

A new role created within the Department for Economy, Science and Transport (EST). Covering both tourism and business (inward investment and exports) I am responsible for developing clear strategies to deliver defined business objectives, building our overall digital capacity and driving digital innovation across the business.

Head up Digital and look after a new twelve man digital marketing team at Visit Wales, the destination marketing organisation for Wales. Responsible for developing and implementing Visit Wales' digital marketing strategy across UK and international markets.- During first year increased traffic, engagement and conversion by 35% compared to the previous year. We launched the new visitwales.com site in July 2013 and delivered a 50% increase in traffic during the first year.- During 2014 the online channel influenced over 60% of additional spend attributable to Visit Wales’ marketing campaigns – circa £200 million in additional tourism spend.- Developed a digital marketing strategy covering the period 2010-13 and successfully planned and implemented a department restructure to more effectively support that strategy.

Headed up the product marketing team. From developing strategy to website development and campaign execution I had overall responsibility for our product marketing across online and offline channels.- Over a 5 year period increased additional tourism spend attributable to our product marketing campaigns from £1.2M to £37.2M.- Responsible for Visit Wales’ first campaign based on UGC and a web 2.0 approach – contributing over £20M in additional tourism spend.- Developed a new approach to campaign evaluation based on 7 KPIs which significantly improved our understanding and the role of the online channel in driving awareness, consideration, value and advocacy.

Specialist software and Internet solutions. Responsibility for developing the B2B marketing strategy, soft product development and its implementation across online and offline channels including the exhibition programme.

Bsc, First Class, Business And Marketing

Bsc, First Class, Geography And Geographic Information Systems