22 years industry chemicals, ingredients, commodities, additives, lab equipment, process equipment (commercial sales, product management, key account management) 15 years market research, trade data analysis, supply-demand, sales development & competition analysis. 9 years’ experience with sales strategy, business development, value chain analysis (VCA), market trade research reporting, identifying viable streams, market entry strategyMy professional opinions and views of major… Show more 22 years industry chemicals, ingredients, commodities, additives, lab equipment, process equipment (commercial sales, product management, key account management) 15 years market research, trade data analysis, supply-demand, sales development & competition analysis. 9 years’ experience with sales strategy, business development, value chain analysis (VCA), market trade research reporting, identifying viable streams, market entry strategyMy professional opinions and views of major players, competitor analysis, supply demand mapping, market dynamics, value proposition, strategic SWOT analysis and consumer trends.Product outlook for 3/5/10 years and reasons for positive/negative trends and performance of product.Company outlook for 3/5/10 years and reasons for positive/negative trends and performance of company.Common business practices, industry structures, issues, trends, industry growth outlook in 3/5/10 years. Reasons for positive/negative trends and performance of industry. In my 15 years experience I have gained insight and developed strong skills:Analyzed data including historical trade values, bottom-up volumes, correlative analysis to find value pool and margin profile. Continued market data tracking through 2020 into 2023, competitor activity, demand forecasting for market, competitive landscape, value chain & underlying market forces (headwind and tailwind). Since 2020, I tracked and evaluated underlying market evolution pre and post COVID.Additional important data research experience: Conducted economic or commercial surveys to identify potential cross selling for products with ongoing mapping of customer needs. Continued mapping of customer needs into food beverage and pharmaceutical markets. Evaluated core & adjacent markets to seek strategic focus market growth for most viable business streams. Ongoing monitoring of underlying market forces, ingredient trends, competitor activities & tweaking strategies to gain market advantage. Show less

Conducted economic or commercial surveys to identify potential cross selling for products.Evaluated core & adjacent markets to seek strategic focus market growth for most viable business streams. Extracted relevant data and meaning from research & communicated insightful strategy to senior leadership team.Monitored competitor activities & developed strategies to gain market advantage.Ongoing monitoring of underlying market forces, ingredient trends, competitor activities &… Show more Conducted economic or commercial surveys to identify potential cross selling for products.Evaluated core & adjacent markets to seek strategic focus market growth for most viable business streams. Extracted relevant data and meaning from research & communicated insightful strategy to senior leadership team.Monitored competitor activities & developed strategies to gain market advantage.Ongoing monitoring of underlying market forces, ingredient trends, competitor activities & tweaking strategies to gain market advantage.Strategy planning and implementation.Tracked and evaluated underlying market evolution pre & post COVID.Actively identified economically viable opportunities for improving contribution margins.Mapping customer needs into food beverage and pharmaceutical market in southern African region.Responsible for Cargill market research project with team 2018 to 2022 on global market for strategic EAME products. Analyzed data including historical trade values, bottom-up volumes, correlative analysis to find value pool and margin profile. Continued market data tracking through 2020 into 2022, competitor activity, demand forecasting for market, competitive landscape, value chain & underlying market forces (headwind and tailwind). INDUSTRIES & MARKETS:Food & beverageAnimal feedsEdible OilsPet foodHealth, Sports & LifestyleCereals, grains and pulsesPharmaceuticalHealth Food and Sports NutritionPersonal careHome carePRODUCTS:Flavors & fragrancesProteinsCarbohydratesVegetable oils & fatsDairy ingredientsHydrocolloidsSugar and sweetenersOrganic acidulantsEmulsifierFood additivesFood ingredientsFunctional ingredientsExipientDrug delivery systemLubricantSweetenersVitamins & Dietary SupplementsAromatic chemicalsEssential oilsAntioxidantsAmino acidsFibres & celluloseEnzymes, starter culturesOleochemicalsFood preservativesFragrance, Flavor & Aroma ChemicalsFood Additive ChemicalsLecithinCosmetic ChemicalsSulfatesGlycols Show less