Helping personal injury attorneys dominate Google search results.

Spearheaded the business plan development and execution to split off the Launch That Operational Division to form the separate business entity Lunar and assume the role of President. Among my major impacts, I lead product and professional services strategy, as well as all sales and marketing go-to-market strategies. Continue to cultivate and sustain strong referral partnerships with a dynamic network of complementary SaaS companies. Lunar automates and integrates technology to get more out of your existing sales and marketing. Lunar develops SaaS products and offers Salesforce consulting services.Our core values:Expect The MoonBetter, TogetherProfessionally CasualLunar is a Registered Salesforce Partner and a Ticketmaster Nexus Partner.

I was recruited initially to architect, launch, and direct the company's new business ventures. Based on my success, I was tapped to join the Executive team as the Chief Financial Officer in 2016 before being chosen to head up all operations as the COO in 2017. In my leadership capacity, I… Succeeded in increasing closed opportunities by over 25% while also implementing CRM, sales automation, and sales processes to improve contact and booking rates. Built the Operations division comprised of Business Intelligence, Salesforce Implementation, Business Process, IT, Application Development, and Paid Media teams. Innovated and executed multiple large-scale, cross-functional strategic initiatives that were instrumental in taking organizational performance to new levels of success. Championed, built, and launched four highly successful new business units, one of which was acquired in 2015.

This was an exciting project where I directed a skilled team of specialists to create a social media network for sports fans. I coordinated the workflow of outsourced programmers and an offsite management team through to the successful launch of the functional prototype.

I built a highly successful 7K square foot bar and restaurant from the ground up including raising the initial capital investments to launch the project. Right from the start, I assumed full accountability for operations, purchasing, marketing, profit & loss, staffing (60+), training, and driving continuous improvement. Later, I developed the sister concepts for the launch of the Penny Black bar and restaurant and The Hills City Grille restaurant. Among my key contributions, I… Netted a strong profit from the 2011 sale of the business. Created a strong operational structure that was a key component in achieving over $2M in revenues the first year after opening and continued to sustain revenue growth the next four years running. Developed lasting strategic partnerships with a powerful network of vendors and brand managers including Boston Beer Company and Bacardi USA, which resulted in the successful co-branding of multiple products. Leveraged key insights derived from CRM tools to develop a strong Customer Loyalty Program. Launched the Hills Scholarship Fund for local high school students and sponsored a series of events to rapidly grow the fund.

I was brought onboard to manage all talent bookings and assume full oversight of operations, entertainment, marketing, business development, capital improvements, and finance. After taking over the nightclub, I… Expertly prioritized allocation of a $1.5M annual budget while generating a 15% EBITDA. Transformed the brand image and employed segmented marketing initiatives to target distinct demographics for each weekly event. Delivered weekly presentations highlighting key financial and operational data to investors. Leveraged the power of social media influencers to build a strong following and increase average attendance from 150 to over 650 patrons per night over a five-year period. Spearheaded all contract negotiations with talent agents and directly handled talent requests and riders. Coordinated all club promotions and succeeded in sustaining high profit margins for weekly events while working with event budgets that averaged between $2K to $40K per event.

Organized group information sessions and recruited qualified applicants for 2004 Red Bull Music Academy. Participated in panel and served as liaison between potential applicants and Red Bull.

Responsible for thirty-six hours of talent programming for three-day festival at one of 4 stages. Secured talent contracts and executed equipment and personal riders. Handled talent bookings, price negotiations, and event promotion for one of two Official 2004 Movement Festival After Parties.

Produced on-air segments for top-rated Detroit morning show Mojo in the Morning