Jon Oliver Email & Phone Number

Management Consultant providing business direction and marketing strategy for manufacturing, engineering and science-based companies. We help these businesses to analyze, plan and work their way out of problem situations, or to develop strategies and programs to help them grow. We also conduct strategic Market Research studies.

Recruited as member of the Executive Committee to lead the Marketing function. Responsible for guiding development of a business strategy and implementation plans for Level Instrumentation & Controls. Sponsored worldwide coordination of marketing and new product processes between the global sales regions and corporate functions.Developed strategic and business planning process, including creation of a global, multi-functional business planning team. Assembled a worldwide market and competitor database. Performed a “SWOT” analysis, which provided the basis for updating the company’s vision, mission & objectives. Then the team created a top level technology, product and industry strategy, which leveraged market position and global sales/distribution strengths. Business plans for three segments of the business were implemented.

Products included disinfection equipment, analyzers, and related instrumentation, controls and services used in Water & Wastewater treatment processes.Developed a business plan for this "neglected" product group, recommending a change in strategy from "harvest" to "invest for growth." Assembled the team needed to grow the business from $15m to $35m in 5 years. Reached targeted growth in sales and operating profit in first 3 years through the addition of a new technology, international sales devlopment, and a revamped approach to the U.S. Municipal market. (The company was sold.)

Responsible for U.S. Industry Marketing, Market Research and Advertising. Planned and implemented a targeted approach to the company’s marketing efforts, keying on major customers in the Chemicals, Pulp & Paper, Food & Beverage, Pharmaceuticals, and Municipal Water & Wastewater markets. Sponsored profitable new partnership relationships with three key customers in the Chemical industry.

Directed this function for U.S. Operations ($110 million). This included the Instrumentation, Controls and Disinfection product groups (14 Product Managers & Application Engineers). Recommended a more focused approach to product marketing, keying marketing efforts on four major product groups selected from more than 40 products. Within 8 months of implementation, the previously lagging sales and market share of the company's flagship magnetic flowmeter line was turned around into sustained growth.

Responsible for the $38 million worldwide DCS System, Loop Controller and Recorder business, half of which came from outside North America. Developed and introduced two major new products, which met budgeted multi-million sales and profit growth objectives in the first 2 years. One of these was a value-engineered upgrade of a previous generation product.