● Brought the Sistine Chapel exhibition to the Minster with the aim of driving visitor numbers, data gathering, generating a substantial surplus and increasing our brand equity. Key successes were; ○ Created and implemented a successful integrated marketing strategy that generated 24k pre-booked tickets and 35k total visitors ○ Generated a substantial surplus through new fundraising and commercial initiatives and brought in sponsorship from local businesses ○ Cemented Hull Minster’s position locally and regionally as a place that hosts high quality cultural events and is community focused, and raised the Minster’s awareness regionally and nationally as a visitor destination.● Exceeded fundraising target of £4.5m by successfully raising over £7.58m for the Transformation Project● Created and implemented multi-layered marketing strategies to build brand awareness, generate ticket sales for a variety of events, high attendance at free events, sell chair and pew dedication, and increase onsite donations● Organised over 20 high profile fundraising events; Sistine Chapel exhibition, gala dinners at Lambeth Palace and Hull Minster, receptions at the Palace of Westminster, St Pancras clock tower, P1 Powerboat reception (Hull) and Hull Minster, talks, abseiling, an art competition, concerts and recitals. Responsible for generating attendance and creating proposition lead marketing literature based segmentation targeted for each event.● Produced through-the-line campaigns and created all marketing and fundraising literature, materials, and digital and social media content myself and using external designers, agencies, suppliers and partners.● Developed and implementing brand guidelines to reflect Minster status and act as brand guardian for all external communications including PR

● Won new business with a customer focus approach, including a £50K+ campaign with a national client in thefood industry● Total responsibility and control of my portfolio of local, regional and national clients (14 in total) on a range of tactical and strategic projects across many industries: food, education, retail, B2B, health, manufacturing● Developed strong relationships with clients; gaining trust in order to cross-sell other services● Presented and sold in proposals, new concepts and campaigns● Trained clients on website content management systems and reporting mechanisms● Completed financial management for all clients (quoting, budgeting, invoicing, forecasting)● Motivated colleagues to ensure projects were completed on time, on budget to the highest quality

● Wrote press releases and distributed to news outlets● Exceeded client expectations upon delivery of projects in health, manufacturing and retail industries● Implementation of new systems to increase efficiency and organisation of projects● Prioritised projects based on urgency and importance● Networked, becoming an ambassador for the agency● Attained new business through pitches and tenders

● Consultant to the Mercedes-Benz UK retailer network on marketing and branding related matters● Seconded to work on a bespoke online solution (The Edge) for asset storage and templated advertising/email/ DM creation and distribution system for the UK retailer network to drive enquiries● managed two Account Executives and was responsible for their development● learned the incumbent online system to produce retailer newsletters● the retailer network on how to use the new online solution

● Ensured marketing agencies across Europe adhered to Ford and UEFA Champion’s League brand guidelines within their co-branded marketing materials● Was the voice of the European Mondeo target audience in international meetings to develop the global positioning strategy for the release of the new Mondeo● Communicating with different countries worldwide, co-ordinated and hosted meetings with clients, internal departments and marketing agencies across Europe● Collaborated with Directors to attain ISO9001 by making suggestions and implementing processes which met the criteria● Created bespoke TV idents which were distributed to every TV station showing UEFA Champions League matches● Day to day contact with markets, this included sending out up to date information and answering queries ● Comprehensively produced contact reports from Client meetings, Blue Team meetings and creative reviews

● Managed the production of hmv’s entire Christmas press advert campaign● Developed a robust system for producing and approving all adverts● Collaborated with production studios to acquire assets needed for content● Held weekly status meetings with clients● Successfully produced and sent over 120 adverts during the holiday period● Completed a number of the line campaigns ahead of schedule● Reacted quickly to last minute additions to the schedule

During my time here I established relationships with clients and have become involved in various projects from new seasonal menu campaigns for Pizza Hut, developing marketing campaigns for T-Mobile, and assist the Business Director with new pitches.

● Managed The Car Shop’s marketing programme which included the advert processes, comprising of over 60 adverts a month across 4 sites across the UK, as well as the advert process for Great Rail Journeys comprising of over 20 adverts per month.● Produced showroom banners, POS and sales literature in all shapes and sizes and played a key support role in the promotion of the opening of the new showroom in Doncaster.● Developed close relationships with clients and their colleagues across different sites● Comprehensively researched competitor’s marketing and promotional activity for clients and newbusiness opportunities

● Built strong relationships with clients and candidates, gained new business through hot and cold leads, and managed recruitment processes; sourcing candidates, interviewing, referencing, placing.