Jonny Cassidy Email and Phone Number

Owner of the Rowan Tree Country Hotel and Restaurant. Offering comfortable homely accommodation with award winning dining in the heart of the Cairngorm national park.

Consulting for Snowcapped tours to set the product strategy and develop the European product for Skibookings.com. Designing and developing new product for an international market, selling in local currencies. Contracting with European hotel, apartment, lift company, transportation and ski school partners.

Accountable for the tour operations for the Ski Club of Great Britain and in resort services. Ski Club Freshtracks and Mountain Tracks - niche operators offering group ski holidays to worldwide ski destinations, expeditions and adventurous summer activities in the mountains. Responsibilities:• Ski Club tour operations - Freshtracks and Mountain Tracks• Ski Club Volunteer Leader programme• Instructor Led Guiding • 100% profit & loss responsible including budget forecasting and reporting• Manage product and contracting process • Devise marketing strategy for all products and develop strategic partnerships• Management of sales, operations and overseas teams• Management of customer service issues• Accountable for bonding applications• Training and management of volunteers (300+) • As a senior manager, input into the overall business strategy for the Ski Club• Integration of Mountain Tracks (2017) Achievements• Increased Freshtracks passenger numbers by 50% since 2010/11 season• Increased revenue by 60%, gross profit by 80% • Launched first Ski Club properties• Implemented online booking platform• Increase in overall customer service scores, NPS of 67• Devised and launched new product – Instructor led Guiding (2015)

General Manager for luxury ski tour operator•Develop and implement the brand strategy•100% profit & loss responsible including budget forecasting and reporting •Management of product and contracting team •Management of sales teams•Management of teams in multiple geographical locations •Management of customer service issues

Senior Product Manager for online tour operator. Joined at start up, contracting worldwide long haul destinations and European city breaks •Responsible for Product Department•Identifying and developing new destinations•Leading a team of product managers•Developing new products•Sourcing air and ground contracts