Jonathan Pape Email & Phone Number

Bremerton, Washington, Us

Volum.me is digital marketing agency focused on paid media advertising, lead generation, SEO, and advanced marketing data analytics.

South San Francisco, California, Us

Albuquerque, Nm, Us

As the Director of Digital Marketing at Sandia Laboratory Federal Credit Union, I spearheaded comprehensive digital marketing initiatives aimed at bolstering member growth and enhancing loan acquisition across the New Mexico and California markets. My role involved a strategic fusion of creativity, analytics, and leadership, driving the organization's digital presence to new heights.Key Contributions and Achievements:Revitalized Paid Media Campaigns: Implemented a transformative restructuring of our paid search campaigns, resulting in an unprecedented 300% increase in efficiency. This overhaul not only optimized our budget allocation but also significantly enhanced our campaign's impact and reach.Innovative Programmatic Advertising: Pioneered the introduction of programmatic ad campaigns leveraging cutting-edge Claritas psychographic targeting. This initiative enabled us to connect with potential members by identifying and engaging those with similar interests and affinities, leading to more personalized and effective marketing efforts.Data-Driven Decision Making: Established a robust framework for the collection, analysis, and presentation of web behavior and paid media engagement data. My ability to translate complex datasets into actionable insights empowered senior leadership to make informed strategic decisions.Strategic Planning and Forecasting: Played a pivotal role in developing comprehensive loan acquisition and member growth projections for 2023 and 2024. These forward-looking insights were instrumental in guiding the organization's prioritization, budget reallocation, and optimization of paid media campaigns, ensuring alignment with our long-term growth objectives.

Mountain View, Ca, Us

As the Global Paid Media Manager at Google, a role nestled at the intersection of innovation and market leadership, I spearheaded a comprehensive paid media strategy that spanned continents and languages. My stewardship of an average quarterly budget of $1.5MM was not merely about allocation but about orchestrating a symphony of campaigns, content, and collaborations that resonated across NA, LATAM, EMEA, and APAC. My approach was holistic, overseeing the intricate dance of lead collection and data integration that spanned from ad platforms to CRM and email automation systems, ensuring a seamless narrative of our brand's journey across digital touchpoints.My tenure was marked by a relentless pursuit of excellence and efficiency, managing a diverse ensemble of digital, paid social, and creative agencies across NA and EMEA. This role was a testament to my ability to not only ensure the timely launch of campaigns but to imbue them with the strategic foresight needed to meet our ambitious goals. The campaigns I led were not just seen; they were felt, driving engagement and forging connections in a digital landscape that is too often fleeting.The introduction of the 6Sense account-based marketing (ABM) program under my leadership was a game-changer, leveraging sales insights and strategic account objectives to pinpoint our efforts with surgical precision. This initiative was a reflection of my belief in the power of data-driven decision-making, anchored in the rich soil of first-party data and sales feedback.My efforts culminated in tangible triumphs - a nearly 500% increase in LinkedIn leads within the same budget by refining lead gen and event campaigns, and a 200% boost in Google Ads performance through strategic language expansion, budget reallocation, and an unwavering focus on enhancing the customer experience. These achievements are not just numbers; they are a narrative of growth, innovation, and the relentless pursuit of excellence that defines my career.

Mountain View, California, Us

Hillsboro, Oregon, Us

In my tenure as the Senior Digital Marketing Strategist at First Tech Federal Credit Union, I was at the helm of an ambitious expansion of the paid media program, scaling it by twentyfold to an annual budget exceeding $6MM. This journey was not just about scaling; it was about meticulously crafting campaigns that resonated deeply with our audience, in collaboration with product and marketing managers and our esteemed agency of record. My leadership extended to managing our relationship with the digital marketing agency, ensuring that our paid search, display advertising, and programmatic campaigns were not only aligned with our brand values but also set new benchmarks in engagement and conversion.I championed a cross-functional team that became the backbone of our marketing efforts, enhancing data collection policies and fostering an environment where marketing system integration was not just a goal but a reality. This team was instrumental in standardizing advertising tracking, detecting anomalies, and supporting the development of marketing data dashboards that provided unprecedented insights into our campaigns' performance.My strategic vision also extended to B2B marketing, where I spearheaded initiatives targeting HR teams to cultivate relationships with strategic accounts. This was not just about expanding our reach but about building meaningful partnerships that would stand the test of time.My tenure at First Tech Federal Credit Union was marked by a series of strategic initiatives that not only propelled the organization forward but also set new industry standards for what is possible in digital marketing within the financial sector.

Sunnyvale, Ca, Us

As a Senior Creative Strategist at Yahoo, I was at the forefront of devising and implementing optimization plans and strategies that significantly enhanced ad performance and spending efficiency for high-profile clients. My role entailed deep collaboration with advertisers across Canada, including industry giants like Best Buy, Sears, and CapitalOne, to bolster their marketing campaigns and drive unparalleled engagement.I was instrumental in elevating the account management process, providing strategic guidance to account executives and managers on leveraging Yahoo's advertising platform enhancements, including new ad formats and advanced targeting features. This not only solidified Yahoo's competitive edge but also fostered stronger client relationships and opened new avenues for revenue growth.My leadership in performance optimization was recognized as I led my team to achieve, on average, 350% above target goals. This achievement wasn't just a personal milestone but a testament to the innovative strategies and collaborative efforts that defined my approach to digital marketing at Yahoo.

Scottsdale, Az, Us

Responsible for paid media management for a variety of clients in a number of different verticals. Primarily focused on Search Engine Marketing (SEM) and some Social advertising. Responsible for an average monthly spend of over $1.5 MM. Top clients were B2C lead gen and B2C retail.

Grand Rapids, Mi, Us

Taught senior capstone class in marketing. Class covered all aspects of marketing including traditional & digital, B2C & B2B, and the marketing department role within a large organization. Students were required to create a marketing plan and research local organizations.

Rockford, Mi, Us

Managed SEM, affiliate, CSE, and banner programs for the ecommerce retail group. Managed the Amazon store and was responsible for leading feed development and streamlining internal Amazon customer service. Worked with brands such as Merrell, Hush Puppies, Wolverine, Chaco, and Cat Footwear to create social marketing campaigns, Facebook applications, and manage Facebook advertising.

Grand Rapids, Michigan, Us

Working with Meijer's to improve their SEM & SEO for their eCommerce retail organization. Built a infrastructure that integrated product feeds, comparison shopping engines, affiliate marketing, and automated SEM ads. Eventually managed all search for the entire organization (all 200 stores) including inclusion in navigation systems and listings in top SEO local databases.

Mcit, Master Of Computer And Information Technology

Mba, International Business And Marketing

Bs, Ecommerce