Jon Burke Email & Phone Number

Denver, CO, US

San Diego, California, US

West Covina, California, US

West Covina, California, US

Leads digital transformation, insights, and analytics for all JFC North American brands including Smashburger, Jollibee, Chowking, and Red Ribbon. Currently working to build a unified NA digital marketing technology stack including CDP, channel orchestration, digital asset management, and digital analytics reporting tools. Leading the expansion of.

Pasadena, California, US

Reported to the CMO and led the implementation of integrated marketing campaigns across all traditional/digital touchpoints, including the brand’s website, mobile app, social media platforms, email, SMS, push notifications, YouTube, Google My Business, and paid advertising channels. Developed and executed the advertising and creative strategy for.

Pasadena, California, US

• Leads Applebee's Marketing/Communications team including the Media, Digital, and Social Marketing departments (responsible for media planning and buying, the Omni-Channel Digital Strategy, Social/Guest Influencer.
• Oversees the stewardship of Applebee’s National Advertising Fund (NAF)
• Marketing leader to digital tech team leading the marketing/guest strategy for modernizing Applebee's guest-facing technology. Includes website redesign, mobile app refresh and ongoing feature enhancements, tabletop.
• Prepares and presents business cases on media strategy and tactics to Applebee’s leadership and key Franchisees.

Pasadena, California, US

• Led Applebee's Annual Marketing/Media Plan
• Led the Applebee's Media, Digital and Social Marketing Team of three direct reports
• Led a Brand Equity Modernization & Turnaround to enable new sustainable business growth.
• Worked extensively with cross-functional partners in IT, Culinary/R&D, Consumer Insights, Finance, Project Management, Logistics, and Operations.
• Collaborated with a 100% Franchise Owned System of Restaurants.

Chicago, Illinois, US

• Lead the marketing efforts for the $2B Baltimore-Washington region and responsible for driving operating profit for the US business. Helped lead the region to a top performer in the system.
• Provided strategic leadership in the development & execution of marketing/business plans that exceeded Expectation. Delivered profitable sales, guest counts and market share for the company and franchise owned.
• Leverages local information related to sales/guest counts, consumer impact, P&L/
• Directs the insights team on local market consumer research projects to help uncover relevant insights needed for the development of relevant marketing plans. Projects included ethnic consumer panels, consumer need.
• Spearheads the planning/alignment, tactical development, execution, evaluation and continuous improvement of all assigned business plans to achieve annual goals.
• Oversees the media agency team’s process for development, execution and evaluation of strategic media and messaging plans.

Lake Forest, CA, US

• Created Del Taco's first digital marketing brand campaign. Worked with the media agency (Palisades Media Group) to identify and optimize advertising efforts. Launched first efforts on Facebook and Twitter. Build a.
• Established digital brand standards and optimized campaigns from program learnings.
• Identified, modeled, and executed all product/consumer testing efforts consistent with the Del Taco brand positioning, as well as consumer, operational, and financial objectives. Built the first ever new product.
• Developed and built brand awareness, positioning, and loyalty through technology-enabled channels: web, e-mail, social networking, etc. Includes brand-wide and local market initiatives and messaging (in partnership.
• Built profitable sales through tender type marketing efforts including gift card programs and credit card partner opportunities, ensuring flawless execution through effective design, communication, and measurement.

Los Angeles, CA, US

• Consulted and advised McDonald’s franchisees with local promotional recommendations to drive restaurant sales, guest counts, and incremental cash flow. Provided strategic direction to other internal departments.
• Utilized proprietary McDonald’s analysis tools to better understand the dynamics of the business and provide strategic recommendations to the local co-ops. Developed a number of McDonald’s system leading programs that.
• Developed and managed creative project including broadcast, POP, print, digital, and packaging from strategic creative conception to completion. Developed strategic communication and creative briefs for all projects.
• Directed and oversaw AEs and AAEs in the areas of merchandising development, restaurant communications, gorilla/event marketing, competitive analysis, meeting preparation, local restaurant marketing, grand opening.

Los Angeles, CA, US

Los Angeles, CA, US

Los Angeles, CA, US

Bs, Business Administration (Marketing)

4A'S Institute Of Advanced Advertising Studies (Iaas)