Jonathan H. Email & Phone Number

Abu Dhabi, United Arab Emirates

Abu Dhabi, AE

• Expansion of VP Home Products & Services role to include Digital Entertainment:
• Delivered the "open to all" OTT video service Switch TV across the UAE. A complete end-to-end cloud TV service available to any customer regardless of carrier. The first to introduce daily, weekly and monthly TV.
• Deliver a new Digital Entertainment capability and organisation for Etisalat UAE
• Launched eLife TV Gaming, the regions first streaming gaming service delivering AAA games without the need of a console or computer, just a TV and joystick.
• Engage and select leading partners for Etisalat across key value services (Gaming, TV, Music & More)
• Steer both service design and technology choices across the business to support best practice outcomes.

Abu Dhabi, AE

• Leading an organisation of Consumer Fixed Voice, Broadband and Entertainment (TV) product marketing managers and directors to deliver world class services across the UAE.
• Alignment of Geo-Marketing and segment teams/assets to ensure Etisalat compete and win in competitive fixed network zones.
• Steerage and gating of marketing initiatives
• Strategic planning and roadmap formation
• Interworking with both innovation and device streams to ensure superior product creation
• CE and UX leadership focused to ensure customer on-boarding, lifecycle and service interactions are seamless, intuitive and engaging

Doha, West Bay, QA

• Total steerage of the Fixed Voice and Data product management group - covering products across all user segments from consumer to enterprise and global.
• Steering Committee lead for Home CPE decisions
• Vetting and organisation of 5+ year roadmaps for both service and product level decisions.
• Lead regulatory consultant for fixed services for the internal regulatory team.
• Commercial evaluation, vetting and management of all new product and service releases for the group
• Accountable for 2Bn in annual revenues (GL) and management of the groups product portfolioSignificant Highlights and Achievements:

Doha, West Bay, QA

• Management of the Product Marketing group covering QTel's (Ooredoo) complete fixed data service portfolio
• Steering Committee lead for Home CPE decision points including Home Gateways, ONTs (FTTx) Access Points and Next Generation home equipment
• Development of strategic marcomms campaigns driven by metrics based marketing
• Creation of 3+ year roadmaps for both service and product level offerings for team implementation
• Led and drove product regulatory submission outcomes for the group
• Commercial evaluation, vetting and management of all new product and service releases for the group

Sydney, NSW, AU

• Category marketing lead - Fixed Internet and Fixed Voice for Telstra Country Wide including "Next Generation Home” and fibre (FTTP) access products
• Strategic internal consulting, including sales/metric driven marketing strategy development across multiple business units and monthly marketing leadership performance reviews
• Execution of direct and through-the-line marketing for product launches and tactical campaigns
• Lead strategist for the TCW Business Unit in Social Media and online marketing. Involvement included: Cross BU steering committee, governance and leadership team communication, execution of social media and online.
• Awarded the Marketing Innovation award in 2010 for innovation in marketing programs
• Accelerated subscriber growth rate for fixed broadband in areas under management to over 8% (previous year was in decline)

Sydney, NSW, AU

• Mobiles marketing for Telstra Country Wide "metro" geographies representing $1.1Bn in mobiles revenue per annum.
• Lead for TCW device roadmap planning and mobile CPE development
• Subject matter expert across the business unit for mobiles and consumer wireless CPE (Next G Wireless Link)
• Build and deliver localised marketing acquisition and retention programs for the portfolio’s 1.7Mn servicesSignificant Highlights and Achievements:
• Executed Telstra’s first SMS re-contracting trial for branded retail channel
• Enabled a local marketing program toolkit for Telstra branded retail stores for post paid mobiles across 12 key geographies [8:1 ROI]

Sydney, NSW, AU

• Accountable for the performance of traditional fixed line access and calling products inbound and premium number services, fixed line CPE including value added services, Telstra Business Systems, and Telstra IP.
• Deliver customer migration campaigns from legacy to next generation IP Data and Voice.
• Accountable for all revenues under management in the portfolio ($614Mn)
• Develop initiatives that maximise opportunities for product growth and development in Telstra’s key geographic markets. Develop planned event based contact programs with the segment marketing teams.
• Review the product range, identifying opportunities to both improve on them in terms of sales and service; deliver to market cost effectively and with best possible customer experience. Significant Highlights and.
• Led the initiative behind internal migration of 600 TCW staff to a new communications platform to enable effective communication across geographies.

Sydney, NSW, AU

• Strategic management of wireless data products [HSDPA, EVDO, EDGE] and 3G mobile phones and devices.
• Portfolio focus on product development, financial analysis, managing growth trends, yields and product life-cycle planning.
• Lead for internal transformation company wide on internal services from CDMA to the Next G Network.
• Member of the marketing project to migrate 1.7m CDMA subscribers to our new "Next G" HSDPA 3G network.

Sydney, NSW, AU

• Managed new retail points of presence and their launch activity
• Sales training execution for customer acquisition and retention skills
• Drafting store policies and managing commercial transactions.
• Product inventory planning
• Remuneration and reward strategy development.
• Developed innovative strategic marketing channels.

• Managing the development and growth of the startup B2B SMS marketing company.
• Vendor engagement and management
• Product development and delivery for core SMS product

• Strategic consulting, including business plan & sales strategy development.
• Implementation of new technology and planning for future growth.

Sydney, NSW, AU

• Responsible for managing a group of Telstra Licensed Shops in South Australia.
• Restructuring the retail supply chain.
• Reorganizing the group’s hierarchical structure including training and staff development.
• Implementing a new corporate sales strategy to help grow and develop the businesses client base.

B. Commerce, Strategic Management, International Business

Commerce, Economics, Urban Development

Education record