Exonome is a SAAS platform designed to scale the creation of niche and micro-marketplaces, operating on a pay-for-performance model. Our innovative platform empowers market owners to effortlessly create private or public marketplaces tailored for SMBs, organizations, and communities. With Exonome, market operators can precisely target user segments, locations, shared interests, or any criteria they choose. Our comprehensive features enable seamless discovery, booking, purchasing of services and products, e-commerce payments, subscriptions, payouts, and communication (SMS, voice, and video) between customers, sellers, and marketplace owners.

● Digital Web & Ecommerce Product Consultant | Logitech (May 2021 - Dec 2022) via Initialyze, Inc.● Head of Product, Ecommerce Growth | Toysrus.pl (March 2020 - March 2021)● Technical Advisor | Storr.co (January 2017 - present)

Tennis Machine Rentals is the first and only tennis ball machine rental marketplace. We provide the general public with access to portable ball machines, enabling this unique aspect of tennis to become as universal as the sport itself.TMR is a unique online service, which I designed, architected, and personally developed as a scalable ecommerce/marketplace platform. The platform was used to enable an even larger marketplace launched in March 2020, www.ballmachinerentals.com, focused on ALL other types of ball machines.

Managed team of product managers and analysts supporting features and enhancements of desktop and mobile versions of www.salesforce.com including third party martech providers. Collaborated with business stakeholders to co-ideate business solutions to solve new marketing challenges while maintaining stability of digital marketing platforms in order to achieve forecasted business goals. Managed cross functional IT teams ensuring proper scoping, resourcing and completion of strategic projects.Key Accomplishments• Successfully promoted the flow of $1B plus in lead pipeline for North America region• Ensured successful operations of Dreamforce 2018 and 2019 on digital channels• Retained and managed careers for a team of 15+ exceptional product managers

Implemented digital best practices including user-centered design, responsive web, data & analytics, personalization, VOC, and content marketing and management. Delivered BE’s customer centric transformation initiatives for online, mobile and retail channels including eCommerce, OMS, POS, and CRM replatform efforts. Key Accomplishments• Achieved $32M in sales resulting in +4% YOY growth as owner of online website and eCommerce P&L• Delivered redesign of www.bareminerals.com checkout flow resulting in +15% lift in conversion• Owned and managed 3-year Integrated Customer Experience (aka ICE) product roadmap and strategy

Administered digital marketing and technology consultation for LSI’s Online Marketing Leadership team. Implemented partner alliance programs with CX and eCommerce platforms including Sitecore, AEM, SDL, Crownpeak, Hybris, IBM and Insite. Key Accomplishments• Delivered content strategy, SEO, SEM, and responsive web initiatives on-time and within target margins• Increased agency revenue funnel by 10% (~$4M) through incremental opportunities identified with partner alliances

• Provided thought leadership & budget considerations around digital business transformation, digital marketing, and CMS/ECommerce/CRM platform initiatives to prospective customers• Worked with multi-disciplinary (strategy, creative, technology) teams to deliver proposals, RFP responses, and innovative digital products, services, and marketing campaigns

• Served as a proxy product owner on behalf of client in the redesign and development of www.audiusa.com, leveraging Agile and continuous delivery model• Managed team of 2 product managers focused on Audiusa’s digital retail experience

Partnered with c-level and senior management decision makers during all phases of engagement. Managed contract negotiations, agency P&L, and operations. Provided digital marketing consultation for SMB and enterprise customers.Key Accomplishments• Delivered successful web development/design, and digital marketing efforts for Microsoft, Stanford, and Intuit on-time and within budget• Increased agency revenue by 300% in year two

• Worked collaboratively with Microsoft product teams to influence the design of online UX for upcoming cloud based services• Collaborated with members of Razorfish disciplines to ideate and develop new online products and services, including innovative business models for clients

Designed scalable and high performance digital marketing, ecommerce, and ebusiness solutions for Visa, Ancestry.com, Microsoft, and Saturn.

On-boarded customers onto GCC's Business Service Network - a pioneer in connecting a directory of hosted webservices and APIs over an on-demand enterprise service bus (ESB) through the public internet

Architected and developed scalable and high performance digital marketing, ecommerce solutions, web applications, and software for Visa, HP, and Samsung.

Managed engineering team delivering digital marketing, ecommerce, and ebusiness solutions for retailers, enterprises, and start-ups

Managed cross functional web delivery teams providing custom digital marketing and ecommerce solutions for retailers, enterprises, and start-ups