As Senior Digital Marketer, I focused heavily on lead generation strategies for businesses within the health and fitness niche; particularly gyms and yoga studios looking to sell memberships. I achieved this through rigorous A/B testing, targeting/re-targeting, and building and pixelating landing pages for funnel optimization.Simultaneously, as agency owner I handled the complete arc of the client acquisition and retention process. This included prospective client outreach via cold call… Show more As Senior Digital Marketer, I focused heavily on lead generation strategies for businesses within the health and fitness niche; particularly gyms and yoga studios looking to sell memberships. I achieved this through rigorous A/B testing, targeting/re-targeting, and building and pixelating landing pages for funnel optimization.Simultaneously, as agency owner I handled the complete arc of the client acquisition and retention process. This included prospective client outreach via cold call and email, demos/presentations, contract negotiations, service onboarding and implementation, and maintaining client relations. Show less

As Assistant Manager of Operations I worked alongside the Manager of Operations overseeing a small team of baristas and managing the daily ins and outs of specialty coffee management. This included product inventory + ordering, banking duties, employee scheduling, new employee onboarding, merchandising, and co-leading staff meetings.During my time in this role I developed a Trello board flow to be used as a means of optimizing communication and task delegation between management teams… Show more As Assistant Manager of Operations I worked alongside the Manager of Operations overseeing a small team of baristas and managing the daily ins and outs of specialty coffee management. This included product inventory + ordering, banking duties, employee scheduling, new employee onboarding, merchandising, and co-leading staff meetings.During my time in this role I developed a Trello board flow to be used as a means of optimizing communication and task delegation between management teams. This has since been implemented by other management teams across Madcap's other cafe locations. Show less

As the Coffee Bar Director, I worked closely with the bakehouse owners to develop and refine operational flow of the brewed coffee and espresso station. I did this by working 40-45 hours a week as sole barista in a high volume setting that processed upwards of 1000 drink tickets per week. As business grew, I assisted in training bar-back baristas, drink recipe curation, and brand development.

I built and maintained relationships with a network of over 200 independent music blogs, magazines, and playlist curators that allowed me to built substantial press kits for a small roster of recording/touring artist clients. From crowdfunding campaigns for a new tour van to highlight features in platforms like Huff Post and CDBaby, I delivered powerful results that helped my clients establish themselves in a way that set them apart in the indie music scene.

As agency owner and lead agent, I scouted and signed a small roster of artists spanning from Nashville to Los Angelos. After guiding artists through the onboarding and discovery process, I worked on retainer as I routed artist tours, pitched and negotiated show deals, managed artist tour calendars, and designed promotional materials.

As a self-represented touring and recording artist, I worked diligently across all facets of the music industry to advance my artistic career. In addition to songwriting and performing, I proudly cultivated an aggressive DIY approach to artistry that included booking and managing my own tours, concert promotion, pitching to press outlets, hiring professional musicians for the stage and studio, collaborating with a variety of producers and designers, crowdfunding for music releases, and overall… Show more As a self-represented touring and recording artist, I worked diligently across all facets of the music industry to advance my artistic career. In addition to songwriting and performing, I proudly cultivated an aggressive DIY approach to artistry that included booking and managing my own tours, concert promotion, pitching to press outlets, hiring professional musicians for the stage and studio, collaborating with a variety of producers and designers, crowdfunding for music releases, and overall daily management of my own artistic and brand development. During my time actively touring, I successfully booked and performed in nearly 300 venues spanning the US and UK, while releasing two records that have garnered over 1 million collective streams across distribution platforms. Show less