Jono Smith Email & Phone Number

Phoenix, Az, Us

Phoenix, Arizona, Us

Lead brand communication strategist responsible for a comprehensive strategy for how brand communications yield fundraising results. Highly visible role overseeing the organization’s real-time issues management and crisis communications efforts to protect and build brand reputation.

Phoenix, Arizona, Us

Chicago, Il, Us

Event 360 partners with corporations and nonprofits to develop campaigns and events that have raised over a billion dollars for charity. Founded in 2002, Event 360's clients include the AIDS Healthcare Foundation, Dana-Farber Cancer Institute, Make-A-Wish Foundation, National Wildlife Federation, NBC News, PetSmart Charities, Share Our Strength, and Susan G. Komen for the Cure.Recruited to reposition and diversify revenue for an underperforming cause marketing and fundraising agency with 130 full-time employees. Reported to the CEO and served as a member of the senior team. Restructured, re-built and ran a marketing and business development team of five direct reports, including a marketing manager, partnership manager, and three outside sales representatives. Identified new segments, buyer personas, pricing, positioning and messaging.• Delivered a sales pipeline that increased Event 360’s revenue diversification from 10% to 22%, and grew revenue from $1.03 million in 2009 to $3.98 million in 2012.• Delivered a 140% increase in new business leads and a 78% increase in sales opportunities with a win rate of 57% (2012 versus 2011), and a 67% net promoter score.• Key client acquisitions included: American Cancer Society, Make-A-Wish, National MS Society, ALSAC/St. Jude Children's Research Hospital, Special Olympics, The Jimmy Fund at Dana-Farber Cancer Institute, Boys & Girls Clubs of America, Share our Strength, and Opportunity International.• Introduced Event 360 to a new market segment that within one year led to a $500,000 engagement with the President and senior team of NBC News—consulting on their cause branding strategy for the consumer health and wellness market.

Washington, Dc, Us

Network for Good powers more digital giving than any other platform. Since 2001, we’ve processed over $1 billion for over 100,000 nonprofits.Developed and executed the go-to-market strategy and sales plan for a leading provider of SaaS online fundraising and cause marketing software. Reported to the chief strategy and operating officer, and managed a team of eight, including a marketing specialist, marketing writer, account manager and five inside sales representatives.• In just two years, more than doubled customer acquisition leading to an increase in annual transaction revenue from $53 million in 2007 to $112 million in 2009.• Grew the lead generation program from an average of 5 to 50 leads per day through the development and execution of multi-channel campaigns.

Reston, Va, Us

Ellucian (formerly d.b.a. SunGard Higher Education, SCT & Campus Pipeline) serves colleges, universities and foundations in 40 countries worldwide. Through its Open Digital Campus strategy, Ellucian collaborates with the higher education community and provides software and services to help institutions find better ways to teach, learn, manage and connect.Joined the business as start-up and promoted to manage the international field marketing program for what is now a $650 million software and services provider to over 2,400 higher education institutions in 40 countries. Reported to the SVP of International and managed a team of three marketing specialists. Spent two years living and working in the London office. • Generated qualified leads that drove a 200% increase in marketing’s contribution to sales revenue from 2002 to 2006 through the development and execution of regional marketing plans in the U.K., Netherlands, Kuwait, Lebanon, and United Arab Emirates.• Created the company’s inaugural Middle East user and partner conference (250-500 attendees, ongoing), including managing the branding and messaging, and sourcing session content, speakers and case studies.

Washington, District Of Columbia, Us

Provided project management for the delivery of the President’s overall communications strategy. Planned and implemented Presidential events to meet communications objectives. Responded to media queries, and pitched story ideas to the press. Wrote briefings and talking points for President Clinton, First Lady Hillary Clinton, and senior spokespersons. Conducted in-depth political research for the 1998 and 1999 State of the Union Addresses. Reported to Ann Lewis and Sidney Blumenthal.

Evanston, Il, Us

Sigma Chi's mission is to develop values-based leaders committed to the betterment of character, campus and community.

Bachelor'S Degree, English

Nonprofit Management Institute

Certificate, Strategic Marketing Management

Semester Abroad, British Literature

Summer Training Congress

Education record

Education record