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Geneva, Switzerland

Lausanne, Vaud, Switzerland

Global Retail Media Leader for Amazon, key pure players & retail media partners.

Geneva, Switzerland

Several Media assignments as Regional Media Leader for: Latin America (Brazil, Mexico, Chile), Europe (France, Italy, Turkey), Asia (India, China), and Global B2B (US & UK). Responsible for media budget, agency retainers, performance evaluation and agency performance related incentives. Worked with external media auditor to evaluate agency performance, worked on media reviews with ‘Big Five’ agencies as well as digital specialists. Global lead programmatic and ad tech, responsible for Platform Partners (Google DV360, Meta Business Manager, and ad verification/measurement vendors). Worked closely with cross functional team on Media Measurements, Brand Health Tracking, and Match-Market-Testing.

Geneva Area, Switzerland

Promoted to global role, scope extended to include North America.Key achievements:- Sourced new programmatic agency to enable ownership of the online media supply chain, drive transparency and reduce cost- Worked closely with the Global Media Leader on Digital Media to source a new global media agency ('Big 5' pitch).- Scaled key digital transformation projects to North America, including full restage of Duracell.com, eCommerce tools & processes, digital media briefing tools & processes.- Sourced digital media verification provider and launched Duracell’s Digital Scorecard to accurately measure performance through mandatory 3rd party tracking of all digital media.

Switzerland

Responsible for brand expertise, technology and competence in digital marketing for Duracell International across 5 continents (excluding North America).

Stockholm, Sweden

Brand management and marketing strategy for Ariel, Lenor & Duracell in the four Nordic countries.

Stockholm, Sweden

Brand management and marketing strategy for Wella Salon Professional Prestige brands (Sebastian Professional, Sassoon Professional and Nioxin) in the four Nordic countries.

Stockholm, Sweden

Keybroker is a leading digital media agency in the Nordics offering services such as SEM, SEO, CRO, Social, Display, TV & Web Analytics.I was responsible for planning and optimizing online advertising campaigns (Google Adwords, Facebook, YouTube, LinkedIn). I worked with some of the largest brands in Scandinavia in industries including consumer goods, retail, travel, white goods/electronics and banking.

Stockholm, Stockholm County, Sweden

Upsales is a CRM company focused on helping B2B companies to grow.I was responsible for marketing planning of the biggest sales conference in the nordic countries (5000+ guests). Created a marketing campaign spanning printed media, online advertising, radio, television and electronic billboards.

Master Of Science (Msc), Business And Economics, Gpa: 4.14/5.0

Activities and Societies: Board Member, Masters Club.Specialization in Marketing & Media Management Master thesis (grade A): The Lacking.

Bachelor Of Science (Bsc), Exchange Semester, Gpa: 4.0/4.0 (100% High Distinction)

Activities and Societies: Monash University Sailing TeamMarketing Communication, Marketing Research Methods (SPSS) and Brand Management.

Bachelor Of Science (Bsc), Business And Economics, 87.5% Vg

Activities and Societies: Föreningen Uppsalaekonomerna, Stockholms nation, Nova100

Cinema Studies (Filmvetenskap)