- Founding executive team member following acquisition of the Canadian operations of OJO Labs by Royal Bank of Canada- Leading a growth team spanning paid and organic growth, product marketing, brand strategy, design, research, and PR/comms- Led rebrand strategy from OJO Canada to Houseful inclusive of trademarks, domains, design, brand platform, and innaugral launch campaign

Built out high-performing Product Marketing team that drove both B2C and B2B marketing across both sides of OJO's guided real estate marketplace. OJO is on a mission to empower people to make better decisions through the fusion of machine and human intelligence.

Led consumer marketing function for fintech app, accomplishments included:- Overhauling marketing stack, leading to automation of 70% of activities- Building out CRM function inclusive of data-driven lifecycle promotions- Partnering with product to make referral incentives programmatic, paving way to optimize one of the largest budget line items- Launching new hotels/travel product- Led on user insights, research needs, and feedback loop creation

Led marketing initiatives for Google in Malaysia--specifically looking after growth across our consumer and business products for YouTube, Search, Play. Team responsible for strategy development and execution across marketing channels and partnerships.Our key mission was to help Malaysian consumers and businesses get the most out of the web.3 projects that demonstrate the approach and depth of experience in Malaysia and Vietnam are below: Doodle 4 Google, Google.org in Vietnam, and Google Ignite.Doode 4 Google: https://www.nst.com.my/lifestyle/bots/2017/06/244743/doodle-4-google-returns-celebrate-malaysias-diversityGoogle.org in Vietnam: https://blog.google/around-the-globe/google-asia/bringing-digital-skills-training-30000-farmers-vietnam/Google Ignite: https://www.thesundaily.my/archive/google-ignite-back-FTARCH451399

Regional product marketing lead for Europe, Middle East & Africa for our core performance product suite. During this time I worked with our global product and marketing teams along with in-region sales and marketing teams to develop the marketing strategy for our performance products inclusive of search, display, mobile & analytics. Key achievements included developing regional event strategies rolled out across 10+ markets, brand positioning frameworks used by all marketing and sales teams, and award-winning creative work for Google Analytics and Google's advertising platform.Two projects that I led that demonstrate award-winning data-driven creative approaches are linked below:Google Analytics in Real Life: https://analytics.googleblog.com/2012/12/google-analytics-in-real-life-what.htmlAdweek Ad of the Day: https://www.adweek.com/brand-marketing/ad-day-google-147711/

Managed digital campaigns for some of the largest travel vertical brands in Australia and New Zealand. Main responsibilities were advising on long term digital strategy and project managing successful digital campaigns.

Worked to positively impact new-to-digital small and medium sized businesses by creating bespoke campaigns and training company personnel on how to maintain an optimize themselves. Over a 2 year span, built 200+ successful campaigns, enabling the companies to successfully grow through digital channels.

Worked at leading digital agency to analyze clients' Google AdWords campaigns, review their Google Analytics reports, and implement further tracking on their digital properties.

Ran the external marketing for Vermont's largest aquarium. Managed placements in all print and online publications statewide on a weekly basis along with working key onsite events.

Served as marketing coordinator, mainly helping the creative department with strategic accounts & pitches.