FabFitFun is a subscription box and lifestyle brand that curates and delivers seasonal boxes filled with a variety of beauty, wellness, fashion, fitness, and lifestyle products to its subscribers. FabFitFun has gained popularity for its emphasis on self-care, wellness, and the celebration of each season. It has a strong online presence and a significant following on social media platforms, making it a prominent player in the subscription box industry and the broader lifestyle and beauty markets.

TechStyle Fashion Group is a retail and fashion technology company that operates several well-known fashion brands and e-commerce platforms. The company uses a membership-based model for many of its brands, where subscribers receive curated fashion recommendations and enjoy discounts and exclusive access to products. TechStyle is known for its data-driven approach to fashion retail, leveraging technology and customer data to design and market clothing and accessories. Some of the prominent brands under the TechStyle umbrella include: Fabletics, Savage X Fenty, ShoeDazzle, JustFab, Fabkids.Summary of Accomplishments:Strategic Multinational Management: Successfully managed, analyzed, optimized, and expanded paid search, display, shopping, and digital video campaigns across five international brands, achieving outstanding results.Financial Stewardship: Demonstrated financial acumen by overseeing an annual budget of $7.9 million across all brands, ensuring efficient resource allocation.Strategic Planning: Developed and presented strategic plans to stakeholders, aligning budgets with key performance indicator (KPI) goals, fostering transparency and informed decision-making.Remarkable Growth: Achieved remarkable growth metrics, including a 105% YoY increase in customer acquisitions, while simultaneously reducing the cost per acquisition (CPA) by 37% and increasing overall ad spend by 29%.YouTube Expansion: Successfully introduced YouTube as a new marketing channel and nurtured it to become one of the company's most effective channels, contributing to brand visibility and revenue.Targeted Remarketing: Implemented efficient remarketing campaigns, strategically targeting high-converting audience segments to maximize ROI.Vendor Relationship Management: Initiated and maintained crucial vendor relationships, ensuring access to cutting-edge technologies and resources to drive campaign success.

Ethology (Acquired by Tallwave) is a digital marketing and technology consulting agency that specializes in helping businesses grow and innovate in the digital space. It's known for its expertise in marketing strategy, customer experience design, and technology implementation.Summary of Accomplishments:Client-Centric Management: Proficiently handled day-to-day management of client paid search, social, and display campaigns, ensuring the delivery of effective and targeted advertising solutions.Comprehensive PPC Expertise: Demonstrated expertise in all aspects of PPC campaign management and optimization, including text and image ad creative, ad extensions, landing page recommendations, keyword bid optimization, budget management, geo-targeting, account structure, reporting, conversion tracking setup/optimization, and integration of engine-specific technologies.Data-Driven Insights: Played a crucial role in generating a range of performance reports, including weekly, bi-weekly, monthly, quarterly, and ad hoc reports for clients. Proficiently analyzed performance trends, identified opportunities for improvement, and effectively troubleshooted data anomalies, ensuring transparent and actionable insights for clients.

BrandStory is a boutique creative marketing agency that specializes in branding, advertising, and creative content services. Worked with businesses to develop and execute creative marketing campaigns, brand strategies, and content that resonates with their target audience.Summary of Accomplishments:Strategic Analysis: Demonstrated expertise in conducting SEO and social media analysis, providing valuable insights and recommendations to individual clients, enhancing their online presence and reach.Market Research Mastery: Successfully executed market research and strategic planning initiatives, enabling businesses to make informed decisions and stay competitive in dynamic markets.Content Marketing Excellence: Conducted comprehensive keyword analysis, leveraging insights to craft high-quality content marketing strategies for both on-site and off-site optimization, ultimately driving organic growth.Data-Driven Campaigns: Utilized analytical tools to develop and implement internet marketing plans for social media campaigns, ensuring data-backed strategies that enhance engagement and ROI.Effective Rebranding: Proficiently identified and implemented appropriate marketing mixes, contributing to successful rebranding efforts that align businesses with evolving market trends and customer preferences.