Creativity is more than advertising...I used to be one of those kids that break apart a shinning new toy just to see how it works.BRANDS are made of Strokes, Colors, Music, Memories and Heartbeats. Each BRAND has many different meanings for it´s consumers. The essence of the BRAND you can decide, but your user will make them what they want, what they need, what they breathe. I have more than 10 years building brands through advertising, design, digital platforms and non traditional media. And let me tell you, it gets into you, not the BRAND but the relationship.Right now, I´m working for SAB MILLER, FORD, LEXUS, MILLICOM (TIGO), and some other brands. Some of them are LOVEMARKS in this country, some of them are not. I have worked for many Global, Big and Small Brands all my life. I have worked Brand Managers, Marketing Directors, Business Owners, Regional and Global Boards, and let me tell you...This is a tough game and everyday there is a match out there. I´ve always been competitive, it´s in my nature. Advertising, It´s my favorite sport... after the NFL. Hahaha, it has the strategy, the action, the passion, the goal, the motivational talk once in a while, but most important THE TEAM!!I try to reinvent constantly everything that surrounds me, question everything, not satisfied, never!!