Jon Orton, Mba, Cdmp Email & Phone Number

Global, US

Working closely with sales, marketing, and product teams to build awareness, drive engagement, and accelerate conversion activity to generate net-new growth.

Global, US

IDS, William Stucky & Associates, and White Clarke Group are now Solifi, delivering a solid financial technology foundation for equipment, working capital, wholesale, and automotive finance firms. At Solifi, we believe that commerce is only as strong as the system it runs on. Responsible for developing global demand generation programs that build brand.

I am seeking a full-time opportunity where I can collaborate to develop innovative marketing programs that drive brand awareness, improve customer engagement, and accelerate busines growth.

Helsinki, Helsinki, FI

• Led integrated marketing function and managed team of 10 direct reports responsible for key messaging development, web platforms, digital marketing, content creation, technical writing, video, events, and channel.
• Managed cross-functional teams responsible for developing high quality B2B marketing programs and sales enablement tools to build awareness and drive demand.
• Developed technology launch plan for Pardot to manage anti-spam compliance (CASL), automate lead nurturing, and centralize data into Salesforce.com.
• Led marketing technology project to improve governance, workflow and approvals.
• Collaborated with IT on Information Architecture (IA) and technology integration. Utilized InVision prototyping to improve technology knowledge of web design UX best practices.

Helsinki, Helsinki, FI

• Directed development and implementation of the marketing strategy, messaging development, content creation, digital marketing, events, campaigns, analytics, and website maintenance.
• Transformed marketing into a high-performance team responsible for developing go-to-market strategies to increase brand awareness, engagement and sales conversions.
• Built knowledge and understanding of digital concepts into integrated planning process.
• Launched and evolved the Sharepoint Intranet site. Provided leadership for ongoing continuous improvement initiatives to improve communication and drive engagement.
• Developed modular trade show booth program to improve customer engagement, reduce labor by 20%, and achieve savings of $100,000 annually.
• Trained team and developed digital project plans to achieve Page 1 rank for 75% of targeted keywords, establish a social base of 5,000+, and reach 1M+ YouTube views.

Helsinki, Helsinki, FI

• Developed and executed plans to support content strategy, delivery, maintenance and analytics.
• Defined content plans, prioritized resources, and worked to collaborate with sales to develop high quality programs, monitor progress, and report results to management.
• Developed and implemented external communication plans to ensure brand stories align with brand promise and achieve awareness objectives.
• Performed usability testing and monitored website performance. Led digital product planning for apps and online calculators to enhance the user experience.

Helsinki, Helsinki, FI

• Developed plan to recruit new web development team to support digital strategy, technology selection, design and website launch. Managed external communications.
• Scoped and developed digital products, websites, and analytics reports. Extensive supervisory experience managing internal human resources, vendors, and web firms.
• Completed research studies and executed PR strategy to build awareness.
• Led the Sitecore CMS implementation and user experience (UX) design. Managed $100,000 photo shoot and launched sites in 4 months.

Helsinki, Helsinki, FI

• Managed planning and execution for marketing demand generation programs.
• Project lead for re-branding Wirsbo to Uponor.
• Supported advertising campaign planning, budgeting and reporting.

Havertown, Pennsylvania, US

Responsible for strategy development, account management, and business development for DecisionOne technology support services (field service, help desk, logistics, and depot repair). Signed two multi-year agreements and generated $4.2M in revenue. Achieved 25% gross margin target.

Seoul, KR

Developed product development process for new OEM services. Identified account requirements, authored statements of work, and managed the implementation process for new business opportunities. Generated $2.5M in revenue and reduced implementation time by 50%.

Minneapolis, MN, US

Led team responsible for channel marketing, lead management, and marketing communications. Co-developed channel strategies and account retention programs. Increased sales from $500,000 to $34M from 1995 to 2000.

Hopkins, Minnesota, US

Responsible for developing and implementing the Digi Value-Added Reseller (VAR) program. Consulted with clients to help drive adoption of new technology. Supported sales growth from $2M to $4M in 18 months.

Mba, Business Administration And Management, General

Business Administration, Business Administration, Marketing