Cramo is a leading rental services provider in the construction sector in northern Europe. As a part of Cramo Group, I support our local marketing teams by overseeing content planning and production. My role includes maintaining brand guidelines, curating an up-to-date image bank, and managing both in-house and agency-led creative projects to ensure high-quality content delivery. Additionally, I am responsible for the development and daily operations of our digital studio, handling everything from equipment (cameras, sound, lights, grip etc) to coordinating and leading video recordings and live broadcasts.

My role was to turn ideas into visual content such as video, photos, illustrations, as well as sales-driven copy for articles, newsletters, and ads. I was in close contact with client from project kickoff and idea generation all the way to delivery. Close collaboration with other creatives and specialists, including Paid Media experts.

I was responsibility for a production team consisting of project managers, copywriters, and creatives. Ensuring delivery to the client, continuous business development of Smartson services, and participation in the management team.

Smartson is a agency that focus on ratings and reviews generated by customers. The goal is to increase customer loyalty and interaction for Smartson's clients through word of mouth.I was responsible for project planning, implementing marketing activities and client reporting in close dialogue with the production team. Working with Swedish and international brands to achieve their marketing goals through honest and transparent advertisement.