Jono Smith Email and Phone Number
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I have helped some of your favorite brands, causes, and social enterprises fulfill their missions through smart brand marketing.My passion for technology and social change started when I was 12, and was hired by the first major commercial online service (later acquired by AOL). In college, this passion was cemented when I created my first fundraising campaign for the Rape Treatment Center at Santa Monica-UCLA Medical Center. Ever since, I've been working to bring good marketing practices to corporations, social enterprises, nonprofits, and foundations. At Event 360, Network for Good and Ellucian, I created new business lines, diversified revenue, built high-performing marketing and business development teams, and opened new markets in the UK & Middle East. As the 49th employee at Campus Pipeline, I was part of a team that helped define the way colleges and universities now use the web.A little earlier on, I moved from Chicago to DC to work on the communications team in the West Wing of the Clinton White House. There, I had the privilege of traveling around the country as a member of the President & First Lady's Advance team. Prior to this, I graduated from Loyola Marymount University, and studied abroad at the University of Kent. I'm a fourth-generation San Franciscan, and a dual citizen of the U.S. and U.K.I love mission-driven organizations, and two of my favorites in addition to Make-A-Wish are the Chautauqua Institution and The Jimmy Fund at Dana-Farber Cancer Institute.Why Chautauqua? The Chautauqua Institution is a nonprofit dedicated to the exploration of the best in human values and enrichment through a nine-week summer program that explores important social and political issues, and promotes excellence and creativity in the arts.Why Dana-Farber? The scientists at Dana-Farber Cancer Institute are at the forefront of the battle against cancer and AIDS.
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Senior Director, Communications And DigitalMake-A-Wish AmericaPhoenix, Az, Us -
Senior Director, Communications & DigitalMake-A-Wish America Aug 2021 - PresentPhoenix, Arizona, UsLead brand communication strategist responsible for a comprehensive strategy for how brand communications yield fundraising results. Highly visible role overseeing the organization’s real-time issues management and crisis communications efforts to protect and build brand reputation.
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Director Of Digital & Brand CommunicationsMake-A-Wish America Sep 2014 - Aug 2021Phoenix, Arizona, Us
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Vp Of MarketingEvent 360 2009 - 2013Chicago, Il, UsEvent 360 partners with corporations and nonprofits to develop campaigns and events that have raised over a billion dollars for charity. Founded in 2002, Event 360's clients include the AIDS Healthcare Foundation, Dana-Farber Cancer Institute, Make-A-Wish Foundation, National Wildlife Federation, NBC News, PetSmart Charities, Share Our Strength, and Susan G. Komen for the Cure.Recruited to reposition and diversify revenue for an underperforming cause marketing and fundraising agency with 130 full-time employees. Reported to the CEO and served as a member of the senior team. Restructured, re-built and ran a marketing and business development team of five direct reports, including a marketing manager, partnership manager, and three outside sales representatives. Identified new segments, buyer personas, pricing, positioning and messaging.• Delivered a sales pipeline that increased Event 360’s revenue diversification from 10% to 22%, and grew revenue from $1.03 million in 2009 to $3.98 million in 2012.• Delivered a 140% increase in new business leads and a 78% increase in sales opportunities with a win rate of 57% (2012 versus 2011), and a 67% net promoter score.• Key client acquisitions included: American Cancer Society, Make-A-Wish, National MS Society, ALSAC/St. Jude Children's Research Hospital, Special Olympics, The Jimmy Fund at Dana-Farber Cancer Institute, Boys & Girls Clubs of America, Share our Strength, and Opportunity International.• Introduced Event 360 to a new market segment that within one year led to a $500,000 engagement with the President and senior team of NBC News—consulting on their cause branding strategy for the consumer health and wellness market. -
Vp Of MarketingNetwork For Good 2007 - 2009Washington, Dc, UsNetwork for Good powers more digital giving than any other platform. Since 2001, we’ve processed over $1 billion for over 100,000 nonprofits.Developed and executed the go-to-market strategy and sales plan for a leading provider of SaaS online fundraising and cause marketing software. Reported to the chief strategy and operating officer, and managed a team of eight, including a marketing specialist, marketing writer, account manager and five inside sales representatives.• In just two years, more than doubled customer acquisition leading to an increase in annual transaction revenue from $53 million in 2007 to $112 million in 2009.• Grew the lead generation program from an average of 5 to 50 leads per day through the development and execution of multi-channel campaigns. -
Director Of MarketingEllucian May 1999 - Feb 2007Reston, Va, UsEllucian (formerly d.b.a. SunGard Higher Education, SCT & Campus Pipeline) serves colleges, universities and foundations in 40 countries worldwide. Through its Open Digital Campus strategy, Ellucian collaborates with the higher education community and provides software and services to help institutions find better ways to teach, learn, manage and connect.Joined the business as start-up and promoted to manage the international field marketing program for what is now a $650 million software and services provider to over 2,400 higher education institutions in 40 countries. Reported to the SVP of International and managed a team of three marketing specialists. Spent two years living and working in the London office. • Generated qualified leads that drove a 200% increase in marketing’s contribution to sales revenue from 2002 to 2006 through the development and execution of regional marketing plans in the U.K., Netherlands, Kuwait, Lebanon, and United Arab Emirates.• Created the company’s inaugural Middle East user and partner conference (250-500 attendees, ongoing), including managing the branding and messaging, and sourcing session content, speakers and case studies. -
Special Assistant For CommunicationsThe White House 1997 - 1999Washington, District Of Columbia, UsProvided project management for the delivery of the President’s overall communications strategy. Planned and implemented Presidential events to meet communications objectives. Responded to media queries, and pitched story ideas to the press. Wrote briefings and talking points for President Clinton, First Lady Hillary Clinton, and senior spokespersons. Conducted in-depth political research for the 1998 and 1999 State of the Union Addresses. Reported to Ann Lewis and Sidney Blumenthal. -
Director Of EducationSigma Chi Foundation 1994 - 1997Evanston, Il, UsSigma Chi's mission is to develop values-based leaders committed to the betterment of character, campus and community.
Jono Smith Skills
Jono Smith Education Details
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Loyola Marymount UniversityEnglish -
Stanford UniversityNonprofit Management Institute
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Harvard Business SchoolStrategic Marketing Management
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University Of KentBritish Literature
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The A.C.T. ConservatorySummer Training Congress
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St. Ignatius College Preparatory
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Stuart Hall
Frequently Asked Questions about Jono Smith
What company does Jono Smith work for?
Jono Smith works for Make-A-Wish America
What is Jono Smith's role at the current company?
Jono Smith's current role is Senior Director, Communications and Digital.
What is Jono Smith's email address?
Jono Smith's email address is jo****@****ail.com
What is Jono Smith's direct phone number?
Jono Smith's direct phone number is +177324*****
What schools did Jono Smith attend?
Jono Smith attended Loyola Marymount University, Stanford University, Harvard Business School, University Of Kent, The A.c.t. Conservatory, St. Ignatius College Preparatory, Stuart Hall.
What are some of Jono Smith's interests?
Jono Smith has interest in Human Rights, Animal Welfare, Children, Health.
What skills is Jono Smith known for?
Jono Smith has skills like Fundraising, Strategy, Marketing, Strategic Communications, Marketing Strategy, Non Profits, Leadership, Nonprofits, Social Media, Strategic Partnerships, Philanthropy, Salesforce.com.
Who are Jono Smith's colleagues?
Jono Smith's colleagues are Jennifer Farmer, Kenneth William, Alec Berggren, Ma, Pmp, Clssbb, Anne Thompson, Elena Smith, Shane Fitts, Chrissy Matthews.
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