Creative Director Responsibilities:• Guiding and shaping all brand deliverables.• Overseeing the artistic direction of the brand.• Managing the creation and execution of marketing strategies, brand content, and performance campaigns.

Lead Writer and Co-Founder Responsibilities:• Played a decisive role in raising over $240,000 within 16 weeks—from brand concept to product launch.• Grew the brand’s presence across mutliple Web2 and Web3 marketing and communication channels.• Managed Sociel Media Marketing of the brand (SMM) and engaged our digital community effectively• Spearheaded instant messenger (IM) app marketing strategies, for example on Discord, Twitter, Instagram, and TikTok.• Created whitepapers, pitch decks, and email campaigns.• Optimised SEO, keywords, and website content via CMS.• Crafted persuasive product pages and meta-descriptions.• Scripted video and audio content, for example writing scripts for Twitter (Now X) Spaces / podcast formats. • Active involvement in decentralised autonomous organisations (DAOs) — contributing to building the brand's digital community in traditional 'Web2' and emergent 'Web3' channels. • Employed traditional direct mail strategies.• Adapted swiftly to evolving marketing trends. For example, utilising native and organic social media content. • Maintained brand originality while fueling growth with fresh ideas.• Crafted and curated the 'brand lore' keeping our growing community immersed and willingly engaging with the brand's journey, mission and offerings.

Copywriter Responsibilities:• Crafting website copy and wireframes.• Nurturing engagement through compelling email marketing sequences and newsletters.• Fueling thought leadership with informative blogs and articles.• Elevating conversions with persuasive sales pages.• Capturing attention on social media with engaging copy.• Creating immersive experiences with video and audio scripts.• Ensuring brand alignment through relevant copy and content.• Establishing consistent 'Tone of Voice' and brand guidelines.• Developing a cohesive content strategy and clear messaging.• Boosting online visibility through SEO-driven copy, product pages, and meta-descriptions.• Broadcasting brand milestones with press releases and news articles.• Delivering insights through reports and data-driven narratives.• Adapting to various formats, from long-form to concise, story-driven copy based on 'storybrand' frameworks.