Working for a small tourism business I got my hands knee deep in, among others:- Building and maintaining Marketing Strategy- Brand development and marketing- Content strategy and creation- Social media marketing design, production, management, content and paid ads. (Meta, YouTube, TikTok)- Website development, content, customer experience and SEO. (Wordpress)- Photography and videography - All marketing communications from the idea to production, management and analytics. - Business development.- Networking and developing new business opportunities and visibility.- Newsletters from marketing strategy to content creation to analytics (MailChimp)- Developing, maintaining and communicating about responsible tourism, equality and inclusion and employer image.In my time with Aurora Holidays, I've spearheaded a business and marketing development project including clarifying, developing and updating the product/service offering of the business to differentiate from competition and to be better able to engage a sought after target customer. I've renewed the website (still ongoing) improving it's usability, visual and on brand communication, rewrote and placed content to get inline with the new brand message, ideated and created responsible tourism and inclusion related communications and improved SEO. After I identified potential ideal customers and target audiences, I've created various marketing communications (organic and paid) to reach, engage and nurture those audiences. The results in reaching our target audiences, especially in North America, are good and the pre-bookings for next season are already at an all time high. I've collaborated with various third parties to develop our services and gain visibility in Finland and Internationally. I've built a Travel agent collaboration strategy. I've grown, managed and created the content and payed ads for all of our social channels increasing our reach towards potential customers on average 25% yearly.

As a Business and Marketing Development Specialist at Aurora Holidays my work includes:- Developing and executing a cohesive business and marketing strategy revolving around responsible and sustainable tourism and responsible marketing communications.- Community Management, strategy and content marketing management for digital channels.- Developing Marketing activities directed specifically towards a North American audience. - New and existing product & service development, service design.

Specializing in photography, content, marketing, and development of Planet Positive initiatives and projects.- Nature & Wildlife Photography: art, workshops, talks, writing, influencing.- Nature-based travel and location photography and content.- Planet Positive positive photography for businesses and publications.Average monthly reach of social channels ( IG & FB 2023 ): 100k audience from mainly Finland and USA interested in Nature photography and nature-based travel.

- Social media strategy and payed advertising. Building and nurturing engaged communities to create visibility, brand loyalty and traffic.- Writing, photographing and sourcing content for marketing communications needs.- Building and maintaining a social media content calendar.- Developing visual branding.- Creating an influencer strategy.- Product and lifestyle photography for various advertising and content needs.- SEO related tasks.- Online store development and strategy.

- Social media management, Community management, Content creation and Payed advertising for the retail store social media account in Turku area.- Content creation for Partioaitta Blog and social media channels.- Outdoor equipment and gear sales in store and online.- Content creation for three retail store social media channels in Pirkanmaa.- Visual merchandising

Helping businesses connect with their clients by designing and executing winning Digital Marketing Strategies.Social Media ManagementSocial Media StrategyFacebook and Instagram AdsContent production

Kayak Amelia is an Eco Tourism company located in the Greater Jacksonville area. KA is known for its kayaking and off-road Segway Naturalist led Eco tours in NE Florida, kayak and bike rentals on Big Talbot Island, an Earth Friendly Gift shop/booking office downtown Fernandina Beach and it's strong involvement within the community in regards of conservation.At Kayak Amelia I have the pleasure to work with an amazing and passionate team. I have my (kayaking) paddle in the following soups:- Social Media Management: KA is active on Facebook, Instagram, Pinterest, Twitter and SnapChat. My work involves among others: creating engaging content for community growth and lead generation, building a following of raving fans from the ground up on new social media platforms, Graphic design / Visual flow, SM Moderation, SEO through Social Media.- Eco Tourism Promotion and Sales: Using my sales and Florida Master Naturalist knowledge to create leads and close sales at our booking office, online and on the phone using Bookeo software.- Shop Operations: booking office/gift shop management including; inventory management, purchasing assistance, product sales, merchandising and customer service.

Planning the material availability of the display and touch commodity area at global level. Managing procurement execution in EMEA. Close collaboration with suppliers, logistics service providers, programs, sourcing, Nokia factories and other internal stake holders. Inventory management, critical material handling, global forecast update, material availability and supply confirmations, supply balancing and supplier scorecard management.Supplier collaboration team leader for selected suppliers. Project leader for Nokia Care integration to common material supply operations.

Processing SAP authorization applications and giving SAP authorizations to end users.Collaborating with key users, user group approvers and owners to create new and improved user accounts and user groups.Training of new employees. Creating training material.Outsourcing projects abroad.

Photography for photo identification of dolphins and whales, including the upkeep and management of the photo ID archive.Field research on wild dolphin behavior, demographics and environmental data with submission and analytics of the collected data.Creating materials and assisting in organizing and executing the final workshop and conference on sustainable management of marine resources -cetaceans and reefs- of Mauritius.Educating the tourists, locals and dolphin watching tour operators on cetaceans and reefs of Mauritius and executing questionnaires.Updating and managing MMCS's social media communications.

Selling and designing Google advertising PPC, executing the adverts and following up with the customers on the effectiveness of the adverts.Website market research and key term testing.Search engine optimization.Ex Vihtori oy now Fonecta

Development of marketing strategies and image creation for new and existing products/brands.Manage and coordinate daily marketing-activities, trade fairs and promotional campaigns in cooperation with marketing team.Prepare for audits. Help in customer relations developing.

Fashion, retail sales.

Retail sales (fashion), training, brand display design, customer service.