Key Projects:Rosella Place Rouse Hill: 357 unitsFuture Project Rouse Hill: 900 units Future Project Leppington: 10,000 units

Key ProjectsPoly Horizon Epping: 501 units Poly Tilia Lindfield: 67 units Poly Centre Sydney CBD: 27 levels of mixed use commercialPoly Bankstown: 511 units mixed use retail/residentialPoly Rouse Hill: 225 townhouse unitsPoly Kogarah: 113 units• Responsible for full end to end sales and marketing activities across the company's existing pipeline of residential projects ranging from single tower boutique developments to proposed masterplan developments that… Show more Key ProjectsPoly Horizon Epping: 501 units Poly Tilia Lindfield: 67 units Poly Centre Sydney CBD: 27 levels of mixed use commercialPoly Bankstown: 511 units mixed use retail/residentialPoly Rouse Hill: 225 townhouse unitsPoly Kogarah: 113 units• Responsible for full end to end sales and marketing activities across the company's existing pipeline of residential projects ranging from single tower boutique developments to proposed masterplan developments that integrate retail, commercial and other components within the final project proposal and delivery.• Areas of responsibility include all already highlighted in previous roles and range from commencement and implementation of initial strategy to bring the product to market through to settlement. Heavily involved with consultant and stakeholder management, both internal and external, in order to achieve desired outcomes. • Introduction of the digitisation and integration of other electronic methods of sale and marketing activity in order to drive additional results and efficiencies across the business to meet the changing regulatory environments.• Assisting the acquisitions team in order to accurately gauge and forecast projected gross realisation across new projects in order to ensure sufficient profitability over the forecasted project lifecycle Show less

Key ProjectsNewLife Darling Harbour: 211 units NewLife Bondi Junction: 62 unitsNewLife Pyrmont: 15 townhouses Taking on the responsibility of ensuring the fulfilment and successful completion of marketing campaigns for mixed use real estate projects with a residential focus. Reporting directly to the General Manager with 5 direct reports in order to achieve success within the property space. • Maintain competitive analysis and client segment understanding to… Show more Key ProjectsNewLife Darling Harbour: 211 units NewLife Bondi Junction: 62 unitsNewLife Pyrmont: 15 townhouses Taking on the responsibility of ensuring the fulfilment and successful completion of marketing campaigns for mixed use real estate projects with a residential focus. Reporting directly to the General Manager with 5 direct reports in order to achieve success within the property space. • Maintain competitive analysis and client segment understanding to formulate and execute product positioning, messaging, sales enablement and market strategy • Management of both inhouse and third party sales agents to achieve sales KPIs along with sales event execution and continual development of training in line with corporate guidelines • Define and execute overall market strategy and brand development along with revision of project focused business plans by way of utilizing local competitive, client and market insights in order to form a coherent business model• Management of department level budgets with review and reallocation of resources in order to achieve value management led outcomes that either met or exceeded requirements• Directly oversee the tendering, development and deployment of marketing collaterals over all mediums, either targeted or passive, print or digital on a national and as required, international, basis• Supervision of the company’s corporate branding and communications outcomes in order to grow the firm’s media presence in order to grow the company’s market share and to position the company as the leader in its field Show less

Reporting to the Marketing Director with chief responsibility for the overall execution and delivery of the marketing strategy and final product. Provision of strong support to the sales team and ensure that all marketing collateral is presented in line with development vision and strategy.Key ProjectsOmnia Potts Point: 134 unitsGreenland Centre: 479 unitsLucent North Sydney: 211 unitsnbh @ Lachlan’s Line: 900 units masterplanned mixed usePark Sydney Erskineville:… Show more Reporting to the Marketing Director with chief responsibility for the overall execution and delivery of the marketing strategy and final product. Provision of strong support to the sales team and ensure that all marketing collateral is presented in line with development vision and strategy.Key ProjectsOmnia Potts Point: 134 unitsGreenland Centre: 479 unitsLucent North Sydney: 211 unitsnbh @ Lachlan’s Line: 900 units masterplanned mixed usePark Sydney Erskineville: 1,534 units masterplanned mixed use• Design, formulation and implementation of marketing strategy to ensure KPI’s are achieved within the desired timelines and budget with necessary stakeholder management • Obtaining and preparation of tenders for contractors from creative agencies, public relations agencies, legal sales support and other varied vendors• Liaison and management of various contractors from tender to completion in order to fulfill the marketing strategy plan and product development cycle• Development and production of all marketing collateral ranging from creative concepts to legal contracts, delivery of display suites and associated project hoarding. Further deliverables and rollouts include effective media campaigns for public relations, advertising and sales purposes• Conducting market analysis through research and sales statistics to design effective channel distribution and product targeted to identified demographics and buyer analysis • Successful coordination and execution of marketing events and promotions to be in line with assigned demographic and brand guidelines across multiple channels including online, offline and social • Coordination of marketing team and sales team across all sales related activities • Project management of end to end sales and marketing campaign across all facets along with working with project teams to negotiate a staged and timely release of product to the market for best results. Show less

Fulfilled the position of Marketing Manager participating in liaisons with property developers as a project marketing consultant in order to facilitate sales at both individual and institutional levels.• Brokerage of residential and commercial real estate assets to both individual and institutional investors• Created all relevant marketing material and sales agreements enabling ease of transaction for international sales throughout various countries with differing regulatory… Show more Fulfilled the position of Marketing Manager participating in liaisons with property developers as a project marketing consultant in order to facilitate sales at both individual and institutional levels.• Brokerage of residential and commercial real estate assets to both individual and institutional investors• Created all relevant marketing material and sales agreements enabling ease of transaction for international sales throughout various countries with differing regulatory framework.• Worked on various real estate asset classes from sales of individual residential units to the brokerage of REITs alongside the asset management department to achieve IPO on the Singapore Stock Exchange Show less

During my time completing my national service in the Army branch of the Singapore Armed Forces, I managed to complete up to Advanced Leadership courses conducted at the School of Infantry Specialists before being posted to my final posting as a rifle company sergeant at the 2nd Battalion Singapore Infantry Regiment. In camp and out of field exercise, I was fortunate enough to be posted to the commanding officer of the battalion's office to serve as his assistant on a variety of administrative… Show more During my time completing my national service in the Army branch of the Singapore Armed Forces, I managed to complete up to Advanced Leadership courses conducted at the School of Infantry Specialists before being posted to my final posting as a rifle company sergeant at the 2nd Battalion Singapore Infantry Regiment. In camp and out of field exercise, I was fortunate enough to be posted to the commanding officer of the battalion's office to serve as his assistant on a variety of administrative and organisational matters. Show less