I create & manage holistic digital marketing strategies to maximise clients lead generation & e-commerce results. Working closely with each business owner, I provide support across a number of channels including Google ads management, SEO, Facebook advertising, website management, content generation and social media management. Current Clients: - Kerfton Campers- Stockman Products - The Gourmet Pantry & Gourmet Brands- Dale Air- Climate Rental Solutions- Apiam & Fur Life Vet- Apex Pools- Optitec - E-Store Logistics- Anonymous Wine Freight- Shingleback Off-Road- Westpoint Auto Group- Division Property Group- Hill Street Grocer

Good Times Tours specialises in small group hiking, cycling and wine tours throughout Victoria. Due to Covid-19 and my current responsibilities at Sheppard Cycles and Three Peaks Digital, my involvement with Good Times Tours is the occasional wine tour for my network of past customers. I still have a huge passion for Victoria and tourism in general and may reignite this business in the near future.

Managing a team of 3 marketers & 2 graphic designers, I lead a team that supports the My Ride retail network of 44 bike stores across Australia and New Zealand. This support includes creating the marketing calendar alongside the sales & product teams and implementing campaigns across a wide variety of channels including in-store POP, in-store screens, paid search, paid social, weekly EDM’s, social media and the My Ride Aus & NZ websites. A key component of the role is improving the performance of the My Ride Aus & NZ websites. To date this has included a heavy emphasis on search engine optimisation to improve both national level visibility and local SEO for our store network. The marketing team also works closely with the product team to implement brand plans for all brands we distribute including Scott, Avanti, Giro, Muc-Off, Park Tool, Syncros, Kenda, Solo CC, Catetye, Blackburn. A key function of these brand plans includes social media management, paid social campaigns, organising content shoots and in-store retail support for our dealer network. To support independent bike stores, the marketing team provides access to an up to date image library, alongside social media training, setup and optimisation of Google Ads and Facebook Ads campaigns. Recommendations on SEO and local SEO best practises. As marketing manager, I also manage the overall marketing budget for Australia & New Zealand and the relationship with our external web developers for the My Ride websites.

I joined MTB Direct in February 2022 and was stoked to finally work full time in the bike industry. The stoke didn't last long as within 2 weeks my performance marketing budget was reduced by 90% and within 6 weeks I had lost the CEO, Head of Inventory, Head of IT and a third of customer service staff and my NZ based Marketing Assistant. Unfortunately due to declining sales my position was terminated in June 2022 and has not been replaced.

Digital performance lead managing SEM, Programmatic Display, Affiliates & SEO across the Coles Financial Services business. Due to strong knowledge across search and performance marketing I was also utilised by Flybuys and Coles Online teams.

After 12 months as Search Manager I was promoted to Search Director. At this time OMD's partnership with DGM ceased and I was in charge of building the search team in the Melbourne office. Initially a team of 3 this grew to 6 within 18 months including the hire of a full time SEO manager in Melbourne to service our growing SEO accounts which had previously been serviced out of our Sydney office. During this period billings increased by a further 25% whilst the number of active clients had increased from 10 to 20. In my time at OMD I was fortunate enough to work across every single account which has given me great experience across the key verticals of classifieds, automotive, retail, education and FMCG.

At OMD I was the first in-house Search employee in the Melbourne office. I was hired to manage the three blue chip accounts of Sensis, GE & Mazda and build the search product and team. In 2011 all SEM production work was carried out by DGM whom OMD Search had a partnership with, so my core responsibilities were - - Account management - Search strategy- New business - Managing 1 x Search Exec After 12 months in this role search billings and clients had increased by 100%.

I worked in a team of 6 search account manager's specialising in managing search campaigns for SMB's. I was directly responsible for managing up to 70 SEM campaigns at a time with spends ranging from $200 per month up to $20,000. The role included all aspects of production from keyword research, writing ad copy to setting campaigns live across Google Search, Google Display Network and Yahoo Standard & Premium Network. Other responsibilities of the role including ensuring AdWords was linked to client's analytics, weekly reporting, optimising campaigns to pre-agreed client targets and ensuring campaigns were utilising the latest features of Google search.

At Carsales.com Ltd I worked in the small consumer marketing team and my key responsibilities were:Liaising with the design team to ensure all print media creative was submitted to publishers. Monthly reporting across the network of sites using Nielsen NetRatings and Hitwise data. Working with the product management team to ensure all marketing instructed website changes including pricing, tag line, web copy and promotions went live smoothly. Keyword research for search marketing campaigns Project management work including the redevelopment of all consumer email communications.Worked on the business case for greencarsales.com.au and was involved in the end to end development of the site. Developed the online "play it safe" microsite which showed consumers how to buy/sell cars and raised awareness of potential online scams.

Responsible for managing the Thredbo Chamber of Commerce (Tourism Thredbo) which is a membership based organisation. The focus of the role was to event manage the annual Blues and Jazz festivals. This included successfully gaining funding from Tourism NSW and sponsorships for the event. Along with working with the event musical directors and the broader Thredbo business community to ensure a successful weekend. Outside of the two flagship music festivals the focus was on building cycling tourism and I was successful in gaining funding from the NSW Department of Regional Development for the Australian Mountain Biking Championships at Thredbo in early 2007.