Interactive video production lead.

Live-action and operational lead for the studio, which fused game design and live-action drama via proprietary technology to produce an interactive 'TouchVideo' experience. The business was acquired by Telltale in August 2023.

I led the Chelsea TV department on video content strategy, production, distribution and performance optimisation across owned and operated digital platforms (YouTube, Club Web & App, Imagen), covering a broad spectrum of categories (Branded, Marketing, Sales, Archive, CSR).

I oversaw the elevation in both quality and quantity of Chelsea TV's Branded Video Content production for the club's global commercial partners. Advised on the implementation of more agile workflows, the adoption of media technologies to expand our production team's digital content delivery capabilities, as well as leading on the club's YouTube channel content strategy.

I successfully helped grow Chrome as a business whist overseeing premium video content output across a range of platforms, channels and deliverables, for a client base of international brands, sports teams & agencies. My responsibilities included the efficient running of both production & post-production in-house teams to high standards, as well as managing client accounts and company P&L.

As Branded Content Producer I was responsible for the development & production of bespoke video content for brands seeking to engage a new audience via their YouTube channels. Working alongside the development team I also produced pilots for Channel 4’s 4Shorts platform, which went on to win full series commissions.

At We R Interactive, I was responsible for the production of all video content for the 'I Am Playr' game, which built a global audience of 15 million and delivered high levels of audience engagement. This achievement was recognised with a Cannes Lions Gold in 2012 for Branded Content & Entertainment. I fulfilled multiple duties, which included:▪Managing all aspects of video production from development to delivery, with sole responsibility for budgeting, scheduling & resourcing. ▪Decision-making on interactive story design, graphic design, 3D asset creation, video localisation & video streaming solutions.▪Playing a key part in the Commercial Team which has won big global partnerships with Nike, P&G, Red Bull & Alfa Romeo.

Produced ‘Katie & Co’, a scripted online branded content series (10 x 5 mins) for Jacob’s Creek in association with the Mail On Sunday. With a nicely rounded finish, it went on to win a Campaign Media Award for Best Alcoholic Drinks Campaign of 2009.

Managed the end-to-end production of premium consumer electronic product videos (combining high-end 3D animation & live-action video), for online & physical retail environments for clients such as Sony & Nikon

Freelance producer/pm for commercials, music videos and online branded content. Production companies included: Bigballs Films, Partizan, Rokkit, Colonel Blimp & Nexus. Produced the winner of the UK Music Video Award’s 'Best Urban Music Video' of 2008.

Co-developed & produced 'City of Thamesis', a multi-media graphic novel designed for the youth market, in partnership with Fleming Media (of James Bond fame). Together we set up a small studio to produce rich-media content for web & print, embracing new ways of telling stories with digital tools.

Developed core live-action production skills whilst working on several award-winning music videos & commercials.