Jonna Wikström Email and Phone Number
I am a seasoned people and business leader with over 10 years of experience within digital B2C services, immersed in food, travel, TV/streaming, and dating services. With a strong background in business development, I have broadened client bases, grown revenues, and overseen digital services and businesses throughout my career. Further, my professional success is underpinned by the ability to build, lead, and propel high-performing teams to success. ► MY SKILLSET ⭐️ My core competence lies in digital business development, revenue and profit growth, change management, technology modernization, online sales and marketing, and customer experience. ⭐️ My impressive performance and results are proof of my strategic approach, commercialization efforts, and product and service design skills. ⭐️ Partnership collaboration and a customer-centric mindset have enabled me to maximize customer experience, ease consumer transactions, and raise efficiency and outcomes, ensuring exceptional service to all. ⭐️ Known for driving digital transformation within organizations, I employ data, analytics, and customer insights to support sound decision-making. ⭐️ In addition, my perspective on the big picture has enabled me to rapidly execute successful turnaround strategies and steer declining revenues and profits to growth. ► HOW I CONTRIBUTE TO THE TEAM´S SUCCESSRespect, commitment, and inclusiveness are the guiding principles fueling my work. As a leader, I employ modern coaching methods to empower individuals and teams. With a goal-oriented approach and exceptional interpersonal skills, I inspire others, foster their commitment, and drive them towards shared objectives. I forge strong relationships with individuals and stakeholders, rallying them around a common purpose and cultivating a positive work atmosphere. I am known for my energy, goal-driven mindset, and unwavering trustworthiness. Furthermore, I prioritize improvement in line with emerging trends. ► CAREER OBJECTIVEI am looking for a digital business development role as a Business Director (Digital / Online), Country Manager, CEO, Chief Marketing officer with P&L responsibility for online sales channel /e-commerce, or Head of Online Business with revenue and profit growth challenges. I prioritize a respectful, inclusive, dynamic, open, and growth-focused workplace. I value a dynamic, modern environment focusing on growth or transformation. ► CONTACTSO5O 315 578Ojonna.m.wikstrom at gmail.com
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Leadership And Management Consultant | Digital Business Development And GrowthScaled Group OyHelsinki, Fi -
Business DirectorLooking For New Challenges Apr 2023 - PresentI am interested in the Business Director / Country Manager / CEO / Chief Digital Marketer / Marketing Director / Director of E-commerce positions, where my goal would be to increase revenue and profitability and / or online sales.I am an experienced business and people leader and good at building successful teams. I have strong background in digital business development, revenue & profit growth, change management, digital transformation, online sales and marketing and customer experience and I would love to share all this experience I have gained. In the future, I would like to work in a company that has focus on people, both employees and customers, and that operates in digital environment.
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Business Director, Alma Consumer, Digital Services & MarketingAlma Media May 2021 - Mar 2023I was P&L responsible for four businesses: Rantapallo (travel), Telkku (TV), Kotikokki (food), and Ampparit (news aggregator). At the same time I managed marketing and customer experience of Iltalehti (Top2 news media in Finland with 3 million weekly users), budget responsibility millions of euros. Led a team of 8 direct reports and 25 cross-functional sales, technology, product, and marketing professionals in matrix.- Management team member of the business segment (Iltalehti and digital services)- Steering group member of Iltalehti Plus and Alma´s marketing group- Reported to the Senior Vice President, Alma Consumer My goal was to manage, grow, and sustain Alma’s digital businesses and foster technological changes, managing complex teams to achieve optimal performance in line with stated objectives. I played a key role in marketing and customer experience enhancement efforts for Iltalehti, building business-critical customer insights and market analysis. - Turned around Rantapallo and Telkku, growing revenue and profitability, also grew Kotikokki revenues amid declining markets.- Grew revenues by 62% and profitability by 336% between 2021 and 2022 through data-driven decision-making, digital media space optimization, continuous sales team engagement, and effective expense optimization.- Propelled Iltalehti.fi’s to become Finland’s largest online media as a member of management team.- Launched Iltalehti Plus, subscription-based digital content, together with the Plus steering group. I was responsible for the Plus brand and new user acquisition campaigns to increase upward revenue trends.- Revamped Iltalehti and Rantapallo content strategies to customer-oriented focus, revenue-generating, call-to-action-driven content.- Built Kotikokki’s and Amppari´s growth strategy. - Successfully negotiated and secured a significant annual license fee discount.- Integrated Telkku and SVOD services like Netflix, Elisa Viihde Viaplay, and HBO. -
Marketing Director, Alma ConsumerAlma Media May 2016 - Apr 2021HelsinkiI was P&L responsible for digital services: e-kontakti.fi, Telkku.com, Kotikokki.netI managed marketing for Iltalehti, Aamulehti, Satakunnan kansa, Rantapallo, Matkapörssi, E-kontakti, Telkku, and Kotikokki. Budget responsibility millions of euros. Additionally, I was accountable for Iltalehti´s data analytics operations and UIX business unit development, as well as internal communications. I led a team of 8 direct reports (marketing, product, UIX, analytics, and graphic design, internal communication). - Key member of the business segment and Rantapallo management teams- Member of application and web development steering group My goal was to increase market publicity and awareness, bolster customer satisfaction, and harmonize working models and processes, thus generating and sustaining revenue growth. I ran business development, partner negotiations, online sales and marketing, web, and mobile app service development for different business segments. My team grew in size from 3 to 8 members in 2016.- Achieved revenue targets from 2015 to 2019, building a growth strategy and modernizing the e-kontakti platform towards improved flexibility and customer experience.- Renewed Iltalehti´s marketing strategy; launched new KPIs to improve sales, user acquisition, and engagement. - Segmented Iltalehti´s customers together with Quru to serve personalized content, assuring an improved customer experience.- Elevated customer understanding and use of data and analytics, fostering data-driven decision-making within the business unit.- Achieved cost savings by negotiating performance-based contracts and by strategically optimizing budgets.
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Business Manager, E-Kontakti.Fi, Telkku.Com & Kotikokki.Net Digital ServicesAlma Media Sep 2015 - May 2016HelsinkiI was P&L responsible for e-kontakti, a membership-based online dating service. I led a matrix team comprising the Graphic Designer, UIX Designer, Technical developers, and outsourced Customer Service professionals. - Reported directly to the Senior VP, Alma ConsumerMy goal was to increase publicity, awareness, revenues, and profitability for e-kontakti, while growing its service portfolio and championing its technological advancements. I also spearheaded marketing campaigns and ran technical development efforts for Telkku.com (digital TV service) and Kotikokki.net (online C2C food recipes).- Improved e-kontakti profit margins by 10%+ and met digital sales targets.- Enhanced omnichannel marketing, improving performance in various channels, including display, social, SEO, SEM, and affiliates.- Enabled customers to gain maximum satisfaction by revamping digital platforms based on the customer journey, behavior, and usability.- Drove improvements to e-kontakti’s usability and technical renewal.- Forged and sustained close collaborations with PayPal, Klarna, and other e-commerce partners to streamline payment and customer conveniences.
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Marketing Planner At Alma Digital UnitAlma Media Feb 2013 - Aug 2015II was a marketing planner for e-kontakti.fi - online dating service, Telkku.com - digital service for television programs, Kotikokki - online recepies (mainly c-to-c) and Meedio - digital marketplace. I managed, allocated, monitored, and controlled media budgets. Reported directly to the Marketing Director and Business Managers for Ekontakti, Telkku, Kotikokki and Meedio.Driven to succeed in digital marketing, I joined the new digital unit and worked with product and business managers and the graphic designer to oversee digital sales and marketing, brand management, and PR efforts. I raised the digital unit’s customer base and revenue prospects.- Crafted high-impact omnichannel marketing plans for digital businesses.- Grew digital sales by 10% in a competitive market by revamping e-kontakti’s pricing strategy.- Maximized ROI from marketing plan execution by revising marketing budgetary policies, protocols, and allocation standards.- Enabled better data analysis and decision-making through new marketing campaign monitoring tools; launched Meedio and revamped other brands.- Achieved 10% in cost savings by negotiating profitable contracts and optimizing budgets.
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Board MemberRantapallo.Fi Jun 2021 - Feb 2023Member of the Board of Rantapallo -
B2B Sales ConsultantKauppalehti Feb 2012 - Feb 2013My goal was to achieve sales targets by managing and developing key accounts, growing the client base, and championing customer success. I also spearheaded B2B media sales and pursued business development activities.- Reported to Sales Group Manager.- Earned positive feedback from clients for effective digital marketing plans; offered solutions and advice on optimal solutions to address client needs. -
Sales ManagerMediatalo Opiskelupaikka Oy Aug 2011 - Jan 2012FinlandIn this role, I oversaw new business development and account management activities, broadened the service portfolio to include event packages, and set up a pricing strategy aimed at international expansion.
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Sales ConsultantMeltwater Group Oct 2009 - Dec 2010FinlandAs one of the first Tampere office employees, I was accountable for new business sales, selling B2B media monitoring SaaS solutions. - Acquired and onboarded ~20 new clients; guided customers to leverage media monitoring reports for marketing and business planning.- I was Meltwater’s leading salesperson credited in 2010 as best in Nordics and among the top 10 globally.
Jonna Wikström Education Details
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Digital Marketing -
Marketing -
Business, Law And Culture In Asean - Countries -
Business, Management, Marketing, And Related Support Services -
Mcgregor High School, Minnesota, Usa
Frequently Asked Questions about Jonna Wikström
What company does Jonna Wikström work for?
Jonna Wikström works for Scaled Group Oy
What is Jonna Wikström's role at the current company?
Jonna Wikström's current role is Leadership and Management Consultant | Digital Business Development and Growth.
What schools did Jonna Wikström attend?
Jonna Wikström attended Institute Of Data And Marketing (Idm), University Of Jyväskylä, Universitas Udayana, University Of Mannheim, Mcgregor High School, Minnesota, Usa.
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Jonna Wikström
Freelance Theatre Director, Scriptwriter, Theatre Pedagogy, Performance ArtistHelsinki Metropolitan Area
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