Jon Powell Email & Phone Number

Jacksonville Beach, Fl, Us

San Diego, California, Us

Fort Lauderdale, Fl, Us

Optimizing the entire digital cold-traffic buying experience for digital-only and physical products, resulting in achievements like: *Adding an estimated $21.6 Million in gross margin impact (annualized) from original ideas and direction*Launching 161 statistically significant A/B tests in 12 months*A revenue-focused test win rate of roughly 1 out of every 2 statistically significant tests (.599) launched on high-spending cold traffic funnels (industry avg is .120 / 1 out of 8 stat. sig tests)*Inventing an entirely new physical product page template (not the standard PDP) for successfully scaling its phase-2 physical product launches in cold traffic (the Straightaway by golf legend David Leadbetter and the SF1 anti-slice driver by Tiger Woods' Former Coach Hank Haney)*Used experimentation library to prevent the failure of multiple major digital product launches, including the company's first serious appeal to female golfers from Golf Digest's #1 Female Golf Coach of 2024.*Created a research-driven minimally viable VSL template (Video Sales Letter) for rapid digital product launches.*Successful integration and execution of test ideas from cross-team collaboration.Includes what’s known as CRO (Conversion Rate Optimization) as well as VSL (Video Sales Letter) optimization on Digital and Physical Product pages.

Houston, Texas, Us

Optimizing the digital experience (stand-alone product funnels, ads, campaign pages, video sales letters) resulting in achievements like: *Adding an estimated $131.9 Million in gross margin impact (annualized) from original ideas and direction*Launching 226 statistically significant A/B tests in the first 12 months (641 tests in 32 months)*Test win rate of 1 out of every 3 statistically significant tests (.342) launched on already-tuned, high-performing funnels (industry avg is .120 / 1 out of 8 stat. sig tests)*Improving the company’s flagship product funnel lead rate 30%, product conversion rate over 100%, year over year, with DOUBLE the incoming traffic in the first year (double traffic usually means lower conversion rates… so 800K visits / mo to 1.6MM visits / mo)*Successfully doubled the flagship funnel purchase conversion rate in one year while the media team tripled ad spend (POST iOS 14 Ad traffic transparency era)*Successful integration and execution of test ideas from cross-team collaboration, also resulting in an additional $6MM in expected gross profit annually.Includes what’s known as CRO (Conversion Rate Optimization) as well as other testing (Sales, SMS, etc)

Brentwood, Tennessee, Us

Serving as the organization’s first expert in-residence, focusing purely on experimentation and offer response optimization using proven heuristics and the latest in digitally applied cognitive psychology: *Multiple on-demand webinars and content based on the latest conversion rate optimization research available*Multiple 1-1 website and design audits applying the latest in conversion rate optimization research and cognitive psychology

San Diego, Ca, Us

Optimized the digital experience (website, email, landing pages), resulting in achievements like:1. Homepage: 93% increase in contact sales leads, 443% increase in time on page, 212% increase in time on site.2. Contact Sales Page Testing: 84% increase in leads while ADDING more form required fields3. Solutions Page Testing: 100% increase in leads4. Pricing Page Testing: 118% increase in leads5. eBook Landing Page Testing: 59% increase in leadsIn addition to web page testing and optimization, launched multiple 10+ step email nurture campaigns as well as individual email campaign testing for clients.

Plano, Tx, Us

In-depth analysis of 1,500+ not-for-profit A/B experiments resulting in achievements like:• Created 6 end-to-end courses from scratch, all which currently retail at $300 per student at NextAfter• Pioneered the first-ever in-person workshop for NextAfter, as well as the Fundraising Optimization Professional Certification, and created all the accompanying materials for such certifications from scratch based on research (actual results)• Created 5 brand-new research-driven guides/heuristics so that everyday practitioners to be able to apply the power of the research in their everyday work• Created an in-depth, original Facebook Ad benchmark analysis and direction tool for advanced practitioners• Created, and delivered, the highest ever registered content webinar for NextAfter, as well as many others• Delivered highly niche meta-analyses on not-for-profit membership messaging and gift arraysIn addition, I achieved statistically significant increases in donations for one of the largest providers of private & free websites for those going through health journeys, including:• A 78.4% relative increase in donations from emails• A 39.3% relative increase in donations from their tribute widget• A 68% relative increase in donations from mobile devices from their donation pageResponsibilities:• Conducting large-scale meta-analysis of the entire NextAfter 1,500+ not-for-profit experiments database and turning that research into actionable insights that can be used by everyday practitioners• Sharing the latest, most interesting findings on-stage at large-scale events (and on-screen with webinars)• Conducting first-hand, real-time experiments myself with large, top percentile (donation revenue generating) not-for-profits to further test meta discoveries as well as uncover new findings

Ottawa, Il, Us

Lead digital marketing strategy and activities for the B+B SmartWorx division of Advantech, including content marketing, editorial, paid media management, SEO, e-commerce and social. Achievements include:E-COMMERCE EXPERIENCE OPTIMIZATION: (bb-elec)Cart: • 27.03% increase in cart conversion • 62.70% increase in cart AOV • 98.55% increase in total cart revenue • 106.68% increase in revenue per arrivalProduct Pages: • 46% increase in order rate • 97% increase in revenue per visit • 35% increase in AOVPaid Media: • 39.77% increase in clicks • 14.30% decrease in cost, 39% decrease in CPC • 35.13% decrease in bounce rate, 95% increase in pages per session • 497.46% increase in ecomm conv rate • 771.43% increase in transactions • 10x Return on Ad Spend • 1020% increase in revenueLEAD GEN OPTIMIZATION: (bb-smartcellular) • Consolidated multiple standalone sites into one without losing SEO value • Created an entire optimized site from scratch for the wireless division in only 3 months

Jacksonville, Florida, Us

Responsible for:• Conducting large-scale, executive level meta-analysis of the entire MECLABS database• Crafting presentations on behalf of Director and VP-level executives in fortune 100 companies• Leading internal R&D initiatives for radically improving the MECLABS customer experience• Sharing the latest, most interesting findings on-stage at large-scale marketing events

Jacksonville, Florida, Us

Responsible for overseeing and leading a team of Research Managers in the areas of Research Partnership objective strategy and execution.Significant Team Achievements:Client: Service provider of technologically advanced back pain and migraine solutions• Increased B2C overall search traffic lead conversion rate by 330.6% (migraine)• Increased B2C overall search traffic lead conversion rate by 38.3% (back pain)• Significantly decreased PPC cost for non-converting campaigns• Significantly Increased PPC click-through for converting campaignsClient: Online provider of distance-based higher education for veterans and their families• Increased B2C main site applications by 671.8% • Increased B2C degree browsing lead conversions by 129.1%• Increased B2C homepage lead conversions by 19.7%Client: Online Ecommerce site for popular American-made swimwear catalog company• Increased margin per unique visitor by 1.56%• Decreased returns per unique visitor by 3%• Identified key problems that created a significant decrease in mobile site order volume

Jacksonville, Florida, Us

Responsible for leading a team of internet analysts, designers and developers to achieve substantial lifts in key performance metrics for both small and enterprise sized businesses with a significant internet presence. Significant achievements include:Client: One of the world's leading event registration and management service providers• Increased B2B lead conversions by 648% for all search engine based traffic• Increased B2B lead conversions by 140% for one of their central online channels of trafficClient: One of the largest U.S, based online precious metals e-commerce retailers• Added $71,303 in monthly profit by increasing internal traffic AOV by 62.34%• Added $7,186 in monthly profit by recovering 16.83% of abandoned carts • Added $45,710 in monthly profit by increasing product sales by 4.51% Client: The largest tax preparer in the industry based on annual revenues for their category• Increased office appointments by 335% in their main channel of traffic• Increased office appointments by 577% in their paid search channel• Increased online sales by 84% for one of their signature online productsClient: A niche, internet-only fashion boutique for busy female executives• Created customer analysis and site experience strategy • Created blueprint wireframes for the entire site• Managed an outside firm for the entire graphical design and development process

Jacksonville, Florida, Us

Responsible for enabling Dr. Flint McGlaughlin to operate as efficiently and effectively as possible with the C-Suite given the value of his talents and time.Additional responsibilities include absorbing from, and contributing to some capacity, each and every of his phone calls, meetings, presentations, articles and strategy sessions.Visit Flint's Profile: www.linkedin.com/pub/flint-mcglaughlin/51/582/62

Jacksonville Beach, Fl, Us

Responsible for the initial conception, execution and day-to-day management of the student marketing program to help top industry brands engage emerging massage professionals as well as the addition of a sustainable revenue stream for the magazine. In addition to pioneering that program, I managed advertising space for massage schools and ancillary space for all massage industry businesses. Significant achievements include:• Managed over 120 active accounts on a monthly basis• Increased annual magazine revenue by $90,000 (from the student program)• Increased massage school targeted ad space page profit by 47%

Responsible for the execution of essential operations required for a homecare based payroll business in the state of Kansas. Significant achievements include:• Created a case-specific accounting system that saved $30,000• Scaled company operations to quickly adapt to a 50% increase in accounts