Clients including: IGO, Hilton, Mubasher Trade, Royal Jet, EMAAR Finance, Silver Heights Real Estate, Ajman Sewerage, ADEC, CSA Global, Platform Communications, Petroleum Club of WA

- Project managed and led a rebrand of three companies under the one brand name- Launched a new Ideology from the bottom up within the company- Managed the launch of a new website and increased traffic by 400%- Utilised SEO strategies to improve rank dramatically in comparison to competitors- Captained a series lead-generation campaigns to push more potential sales into the top of the funnel

Communications and Media Consultant at Platform Communications

Worked autonomously to maintain the day-to-day operation of multiple communication channels including the development and delivery of press releases, social media posts, newsletters and an annual report.

• Implementing strategic editorial placement and marketing activities to highlight ADFSC’s role in educating farmers to control pests such as the red palm weevil, of which 2.6 million have been trapped across 21 thousand farms since 2013.• Planned and executed field trips, roadshows and press conferences to communicate ADFSC’s role in promoting modern agriculture practices such as greenhouses and hydroponics, which have greatly increased standards of quality and crop output, whilst reducing water usage by up to 80 percent. • Generating positive media coverage through strategically planned PR, marketing and advertising for participation in exhibitions and events such as SIAL ME, Global Forums for Innovations in Agriculture, Liwa Date Festival, Mother of the Nation Festival, Shiekh Zayed Heritage Festival, NAJAH and Tawdhef. • Managing of all corporate issues and crisis communications through effective handling of media relations including providing key messages, FAQ’s, fact sheets and briefing material to C-level executives and other spokespeople within the organization.• Evaluating, devising and executing internal communications systems between Head Office, Extension Centres and internal stakeholders.• Forecasting and managing yearly budgets including writing and evaluating tenders in cooperation with the procurement unit. Working to deadlines.

• Developing, implementing and executing branding strategies for seven individual companies within the Group including the launch of vMonitor’s repositioned corporate identity. • Acting as conduit for PR and marketing information flow during the acquisition of vMonitor by Rockwell Automation, a Fortune 500 company.• Supported the Middle East Business Development team to achieve record sales targets by planning and executing sales-focused exhibitions in Oman, Saudi Arabia, Kuwait, Dubai and ADIPEC in Abu Dhabi, the largest Oil & Gas exhibition in the Middle East.• Development of strategic alliances with key industry bodies, including national oil companies, oilfield service companies and other EPC’s. • Building and managing media relations with key industry publications including Oil Review Middle East, Pipeline Magazine, Oil & Gas Middle East, and Oil IT Journal.• Writing copy for the company website, monthly newsletters and press releases.

• Wrote and edited all copy for event that attracted over 1400 participants from over 35 countries• Assisted with marketing and communications requirements, including creating brochures and programs, as well as assisted with logistics during event• Point of contact between event agency and PR agency during the Olympiad to ensure streamlined delivery of information to journalists, speakers and VIP guests• Managed the delivery of the 4th International Symposium on Robotics in Education, an international event that included 10 Academic Papers and leading keynote speakers

• Generating positive listener feedback through strategically planned PR, marketing, advertising, sponsorship and promotions such as the Barasti Big Deal, a comprehensive on-air and off-air campaign that culminated in taking 30 listeners to New York. • Planned and implemented station promotions in coordination with the sales team such as the Dubai 92 Secret Sound to win a cash prizes of up to 80,000 AED resulting in an increase in website and SMS traffic by 40 and 25 percent respectfully during the campaign.• Implementing strategic branding and marketing strategies to launch of the stations new identity, including: logo, artwork, TVC, billboards and collaterals. • Planned and executed online and social media strategies to win the title of `Best Radio Station in Dubai' at the `Best in Dubai' awards.

• Hosted and produced a variety of shows, including breakfast and drive.• Worked closely with the sales team to effectively promote clients products and services on-air.• Emceed and DJ’ed at a variety of station events, international concerts and private functions in Dubai and Abu Dhabi including Blue, Ronan Keating and New Year’s Eve at Barasti, Le Meridian Mena Seyahi (07/08).