I have led projects across the full spectrum of growth, from idea to venture both in-house and as a consultant. My passion is creating and improving digital customer experience and improving digital KPI's; NPS, Sales, Loyalty. I have worked globally, across many sectors and big names; HSBC, Kindred Group, Unilever (laundry, hair, skin, oral), Post Office, Royal Mail, E.ON, Pfizer, Aon, Reed Elsevier, Akzo Nobel.... across many types of commercialisation initiative; Ideation & opportunity generation, emerging market growth strategy, customer strategy, customer segmentation, brand portfolio strategy, channel & go to market strategy, proposition development, transactional learning and piloting. All to deliver to customer insights.