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Entrepreneurial, visionary, brand marketer and eCommerce expert. Successfully managed dozens of CPG launches, strategic partnerships, eCommerce websites, and digital marketing campaigns for Fortune 100 and start-up companies. • Through my direct efforts, I have generated more than $520MM in eCommerce sales.• Manufactured, designed, and marketed one hundred (100) different CPGs for Suite Leaf Plant Nutrients.• Conceived and launched an innovative mobile payment application at fifty (50) Alltown convenience store locations.• Grew online revenue by more than 300% YOY for Karmaloop, a top eCommerce apparel website.• Produced over one hundred and fifty (150) successful live music and art events in the Boston DMA.
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Recruiting PartnerGoodwin RecruitingKennebunk, Me, Us -
Principal And Chief Marketing OfficerSuite Leaf Plant Nutrients Feb 2016 - PresentPortland, Me, UsAbout Suite Leaf Plant Nutrients: the Company produces high-quality, award-winning, plant fertilizers and amendments for indoor and outdoor gardening systems. Organic and hydroponic options are available.Responsibilities:• Oversee B2B and DTC sales, marketing, and operations in North America. This includes developing and managing demand and lead generation campaigns, strategic partnerships, brand marketing, and innovation.Accomplishments:• Manufactured, designed, and marketed one hundred and twenty different CPGs on multiple eCommerce platforms, including Shopify and Amazon Seller Central, B2B trade shows, and DTC brick-and-mortar retail locations. Stats: Registered $1MM in hydroponic fertilizer and equipment sales.• Secured a lucrative consulting agreement with hydroponic gardening influencer, Danny Danko.• Received several first-place awards including a 2019 S.T.A.S.H. Award for Best Nutrients. -
Founder And Creative DirectorFuture Arts Festival Jan 2008 - Jul 2017Boston, Massachusetts (Ma), UsFuture Arts produced and curated high quality contemporary art shows and pop-up galleries in Boston. Future Arts' mission was to provide emerging artists a platform to showcase their works while providing art enthusiasts an opportunity to meet their favorite artists and purchase art at an affordable price.The Future Arts Festival was New England’s premier, nu-contemporary and street art festival from 2008 to 2017. -
Vice President Of MarketingCio Executive Council, An Idg Brand Jan 2015 - Feb 2016Needham, Massachusetts, UsResponsibilities:• Developed and implemented digital, B2B, technology-focused, marketing campaigns designed to engage CEC's member community.• Supported CEC's sales teams with innovative and creative marketing campaigns to drive top-line and bottom-line revenue.• Managed three marketing personnel responsible for all outbound and inbound messaging to CEC's member community.Accomplishments:• Launched strategic, demand-generation, ad campaigns for CEC's Women in Leadership Awards.• Launched new advertising and branding campaigns for IDG's AGENDA '15 event in Florida.• Secured partnership for CEC member events at House of Blues venues across the country. -
Director Of MarketingGlobal Partners Lp May 2012 - Jan 2015Waltham, Massachusetts, UsResponsibilities: • Conceptualized, launched, and managed marketing campaigns for 325 company-ownedconvenient stores and gas stations in the New England market including the Alltown Fresh and Exxon/Mobil convenience store brands. • Developed and managed Alltown's brand strategy and digital transformation.Accomplishments:• Developed and launched the groundbreaking Alltown loyalty program and mobile payment application. Stats: 10,000+ loyalty members and six figures in revenue in the first 3 months.• Created and launched the Alltown “pop-up” convenience store at Boston Calling Festival two years in a row. Stats: Generated five-figure revenue and served over 2,000 people daily.• Negotiated mutually beneficial partnership agreements with prominent organizations such as the Boston Children’s Hospital and Ultimate Fighting Championship (UFC). Stats: raised over $100,000 for Boston Children’s Hospital and sold a record number of co-branded UFC/Alltown fountain sodas at over 300 convenience stores. -
Business Development ManagerTravelzoo Local, Inc. Jun 2010 - May 2012New York, Ny, UsResponsibilities:• Managed e-commerce territories for the Travelzoo Local division in the New England hospitality market including Boston, MA and Newport, RI.Accomplishments:• Negotiated and secured B2B agreements with four-star and fine dining clients that included Omni Parker House, Clio Restaurant/Ken Oringer, Seaport Hotel, and more.• Stats: Grew online revenue by more than 300% YOY. -
Assistant General ManagerMcgreevy'S Jun 2009 - Dec 2010Managed nightly operations for a popular restaurant establishment owned by the Dropkick Murphy's in Boston's Back Bay neighborhood. - Responsibilities included opening and closing of establishment, cash management, employee management, inventory, on-site marketing and promotions.
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Marketing Manager, Partner Brand AgencyWorld Travel Holdings Jun 2008 - Jun 2010Wakefield, Ma, UsResponsibilities:• Managed demand generation and loyalty marketing initiatives for multiple eCommerce websites including JetBlue Cruises, Priceline Cruises, Hotwire Cruises, Delta SkyMiles, BJ’s Vacations.com, Cruisesonly.com and more.• Managed a staff of thirteen (13) employees including digital designers, copywriters, developers, and analysts.Accomplishments:• Increased the number of unique visitors to JetBlue Cruises, Hotwire and Priceline Cruises by 20%.• increased the open rates (OR) each quarter in partner brand email campaigns including Priceline Cruises, Vacation Outlet, Delta Cruises, BJ’s Vacations from 3.5% to 7%+. -
Svp, MarketingClassic Management Services, Inc. Sep 2003 - Jun 2008Classic Management Services, Inc. is a hospitality marketing agency that operates the Future Classic brand. Services included experiential marketing, e-commerce, sales support, digital marketing campaigns and event production. Clients included Red Bull, Tiger Beer, Diesel Jeans, Pabst Blue Ribbon, Travelzoo, Alloy and more.Responsibilities:• Developed and launched digital marketing campaigns and event marketing strategies for hospitality and retail clients.• Developed and managed strategic partnerships with sponsors and affiliates.Accomplishments:• Produced over fifty (50) successful art and culture events in the Boston area that included accomplished influencers such as Shepard Fairey, Questlove from The Roots, Bloc Party, Maseo from De La Soul, The Mighty, Mighty Bosstones and more.• Produced successful events for Blue Cross Blue Shield, Red Bull, and Tiger Beer. Most events were at capacity or sold out.
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Marketing Director And InvestorKarmaloop, Llc Sep 2001 - Sep 2003Ontarioc, Ca, UsKarmaloop (KL) is the world's leading eCommerce retailers of hip, urban, street wear. Apparel brands include Billionaire Boys Club, Fred Perry, Champion, and more.Responsibilities:• Original marketing director and early investor in Karmaloop.com. I was responsible for all marketing efforts including brand strategy, PPC ads, demand generation, lead generation, and event sponsorships.Accomplishments:• Grew online revenue grew by more than 300% YOY from 2001 to 2003.• Co-created the Karmaloop loyalty program, a virtual street team of 1,500+ brand advocates across North America.• Assisted in the signing of OBEY, Zoo York, Triple Five Soul + Puma.• Created, launched and managed eCommerce and experiential marketing campaigns. -
Account ManagerColette Phillips Communications Aug 2000 - Sep 2001Charlestown, Massachusetts, UsVice President for urban marketing division at public relations firm. Also account manager for clients including Nike and Mass Department of Public Health.
Jon R. Education Details
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Boston UniversityGeneral Studies And Humanities -
Emerson CollegeMass Communications
Frequently Asked Questions about Jon R.
What company does Jon R. work for?
Jon R. works for Goodwin Recruiting
What is Jon R.'s role at the current company?
Jon R.'s current role is Recruiting Partner.
What is Jon R.'s email address?
Jon R.'s email address is jo****@****eaf.com
What is Jon R.'s direct phone number?
Jon R.'s direct phone number is +161731*****
What schools did Jon R. attend?
Jon R. attended Boston University, Emerson College.
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