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INTUITIVE GLOBAL BRAND BUILDER & PROVEN DIGITAL MARKETING LEADERQuick Serve & Casual Dining Restaurants, Advertising Agency, Media, Digital & Social Strategy Applebee's, McDonald’s, Del TacoMarketing/Advertising Educated (Cal Poly) & Practical (McDonald’s) Marketing TrainingExceptionally talented marketer and strategist with global experience and a superb reputation for honesty and integrity. Expertise in advertising (Strategy, Briefs, Creative Development, TV, Digital, Social, SEO, SEM, Print, PR, Direct Mail, CRM, Off-Premise Carside To Go, Delivery, and Catering), cross-functional collaboration & team/people leadership.Leadership of top advertising agency (e.g. Initiative/MAGNA, MRM/McCann, Havas, Grey/WPP, Cohn & Wolfe, Arnold, Doner, Moroch, Golin) relationships, budgets, media & marketing planning, public relations, sponsorships & deal negotiations (high-level sales, deal terms, contract negotiation, closing, and key account management).Executive presence, with strong written and oral communication skills. Ability to influence senior management, internal departments, franchise stakeholders, agency teams, and strategic partners. Successful track record of leading directly, by influence, and by example. The leadership philosophy of communication, problem-solving, optimism, and integrity. Decisive, innovative and versatile. Proven judgment and leadership. Recognized as best-in-class strategic thinker, thought leader, and serial diplomatic change agent with the ability to envision the future, inspire the team & deliver historic business results.Built & nurtured critical relationships with C-Level executives, management teams, franchise and affiliate owners & top advertising creatives / agencies.Abilities: Diplomatic Maverick with Entrepreneurial Spirit, Results, Media Planning, Digital & Social Strategy, Agency Management, Consumer Insights, P&L, Innovation and New Product Innovation.
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Chief Marketing OfficerQdoba Restaurant CorporationDenver, Co, Us -
Vice President Of Marketing, Digital & National MediaQdoba Restaurant Corporation Aug 2023 - PresentSan Diego, California, Us
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Vice President Head Of It & DigitalJollibee Group North America Jun 2023 - Aug 2023West Covina, California, Us -
Vice President Of Digital & Guest Experience- North AmericaJollibee Group North America Aug 2021 - Jun 2023West Covina, California, UsLeads digital transformation, insights, and analytics for all JFC North American brands including Smashburger, Jollibee, Chowking, and Red Ribbon. Currently working to build a unified NA digital marketing technology stack including CDP, channel orchestration, digital asset management, and digital analytics reporting tools. Leading the expansion of eCommerce efforts to drive off-premise sales including the optimization of brand websites and mobile apps. Working in partnership with brand marketing teams to implement more robust paid digital marekting efforts.
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Executive Director, Crm & Digital TransformationApplebee'S Neighborhood Grill + Bar Jan 2019 - Aug 2021Pasadena, California, UsReported to the CMO and led the implementation of integrated marketing campaigns across all traditional/digital touchpoints, including the brand’s website, mobile app, social media platforms, email, SMS, push notifications, YouTube, Google My Business, and paid advertising channels. Developed and executed the advertising and creative strategy for Applebee's digital e-commerce off-premises channels. These efforts drove digital channel growth, with the digital contribution to total systemwide sales increasing from 5% to 27% generating total annual sales growth. -
Executive Director, Media & Digital StrategyApplebee'S Neighborhood Grill + Bar Mar 2018 - Jan 2019Pasadena, California, Us• Leads Applebee's Marketing/Communications team including the Media, Digital, and Social Marketing departments (responsible for media planning and buying, the Omni-Channel Digital Strategy, Social/Guest Influencer Strategy, CRM 1:1 Marketing, E-Mail, SEO, and Applebee's Agencies Partnerships – Creative/Digital Agency Grey, Social Media Agency Society, and Digital Partners including Google and Facebook).• Oversees the stewardship of Applebee’s National Advertising Fund (NAF)• Marketing leader to digital tech team leading the marketing/guest strategy for modernizing Applebee's guest-facing technology. Includes website redesign, mobile app refresh and ongoing feature enhancements, tabletop device evolution, POS system upgrade, CRM platform partners, and building integrations into existing tech platforms (Facebook, Google, connected car, Visa, Uber, etc.)• Prepares and presents business cases on media strategy and tactics to Applebee’s leadership and key Franchisees.
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U.S. Director Of Media & Digital Strategy + InvestmentApplebee'S Neighborhood Grill + Bar May 2016 - Feb 2018Pasadena, California, Us• Led Applebee's Annual Marketing/Media Plan • Led the Applebee's Media, Digital and Social Marketing Team of three direct reports• Led a Brand Equity Modernization & Turnaround to enable new sustainable business growth.• Worked extensively with cross-functional partners in IT, Culinary/R&D, Consumer Insights, Finance, Project Management, Logistics, and Operations.• Collaborated with a 100% Franchise Owned System of Restaurants.
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Marketing ManagerMcdonald'S Jul 2010 - Apr 2016Chicago, Illinois, Us• Lead the marketing efforts for the $2B Baltimore-Washington region and responsible for driving operating profit for the US business. Helped lead the region to a top performer in the system.• Provided strategic leadership in the development & execution of marketing/business plans that exceeded Expectation. Delivered profitable sales, guest counts and market share for the company and franchise owned restaurants. Key customers included the internal McDonald’s leadership team, individual franchisees, advertising agencies, and front-line restaurant staff.• Leverages local information related to sales/guest counts, consumer impact, P&L/• Directs the insights team on local market consumer research projects to help uncover relevant insights needed for the development of relevant marketing plans. Projects included ethnic consumer panels, consumer need states assessment, menu ticket studies on specific product offerings, focus groups and segmentation studies.• Spearheads the planning/alignment, tactical development, execution, evaluation and continuous improvement of all assigned business plans to achieve annual goals.• Oversees the media agency team’s process for development, execution and evaluation of strategic media and messaging plans.• Manages the process for local creative development (TV, radio, outdoor, print, digital, merchandising, etc.) in accordance with creative standards.• Leads the process for development and execution of ethnic (AACM, HCM, ACM) and other key targeted marketing plans in order to reach important customer segments and build results within these business segments.• Provides oversight and consultation on the communication process for restaurant merchandising execution.• Ensures the proper use of the McDonald’s trademarks, logos, producer's licenses, and ensured all advertising materials had the necessary legal and creative approval. -
Digital & Brand Marketing ManagerDel Taco Restaurants Inc. Jun 2008 - Jun 2010Lake Forest, Ca, Us• Created Del Taco's first digital marketing brand campaign. Worked with the media agency (Palisades Media Group) to identify and optimize advertising efforts. Launched first efforts on Facebook and Twitter. Build a following if 100k in a few months.• Established digital brand standards and optimized campaigns from program learnings.•Identified, modeled, and executed all product/consumer testing efforts consistent with the Del Taco brand positioning, as well as consumer, operational, and financial objectives. Built the first ever new product pipeline in the company’s history having tested over forty new product concepts within eight months.•Developed and built brand awareness, positioning, and loyalty through technology-enabled channels: web, e-mail, social networking, etc. Includes brand-wide and local market initiatives and messaging (in partnership with field marketing).•Built profitable sales through tender type marketing efforts including gift card programs and credit card partner opportunities, ensuring flawless execution through effective design, communication, and measurement. -
Account SupervisorDavis Elen Advertising Oct 2006 - Jun 2008Los Angeles, Ca, UsConsulted and advised McDonald’s franchisees with local promotional recommendations to drive restaurant sales, guest counts, and incremental cash flow. Provided strategic direction to other internal departments including the creative, strategic planning, billing/finance, and media teams. •Utilized proprietary McDonald’s analysis tools to better understand the dynamics of the business and provide strategic recommendations to the local co-ops. Developed a number of McDonald’s system leading programs that were later adopted by McDonald’s USA on a National basis. These included the Angus Third Pounder introduction, McCafe beverage introduction, and brand quality messaging campaigns.•Developed and managed creative project including broadcast, POP, print, digital, and packaging from strategic creative conception to completion. Developed strategic communication and creative briefs for all projects undertaken. Worked closely with the internal creative team to ensure that all creative concepts were consistent with both the strategic framework and McDonald’s strict brand guidelines.•Directed and oversaw AEs and AAEs in the areas of merchandising development, restaurant communications, gorilla/event marketing, competitive analysis, meeting preparation, local restaurant marketing, grand opening plans, and client relationships -
Senior Advertising Account ExecutiveDavis Elen Advertising Mar 2004 - Oct 2006Los Angeles, Ca, Us
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Assistant Account ExecutiveDavis Elen Advertising May 2002 - Mar 2004Los Angeles, Ca, Us
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Account CoordinatorDavis Elen Advertising Jun 2000 - May 2002Los Angeles, Ca, Us
Jon Burke Skills
Jon Burke Education Details
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California State Polytechnic University-PomonaBusiness Administration (Marketing) -
Loyola Marymount University4A'S Institute Of Advanced Advertising Studies (Iaas)
Frequently Asked Questions about Jon Burke
What company does Jon Burke work for?
Jon Burke works for Qdoba Restaurant Corporation
What is Jon Burke's role at the current company?
Jon Burke's current role is Chief Marketing Officer.
What is Jon Burke's email address?
Jon Burke's email address is jo****@****mac.com
What is Jon Burke's direct phone number?
Jon Burke's direct phone number is +191354*****
What schools did Jon Burke attend?
Jon Burke attended California State Polytechnic University-Pomona, Loyola Marymount University.
What are some of Jon Burke's interests?
Jon Burke has interest in Strategic Planning And Execution, Networking, Social Services, Children, Skiing, Investing, Traveling, Education, Environment, Animal Welfare.
What skills is Jon Burke known for?
Jon Burke has skills like Brand Management, Advertising, Integrated Marketing, Marketing, Social Media Marketing, Leadership, Media Planning, Social Media, Marketing Strategy, Product Marketing, Budgets, Online Advertising.
Who are Jon Burke's colleagues?
Jon Burke's colleagues are Debra Bell, Caito Roc, Samuel Reid, Alicia Ferrer, Leon Bedard, Kimberly Krueger, Mathew Irwin Ii.
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