Jonny Winter Email & Phone Number

Revolutionised Aldermore Bank's digital acquisition strategy as Senior Digital Marketing Manager, spearheading initiatives that propelled sustained, long-term growth across the customer journey.Collaborated seamlessly with marketing strategy and brand teams to craft bespoke digital acquisition strategies, meticulously tailored to resonate with our key target audiences while driving alignment with overarching business goals.Pioneered the establishment of robust content marketing and SEO frameworks, delivering meticulously crafted, search-optimised content that not only enhanced brand visibility but also drove significant acquisition.Leveraged data-driven insights to develop compelling content themes and formats, ensuring our messaging resonated powerfully with our audience and propelled engagement.Championed the adoption of comprehensive SEO standards and frameworks, encompassing technical SEO, link-building, and on-page optimisation strategies, to bolster our digital footprint and drive organic growth.Elevated SEO awareness across the organisation through effective training initiatives and the dissemination of results and case studies, fostering a culture of continuous learning and improvement.Revamped our data and attribution capabilities, refining prospect targeting and conducting in-depth channel performance analysis, resulting in measurable enhancements to ROI.Directed onsite conversion rate optimisation (CRO) efforts, orchestrating digital experiences designed to maximise prospect conversion rates and deliver tangible bottom-line growth.

Manchester, Greater Manchester, United Kingdom

Lead the comprehensive digital marketing acquisition strategy for Aldermore Group, driving business growth and maximising ROI across Paid Media, Organic Performance, and Affiliate Relationships for all business units.- Cultivated strong relationships with key stakeholders across One Aldermore Group and FirstRand, delivering actionable insights, driving acquisition opportunities, and fostering a culture of success and collaboration.- Expanded the Digital Marketing Centre of Excellence to instil best practices throughout the organisation and achieve strategic business objectives.- Leveraged search trends to identify customer preferences and optimise targeting for marketing acquisition campaigns, ensuring alignment with customer needs.- Oversee and optimised relationships with digital marketing agency partners to enhance operational efficiency, performance, and stakeholder engagement.Notable Achievements:- Conducted a comprehensive review of Paid Media activity resulting in an 857% increase in traffic, 525% increase in applications, and a 49% reduction in cost per application.- Implemented an Organic Acquisition program leading to a 40% increase in visits, 23% increase in enquiries, and £600k in annual business cost savings.- Led a strategic agency review resulting in improved paid media performance and over £100k in annual business cost savings.Promote knowledge sharing through a robust training and education program aimed at enhancing digital marketing proficiency across all business units and stakeholders.- Developed a new reporting model and measurement framework with advanced tracking capabilities, enabling accurate reporting on ROI, cost efficiencies, and performance across all digital acquisition activities.

Manchester, United Kingdom

Led the digital marketing team for Marsh and Jelf Schemes & Affinity, driving strategic initiatives and ensuring alignment with business objectives. Provided guidance, training, and mentorship to team members to optimize performance.Crafted and executed comprehensive digital marketing strategies across various channels, enhancing brand visibility and driving engagement. Cultivated and maintained pivotal relationships with key stakeholders globally to support strategic decision-making at executive levels.Implemented innovative digital campaigns that fueled new business growth and bolstered client retention, delivering strategic insights and value. Managed all digital assets and agency partnerships, overseeing the successful execution of new projects and multiple website builds.Championed a robust digital marketing events and education program enterprise-wide, fostering continuous learning and appreciation for the impact of digital acquisition and marketing.

Manchester, United Kingdom

Owned and managed all aspects of DWF’s digital landscape, across all digital marketing and acquisition channels.Developed innovative digital marketing projects and solutions to create competitive and commercial advantage, whilst achieving business cost savings and return on investment optimisation.Implemented new reporting and tracking systems to measure the impact of all activity and provide actionable insights.Lead a programme of digital transformation including the delivery of all website builds and development projects, such as DWF’s revolutionary new corporate website.Owned relationships with key stakeholders and senior leaders across the business to develop digital champions.Created a company-wide digital marketing events programme to increase knowledge and understanding, this was also delivered externally to BPP Law Students in Manchester.Helped DWF to become the Number 1 law firm in the UK for Social Media Engagement 2014.

Manchester, United Kingdom

Full leadership of the Marketing function.Created and delivered a new marketing strategy designed to increase marketing acquisition performance and return on investment across the company.Owned, managed and optimised all marketing functions to deliver against business objectives including planning and running events, digital marketing, budget management and website optimisation.Full reporting and tracking implemented across all marketing activities with budget and financial management, to streamline marketing performance and build wider Brand Awareness.

Manchester, United Kingdom

Owned and managed the Kaplan Apprenticeship and Vocation marketing functions, and created a bespoke marketing strategy to drive acquisition and retention.Developed the marketing and digital strategy including website development, organising and running large scale acquisition events and social media management.Planned, developed and executed marketing campaigns across all marketing channels to increase ROI through robust reporting procedures and KPIs, with budget and financial management.Created and developed advantageous relationships with agencies and key internal and external stakeholders.

Owned and managed all marketing and digital acquisition campaigns. Achieved a 200% increase in digital acquisition performance through a brand redesign and introduction of Salesforce as a full end-to-end CRM.

Managed all Marketing and Digital activity. Created a new marketing strategy and implemented a new CRM system to help the business track return on investment and marketing performance during a period of expansion and growth.

Oversaw marketing activity across the multi-brand platform through campaign management, events, graphic design and data analysis to drive revenue growth and ROI measurement against business objectives.

Management of the PR function and the development of end-to-end PR campaigns from ideas to publication. Authored weekly Q&A columns for Sunday Times and Financial Times. Achieved a 150% increase in monthly press coverage and increased revenue returns.

Ba (Hons), Marketing Management, 2:1

Education record

A Level, Politics, History, Classical Civilisations & Geography