John Puglia Email and Phone Number

● Increased the viability of the organization through media and personal connection, highlighting the organization's image and programs through social media, cultivating other media relations, press releases, newsletters, promotional materials, and marketing.● Provided technical and marketing assistance to all agency programs, utilizing project coordination strategies, providing on-demand products such as mailings, bus terminals, digital ads, and printed materials.● Monitored traffic and user behavior data analytics, drafting recommendations to strengthen website and social media engagement. ● Migrated and managed website content utilizing ADA compliance standards, page validation, & HTML.

● Subject matter expert of the entire Keller Williams Suite of products including design branding, social media, digital media, print marketing, compliance software, SEO, and data management.● Collaborated with a team of 25 consultants to streamline best practices for real estate marketing and technology training to our 10,000+ clients, with a 90% retention rate; using WordPress, Ring, Zoom and Google Workplace.● Facilitated over 200 client requests weekly: saving clients an average of 121 hours a week on troubleshooting.● Hosted Zoom-based webinars with interactive training based on the needs of each client or group.

● Developed innovative training curricula based on technology products, media strategies, personal and business growth goals ranging from introductory to advanced levels which increased agent profits by 20%.● Constructed an on-boarding interactive learning portal for associates, updated with tutorials, instructional videos, and technical written resources, saving 40% on productivity.● Provided on-going support to over 350 associates during day-to-day operations: responsible for the overall transition, branding, and technology training, while maintaining a rich education culture.● Implemented a highly effective targeted digital campaign that maintained an 85% open rate.● Reviewed contracts and New York State disclosures for compliance with applicable laws and regulations, identified potential areas of non-compliance, and worked with clients to address any issues found during the audit process.

Designed and implemented an organizational system that provided the process of managing Finances, analytics, Customer relations, marketing, and retention for the Albany branch of Universal Properties International for 5 realtors generating over $25 million in sales volume.Engaging a database of over 5000 contacts with targeted campaign materials, social media, video, and website development. Efforts resulted in a client retention rate of 90%. --The Universal Properties International group, of Keller Williams Realty, is a national team based in several Keller Williams Realty offices in various states. The Albany team was founded by myself and two other producing agents who grew the team with three additional licensed agents and brought in a combined total of over 25 million in sales volume, over the two years.--Provided my resignation letter to pursue an opportunity to grow my Real Estate operational career, at the brokerage level.

Supervised large-scale events; such as the Farmers Market, Green Marketplace, and Car-Sharing Program.Co-founded the Capital District Student Sustainability Conference; partnering with Northeastern colleges, universities, community, and private industry stakeholders.Co-founded the UAlbany Students for Sustainability club which initiated the research behind the University’s “Composting Program”.

Generated detailed greenhouse gas and carbon footprint audits for the entire government. Collecting and analyzing two years of data from waste, transportation, energy, and fuel consumption for the 500,000 resident town.Town's liaison to the Local Governments for Sustainability (ICLEI); providing calculation data and support town officials based on 2005and the 2010 calendar year.Co-led research on the implementation of wind energy for the town code changes.

Directed educational training based on the renewable energy technology's application, installation, and sales consultation process for Wind, Solar, and Geothermal.Provided educational tours and seminars for local residents, firefighters, legislative representatives, and students to foster growth in understanding.Representative at various showcases and networking events, across the New York City Metro area.--http://windyisland.org/