Focused on innovating Revenue Management through data science and machine learning.

Driving strategic platform initiatives across multiple teams, touching the entire customer experience and enabling the future for ATG.

Product Lead for the online ticketing platform; enabling customers to create memorable live entertainment experiences.

Managing the Fundraising product of JustGiving.com, we grew the platform by partnering with key partners such as Strava, and bringing virtual fundraising to the forefront during the Pandemic - whilst being persistent with our vision to be the fundraising platform of choice for proactive donors.- Product managed a number of key initiatives for the product and business- Successful expansion to the US market- Managed cross-functional teams across multiple countries; UK, Australia and North America- Led a successful optimisation programme for the fundraising team, achieving over £4m in additional donations at a critical time for the industry, which led to a new Centre of Excellence team overseeing all product experimentation throughout the larger business

At Bluefrog I was fortunate enough to lead several critical initiatives as part of the digital team, helping to enhance our clients' fundraising efforts and donor experiences.- Headed up the digital team consisting of 4 engineers and 2 designers- Developed client and internal products; improving the effectiveness and scalability of our client's digital campaigns- Managed all digital client accounts and budgets- Successfully implemented agile, lean, and Jobs-To-Be-Done (JTBD) methodologies to streamline operations

At Journey Latin America, the UK’s No1 travel specialist to Latin America, I played a key role in providing luxury private and group tours throughout Mexico, Central America, South America, and Antarctica.- Led the digital ecommerce operations of JourneyLatinAmerica.com- Conducted effective business analysis to identify areas of improvement and opportunities for growth- Headed up product management efforts to develop and enhance single and group tour packages- Project managed the development of a new company website, fully integrated with Sitecore and TravelStudio

At Bluefrog, a strategic and creative fundraising agency for non-profits, I played a critical role in providing online fundraising and campaigning services to many major UK and international charities and universities.- Led the project management of all client-facing and technical aspects of the digital business- Built strong relationships across the industry to revolutionise digital fundraising- Instigated a successful Pay On Results, affiliate programmes for our clients- Launched Conversion Rate Optimisation services to our core charity base- Conducted in-person client CMS training across Africa, Indonesia and the Philippines

Digital Edge UK provided complete digital solutions, including Website, PPC, SEO, CRO and Email Campaigns to small-to-medium sized, online and offline business.- Operationally led all design and development efforts- Project managed all digital campaigns- Collaborated with clients to develop effective e-marketing campaigns

At PracticeWEB, a subsidiary of Sift Ltd, I played a crucial role in providing complete bespoke website solutions to accountants across the UK.- Project managed a portfolio of websites for major UK accountant firms- Built strong client relationships serving as a trusted point of contact throughout the project lifecycle- Designed and developed user-friendly. content-driven websites

At Digital Travel Services Ltd (DTS), an E-Commerce Development company and subsidiary of TravelZest PLC, we provided package holiday software solutions to some of the largest travel companies in the UK, including Opodo and STA Travel.- Designed, developed and managed website and email campaigns- Grew the affiliate partner network, driving successful partnerships and collaborations- Assisted in our highly successful PPC campaign programme- Supporting the growth of high-profile sites such as Holiday.co.uk, Flight.co.uk and STA Travel