Executive Team member responsible for the creation of the organisation’s vision and strategy and oversite of the Major Events and Event Services & Development Teams delivering great experiences through swim, bike and run. This ranges from World Series events staged live on BBC in major UK cities and up to 1,000 events of all sizes delivered through third party organisers via a permitting process.

Role extended to also lead on the strategy to respond to COVID-19 for over 400 registered domestic event organisers.

Working across the organisation to lead in the need analysis, financial planning and project management of the elite event portfolio for the governing body of the sport including oversight of World Series events and the Performance Pathway for Paralympic and Olympic athletes.

2016- Event consultant for Ironman UK and Cancer Research UK,2015- Kinetic Worldwide, part of WPP: feasibility study into the creation of a new sport based business unit for the UK and global leader in Out of Home advertising,2013-2014- Marketing & Commercial Director at Carinat Sports Marketing: Senior Manager at this boutique agency responsible for developing and delivering programmes of activity for clients including Marriott, UBS and Telstra and the creation of the World… Show more 2016- Event consultant for Ironman UK and Cancer Research UK,2015- Kinetic Worldwide, part of WPP: feasibility study into the creation of a new sport based business unit for the UK and global leader in Out of Home advertising,2013-2014- Marketing & Commercial Director at Carinat Sports Marketing: Senior Manager at this boutique agency responsible for developing and delivering programmes of activity for clients including Marriott, UBS and Telstra and the creation of the World Club 10s as the first event in the new Singapore National Stadium in June 2014. Show less

Head of Department responsible for oversight of the brand, contract negotiation and management of over 150 commercial partners, marketing of the Union and management of events.

Moved to Hong Kong in January 2011 to head up a new Group Marketing team responsible for maximising engagement of HSBC local markets and managing agencies and rights holders in the activation of HSBC rugby assets in Asia Pacific including the HSBC Sevens World Series, Hong Kong Sevens, HSBC Asian 5 Nations and Asian Sevens Series.

Senior event and partnership consultant at IMG Consulting (2007-2011) having worked at Sponsorship Bureau International/SBI (1999-2007) that was taken over by this global sports marketing agency. Identified on-brand opportunities for clients to create and project manage events and campaigns that went beyond traditional channels to create more effective engagement and provide increased value and relevance to target audiences. Key campaigns included:- O2: England Rugby & Arsenal Football Club… Show more Senior event and partnership consultant at IMG Consulting (2007-2011) having worked at Sponsorship Bureau International/SBI (1999-2007) that was taken over by this global sports marketing agency. Identified on-brand opportunities for clients to create and project manage events and campaigns that went beyond traditional channels to create more effective engagement and provide increased value and relevance to target audiences. Key campaigns included:- O2: England Rugby & Arsenal Football Club (2010-2011)- ASICS footwear: Smarter Cricket & Smarter Rugby (2009-10)- HSBC: UK golf portfolio including creation of the HSBC Premier Golf Network membership club and HSBC UK Champions VVIP events (2007-2011) - The Times: England Cricket (2007-2011)- The Daily Telegraph: England Cricket & British Masters Golf (2003-2005)- Mass Participation: London, Blenheim & Stockholm Triathlons, London Duathlon & Run to the Beat - International Rugby Hall of Fame induction dinners (1999/2001/2003/2005)- Barbarians rugby summer tours (1999-2004) & autumn internationals (2000/2001) Show less