https://www.miltonscraftbakers.com/Founded in 1995, Milton's Craft Bakers makes delicious, trustworthy craft foods you can feel good about.Responsible for the sales organization, new business development and building/profitably growing our long-standing retail customers. Develop sales strategies for all our frozen and shelf-stable products across all retail customers/channels. P&L responsibility for sales controllable costs and expenses, ensuring company delivers on our annual EBIDTA targets. Work closely with Marketing, Supply Chain, Innovation & Business Intelligence teams to provide best-in-class service to our retail partners. Develop and communicate customer specific go-to-market strategies, ensuring our sales agencies/brokers execute and deliver on our quarterly and annual commitments. Recruited and hired a new sales team during my first 6 months in the role. Report to the CEO and I am a member of the Senior Leadership Team.

Founded in 1931, Sonoma Creamery produced Artesian Fresh cheeses & high-quality cheese snacks - acquired by Our Home• Reported to the President/CEO and active member of company leadership team.• Built and grew a strong, high-performing sales team and broker network.• Took a Leadership role in new product development and new product launches.• Developed a strong network of customers, suppliers, and industry contacts.• Developed annual and multi-year data driven sales and promotional strategies utilizing multiple data sources and EBIDTA focused programs. • Drive company and department engagement by being a positive contributor to the company culture.

VSB was established by VMG Partners in 2019 to capitalize on BFY snacking category trends - acquired by Our Home• Optimized team through reorganization, review of 3rd party resources and staffing of a leaner sales function in first 90 days. • Developed sales strategy including new pack and price architecture to ensure continuity across all customers & channels. • Facilitated meetings with key retailers to share new vision, innovation plans and areas of improvement.• Grew net revenue responsibly and profitably while ensuring minimal disruption to customers and consumers. • Partnered with BI director for data and reporting needs.• Expanded distribution at Sam's Club - 211 to all clubs in 2021

Pyxus GSP was a start-up consumer products business within a $2B publicly traded co. focusing on CBD Hemp products• Developed and executed channel and selling strategies for a vertically integrated CPG Global Specialty business (start up division)• Built retail partnerships with traditional retail, specialty, medical, professional, retail, eCommerce and HBC channels to expand distribution of company’s products in the US and globally• Identified customers’ wants and needs to build selling strategies that leverage company's strengths• Built fact-based sell stories, decks and collateral to expand distribution and shelf space• Recruited, managed and motivated a national and regional direct team and broker sales team responsible for expanding distribution and increasing velocity of the company’s products and brands. • P&L Management - building annual channel and customer financial plans, pricing architecture to drive growth and margin expansion and providing monthly forecasts to help identify and solve for risks and incremental opportunities • Partnered with operations and executive team to achieve best-in-class service levels and retail partnerships• Identified and vetted new opportunities, including due diligence, financial modeling, internal alignment and external negotiation for commercial sales/bulk purchases

Amplify is a leading global BFY snacking company the believes in snacking without compromise that was acquired by The Hershey Company in January 2018• Positive, energetic and visionary leader that created a sustainable, winning culture.• Mentored & coached 9 direct reports in US and Canada by maintaining an energetic, forward-thinking, professional environment • Led customer planning process, inclusive of fiscally responsible and coordinated trade planning processes including trade effectiveness and efficiency that drove and improved return on investment. • Performed routine and ad-hoc brand specific business and customer analyses (eg: brand performance, competitive analysis, consumer tracking, customer/shopper tracking, shipment, customer spins and other analyses) incorporating varied data sources (eg: POS, panel, SPINS, etc.). • Effectively established, led, monitored and course-corrected direct sales & broker agency priorities. • Responsible for growing all brands - Skinny Pop, Paqui, Oatmega, Krave and BarkThins • Led development of customer category management platforms and selling tools for Amplify Snack Brands which influenced customer category strategy, assortment, pricing, promotion, and placement.• Identified and led the development of retailer solutions for base business and/or innovation through the integration of consumer, shopper, marketplace and business insights gleaned from data sources and business analysis.• Collaborated with cross-functional teams to improve customer sales planning, volume forecasting and trade reporting.• Led, trained, monitored performance and developed skills, competencies and capabilities of direct reports. • Interfaced with the customer at senior levels, internal cross-functional, executive leadership and Team Sales leaders.

• Responsible for leading and developing a team of 9 associates responsible for HQ sales at U.S. strategic grocery customers - Albertsons, Meijer, HEB, Jewel, Giant Eagle, Wegmans, HyVee, Super Value, Shopko, Woodmans, • Designed and executed downstream HQ coverage model utilizing 3rd party (Advantage Solutions) for retailers that purchase from wholesalers.• Actively led customer sales managers and provide team members direction on customer solutions for profitable sales growth – new item speed to market, everyday products/assortment/shelving, merchandising, pricing, promotion and seasonal execution to achieve customer objectives, category leadership and company objectives. • Develop relationships at Vice President level or higher to influence the implementation of strategic solutions that deliver results beneficial to both Mars and our customers.• Leveraged insights, data (data analyses, trends, etc.) and resources (internal sales, CD, etc.) to continually bring new growth ideas to market and incorporate in all customer solutions • Developed processes for team to ensure consistent operational execution of bottoms up account plans, efficient use of trade funds, new items and display activity. • Planned talent needs - recruit, select and hire talent for each customer team. Developed succession plans for all roles and identify back fills within 18 months of start date. • Assessed potential and co-create development plans with individual associates; provided coaching and real time feedback to ensure individuals achieved their potential

Mars Veterinary is a start- up division within Mars Inc. that develops and commercializes IP supported by evidence-based claims • Management Team leadership role reporting directly to General Manager • Accountable for sales, fixed cost & trade budgets, improving overall business shape (ROI, SW&B, GM)• Developed and implemented unique route-to-market strategies & priorities across all sales channels globally • Directed field sales team for Wisdom Panel Canine Genetic Tests across Consumer (Amazon and E- commerce customers, Retail, & Club) Veterinary, Shelter and Breeder channels in the US, Western Europe and Asia Pacific regions• Collaborated with marketing director to drive channel specific strategies and consumer activities • Influenced product, pricing, packaging, display, distribution objectives and marketing support • Ensured cross functional alignment across all areas of the business and other Mars operating units – lead S&OP process

• Primary responsibility for the end-to-end management of our $450MM Cat Portfolio - Main Meal/Snacks & Treats. • Lead and develop a team of 4 sales planning managers with focus on sales and customer planning for all new item launches including customer team meetings, communication materials, selling stories, and listing programs.• Decision making authority over TMF budget and how to best allocate across programs and accounts nationally. • Collaborate with Sr. level cross functional partners across Sales Finance, Operations, Field Sales, Marketing and Demand Planning to positively impact our brand P&L. • Set volume and distribution targets for the SBU• Developing activity-based account plans with product mix and trade investment level recommendations that deliver over-all category value• Team preparation of necessary supporting materials for sell-in with customers. • Development of activity-based account plans that cover base, promotional and new item launches • Prepare fact-based and compelling selling-in stories for category and/or brand programs that leverage proprietary Category Leadership knowledge and brand proposition point-of-difference• Development, creation and delivery of annual sales meeting content and selling materials• Work with ROI team to create and review post-sales program assessments with recommended course correction if necessary• Participate in annual collaborative planning meeting with top customers - WalMart, Target, PetSmart and strategic regionals

• Created and executed strategic business plans to achieve assigned profit and volume targets on $85MM business at Kroger • Partnered with internal category development, retail and broker organization to plan and develop account specific merchandising, assortment, pricing and shelving programs. • Managed business within defined spending parameters while considering the strategic direction of the multiple brands and customer strategies. • Coached and directed the efforts of a Category Sales Analyst (AC Nielsen, dunnhumby, customer specific data) Accounting Coordinator (contracts, deductions, general paperwork), Co-Marketing Manager (Dry and Frozen, corporate) and Field Sales managers to execute programs implemented at Kroger G.O. • Drove customer specific concepts, products, and packaging needs within co-marketing, category development & brand teams. • Developed strong business relationships with key individuals throughout the account’s category management organization and various support groups (division level, buyers, administrative).

• Led a multi-functional team in the creation & execution of category & brand strategies at Kroger for PPC brands (Oral Care, San Pro, Hair Care). • Responsible for delivering $42MM in annual sales volume, achieving market share goals and executing key business drivers as determined by the sales leadership team. • Primary deliverables included penetrating the customer at all levels, understanding their key strategies and objectives, and developing short and long term collaborative business plans that deliver mutual benefits. • Owned trade spend/deduction levels/ROI spend analysis as well as performance and development of direct reports. • Collaboratively planned and partnered with internal sales teams at Corporate HQ to effectively manage pricing, promotion, shelf management and new items.

• Developed and facilitated programs/coverage models to support corporate strategic sales plans at all classes of trade - Wal*Mart, Target, Large Outlet Grocery, Club, Mass and Drug Accounts. • Trained and developed a team of 6 direct reports that provided operational support to NSM’s, CFT’s, KAM’s and RSM’s. • Analyzed the effectiveness of retail performance and provided actionable data to client group to positively effect placement, share of shelf and distribution. • Managed a third party vendor that supplied data services for HP handheld units. This store level data, along with IRI and Spectra, was used to analyze trends in the marketplace. • Acted as the primary contact for all field based retail managers and internal brand teams to facilitate communication to all sales associates. • Worked with commercial buyers and corporate attorneys to negotiate annual retail brokerage contract.

• Led a team of 8 direct reports that served as the primary linkage between internal clients and field sales/brokers. • Managed communications from National office to remote based sales associates - sales intranet portal, national bulletin communication system, price lists, product specifications, promotional fact sheets, graphics library and POS/samples vendor. • Also responsible for managing corporate fleet vehicle program and all aspects of the National Sales Meeting. • Worked with legal counsel to review and facilitate customer contracts and agreements.

• Managed a $125 Million Pet Care, Food (ambient and frozen) & Frozen Novelty business at The Kroger Co., our second largest domestic customer. • Developed strategic sales plans in order to achieve company growth objectives and profitability. • Guided & directed the efforts of a cross functional team of 3 direct and 10 indirect reports (Account Managers, Logistics, Finance, Category Managers, Co-Marketing & Sales Analyst) to drive sales growth and profitability within my assigned categories. • Managed a total trade budget of $15 million with full P&L responsibility. • Acted as the central point of contact to provide information, assistance & training to all field sales associates. • Responsible for securing optimal distribution, favorable pricing & display support, POG's & schematics. • Created in-depth presentations to gain support and ensure execution of our national and market specific programs. • Identified business trends using syndicated data & provided post analysis on trade and consumer promotional activity to maximize trade funds. • Successfully built relationships with all levels of management, which had a positive impact on business results.

• Responsible for managing, motivating, and directing the actions of brokers and making HQ calls at NY and PA based retailers & wholesalers. • Worked with retail supervisors to ensure stores are set to Plan-O-Gram, out of stock conditions are minimized and shelving objectives were met.

Celantano Foods - 1992 to 1994 - Verona NJ based family owned frozen Italian food manufacturer - Entrees, Fresh Food/Meals • Responsible for developing sales plan and executing via 3rd party brokers, primarily in the Eastern US (Maine to Florida). • Business and Market Development. Interviewed and appointed brokerage companies in the Southeast and Rocky Mountain Region (CO, UT, NM) and then pioneered various brands in those states.Pope Foods - 1994 to 1996 - Oradell NJ based family owned importer of Italian Olive Oil, tomatoes and agricultural products• Responsible for developing sales plan and executing via 3rd party brokers in the Northeast region (Maine to Balt/Wash area). After successfully growing NE, I hired my replacement and took business development role to expand distribution throughout the SE United States (Virginia to Florida) - interviewed and hired broker network, presented to new customers and grew business from 0 to $3.3MM in first year. Tri Valley Growers - 1996 to 1997 - San Francisco based co-op that grew, processed and marketed canned Branded and Private Label Tomatoes and Fruits. Responsible for NE Region (Maine to Virginia) selling through 3rd party broker network. Brands included Redpack, Tuttoroso, Libby's, S&W Fine Foods and private label customers included Stop & Shop, Demoulas, Finest, Wakefern, Pathmark, A&P and Giant Landover (which I managed directly)