Marketing and management professional and digital marketing specialist with over 20 years experience, both client and agency side, across public and private sector. Rigorous, analytical and driven with excellent communication skills and strong leadership qualities. I firmly believe that success is based on thorough planning, effective project management and paying particular attention to the people that work within and to the business – plus a good dose of creativity and lots of fun. Passionate about 'doing digital better' I am a published author and an accomplished conference speaker and trainer in those areas I work as a practitioner.We set up Cinch in 2004 - a digital and destination marketing consultancy. Sector experience covers travel, tourism, leisure, charity, apparel, fashion, online retail and B2B. Services cover data driven strategy, planning and evaluation, executive and practitioner coaching, delivering specific digital projects and supporting thought leadership.Outside work and family my interests lay firmly in the outdoors – paragliding, kitesurfing, snowboarding and biking being pretty much top of the list. Weather nerd at heart it all depends on the time of year and which way the wind is blowing.Strengths:- Data driven strategy, planning and evaluation to support better decision making in the business.- Executive and practitioner coaching to develop overall business capability.- Getting things done – agile project management and developing internal and agency teams.- Innovation and applying experience and learning across different industry sectors. - A passion for analytics, measurement, number crunching and proving return on investment.