I am the CEO of Redtorch, a bespoke and fully independent Research and Creative Agency working to make sport and fitness more relevant. I've lead the development of Redtorch to a position where it is trusted by leading Olympic sports organisations and global brands, combining research and digital insights with strategic and creative execution to understand and build global communities and deep connections with audiences. We've built a brilliant team of sport-obsessed data-fanatics, strategic thinkers and creative communicators that provide in-depth audience research, award-winning global campaigns and sponsorship activations that foster meaningful interactions with audiences worldwide.Ultimately, in a world where staying relevant is increasingly difficult, we build global sports brands that last.I'm really proud of the agency we have built as I'm passionate about the role sport plays in developing great people and improving health and well-being. I have over twenty years experience working in international sport and have developed an influential network of friends, partners and clients worldwide.I practice sport as often as possible enjoying trail running, road and mountain biking, playing tennis and water sports. I coach football and tennis and also play the role of taxi driver to enable my kids to experience as much sport and competition as possible.