Strategy and Product Management• Created workflow analysis of market trends against our company position and capabilities to find new product opportunities• Created a new category in mobile memory accessories that grew revenue from a few million to $30 million• Developed and maintain roadmap of new products and features based on company goals, research and user insights• Co-Own Margin/BOM analysis with VP OperationsDesign and Development• Designed and launched 16 hardware products and 5 mobile apps, including 7 patents and applications• Worked with marketing to ensure design intent was maintained while expanding to a worldwide footprint of over 29 thousand stores• Built and lead teams of designers, engineers, developers and customer service on three continents• Manage engineers on low-level and high-level architecture for hardware and software development• Manage our OEM/ODM manufacturing partners including international travel for face-to-face relationship buildingResearch• Collect ethnographic research relating to similar and adjacent user behaviors and pain points• Conduct product marketing research to allow us to bake the marketing into the product• Analyze current users to establish features that increase value to customers and align with company mission• Established a customer service system with a customer-to-developer feedback loop to allow product to have direct insights from users

• Designed headphones that fit in category lines including a redesign of the Ink’d 2 earbud that sells about 20 million units per year• Product concepting and sketching• Created 3D geometry for prototypes and engineering• Conducted rapid prototyping to test and validate products• Managed design documentation hand-off• Produced product renderings for retail packaging and marketing assets• Experienced preparation for and transition through IPO• 3 patents