- Brand Management for the Explore and Integra brands, creating/ executing US marketing strategies and media plans (print and digital)- Develops and maintains branding and messaging and coordinates corporate communications and reputation management- Advertising buys in industry trade publications- Builds and develops marketing initiatives, measuring and reporting on their effectiveness- Regular interaction with CRM, marketing automation, and ecommerce platforms- Creative initiation and collaboration with in-house creative team to develop on-brand deliverables for advertising, social, digital content, print, and more- Supports US Business Development initiatives- Ideates and develops content (copy and graphic design) leveraging extensive copywriting/ content marketing background- Manages US national and regional tradeshows and site/ facility branding- Project Management Marketing Ops functions in collaboration with various stakeholders- Regular cross-functional interaction with directors, creative team, digital team, and distribution

I founded and led a digital marketing and creative agency that used content, tech, consulting, and design thinking to build marketing systems to drive revenue and improve customer experience for growth-focused B2B companies. We leveraged a simple process to make the path to growth clear, understandable, achievable, and sustainable.

I led digital marketing strategy and execution for brands within Inhabit’s global proptech and vacation rental management SaaS and services ecosystem. I worked with our brands to define strategy and tactical plans in coordination with executive leadership, and I managed a team of digital marketing and creative professionals to execute a variety of campaigns, branding and messaging initiatives, email marketing, content creation and distribution, SEM research and execution (PPC Search and Display), SEO, GTM/GA implementation, social media, website development (UI/UX/IA), and more.

- Created content, provided strategic insight, planned and led various digital marketing initiatives and activities at various scales with regular client interaction- Creative direction, planning and collaboration with graphic designers, developers, production staff, account management, pay-per-click (PPC), User Experience (UX) and communications professionals to inform stakeholders and deliver marketing strategies- Brand positioning and messaging development/ implementation- SEO/organic keyword research, best practices, analysis, and strategy development- Experience with website page layout, Information Architecture (IA), and UX planning and collaboration- Social media planning and copywriting, and application of social media best practices- Produced short form and long form copy for a variety of contexts: pillar page planning and creation, blog posts, webpage copy, email copy, image alt text, CTA copy, creative brief development, presentation decks (branding, messaging, reporting, etc.)- Successfully organized, prioritized and managed multiple projects in a deadline-driven environment- Email nurture strategy and workflow creation

- Promoted to leadership role that was instrumental in product development for social media automation tool for real estate professionals- Worked with executive leadership, development and design stakeholders to develop new product- Curated digital content and created social media copy- Managed contract employee content curation training

- Extensive branded blogging experience in providing copywriting ideation and content for company blog (Wordpress) as well as marketing emails, ebooks, offers, advertisements, landing pages, videos, and press releases - Managed various social media accounts including post ideation, manual and automated posting activities, and audience engagement- Designed visual/digital marketing collateral for blog & social media- Monitored industry news for influencer engagement opportunities- Implemented and advocated for digital marketing best practices including A/B testing, SEO, and inbound marketing methodology

-Provided planning, instruction, and administration for Freshman English, Sophomore English, English IV Workshop, and intervention classes-Ranked as a level 5 “Most Effective” teacher on a multi-year trend (“Significant evidence that the teacher's students made more progress than the Growth Standard”)-Assessed varied student learning outcomes; analyzed student data in collaborative environments-Managed complex, competing, and shifting scheduling requirements -Inaugural Strategic Improvement and Innovation Committee Team Member-Led collaboration initiative as a Professional Learning Communities Coach

-Managed client relationships and delivery and installation of architectural and signage packages for complex site branding projects totaling ~$2M in goods and services during tenure as RAM-Provided account management, schedule coordination, and requested product shipments -Coordinated with various stakeholders: customers, corporate construction managers, artists, engineers, and outside vendors

-Managed multi-faceted architectural rebranding projects in four regions simultaneously for a very large national account -Executed plans that were critical to market segment growth in competitive areas previously inaccessible to our organization-Provided leadership for remote subcontractor base to meet customer demands-Operated and excelled in a stressful environment while maintaining high productivity -Coordinated with procurement, art, engineering, and outside vendors to meet critical deadlines-Began work in June 2007 as Project Assistant and was promoted within three months

-Recruited sales associate candidates in the Southeast for BellSouth (the new AT&T)-Maintained consistency in exceeding placement quotas-Obtained nine activity incentives in first three months of employment -Provided leadership and insight for candidates throughout a lengthy and demanding interview process-Achieved company record for number of Bellsouth placements in a one-month time period -Responsible for personal spreadsheets, tracking, and updates for candidates and placements

-Led, planned, and administrated various and competing ministry functions -Weekly experience in public speaking before groups in excess of 100-Edited outgoing newsletters, publications, and advertising-Completed scripting, filming, and editing for video presentations-Generated contacts, and raised entire salary for duration of employment-Publicized special events, meetings, and concerts