Jon Rockett, Mph work email
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Jon Rockett, Mph personal email
Jon joined the paid search team for GroupM Search & Social in 2012 with a background in data analytics and marketing strategy. After developing a variety of account management tools, he moved to the analytics team and oversaw a group responsible for the creation and evolution of an array of search insights reports for SEO and SEM.Having adopted a holistic view of search and a novel perspective on how search data can be used to impact overall business strategy, Jon moved to a role on the Client Development team - first as a Strategist then as Director. He has created integrated search and social strategies as well as content and competitive analyses across a wide array of industries. Jon has developed successful lead-gen and brand awareness marketing plans for health, technology, travel, automotive, retail, B2B, and CPG brands.Jon is now the Global Analytics Lead on one of GroupM's largest accounts, responsible for all analytics, reporting, and market research on a global scale.
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Director Of AnalyticsEssence Sep 2022 - PresentSan Francisco, Ca, Us -
Director Of Programmatic TradingXaxis Sep 2021 - Sep 2022New York, Us -
Client Healthcare Data AnalystFair Health, Inc. Nov 2019 - Oct 2021New York, Ny, UsData analytics manager responsible for full expanse of client engagement from SOW to project design and execution through to delivery utilizing a variety of tools including Oracle SQL, Excel, R, and Tableau• Developed a methodology for estimating healthcare procedures performed at geographies of varying granularity using FAIR Health’s massive repository of private health insurance claims data for Bain Capital and Avalere • Performed k-means clustering analyses on 10 potential fraud indicator variables, as determined in collaboration with a client and obtained from FAIR Health’s database, to assist in identifying potentially unethical substance use disorder (SUD) treatment providers -
Quality Improvement FellowJudge Baker Children'S Center Feb 2019 - Jun 2019Boston, Massachusetts, UsWorked with the Quality Improvement team as a consultant to identify and resolve data, reporting, and procedural areas for improvement while providing additional statistical guidance and analyses• Developed comprehensive action plan to reduce quality improvement team’s reporting time by over 80%• Conducted mixed effects regression analyses in SAS to compare mental health treatment outcomes from ongoing programs against benchmarks from previous analyses -
Global Analytics Director - Search & SocialGroupm Jun 2017 - Jan 2019New York, UsOversaw cross-functional team responsible for delivery of all global digital marketing analytics and insights reports• Maintained data quality and reporting standards for digital marketing departments in all non-US territories• Automated global YOY reporting process, reducing turnaround time by 95%• Developed and presented strategy and insights based on conducted analytics to the Dell C-suite -
Client Development DirectorGroupm Jun 2016 - Jun 2017New York, UsLed development and presentation of data-driven digital marketing strategy for dozens of prospective clients across healthcare, hospitality, financial, retail, CPG, automotive, and entertainment industries• Responsible for bringing in over $10 million in revenue and pricing and staffing all won accounts• Led and executed RFP process from response to pitch, proposal, and contract negotiations• Clients included Hertz, UPS, Bristol-Myers Squibb, and Horizon Therapeutics
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Client Development StrategistGroupm Jul 2014 - Jun 2016New York, UsSupported business development plans and informed internal best practices by developing innovative case studies using a combination of data analysis and industry expertise• Predicted industry trends and spending levels for paid search using a time series model in R, allowing clients and internal teams to make informed budget decisions for 2015• Enhanced team's storytelling ability during pitches by creating interactive Tableau dashboards
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Marketing AnalystCatalyst, A Groupm And Wpp Agency Jul 2013 - Jul 2014Boston, Massachusetts, UsPerformed a variety of digital marketing data analytics using data housed in MySQL server and presented all insights directly to the client • Reduced turnaround time of competitive analysis projects by as much as 75% by streamlining previous processes and utilizing new tools• Worked with Nielsen Company to help them better measure the impact of digital marketing efforts in their marketing mix modeling (MMM) analysis -
Marketing Analytics SpecialistCatalyst, A Groupm And Wpp Agency Sep 2012 - Jun 2013Boston, Massachusetts, UsDeveloped digital insights reports, comprising of competitor and industry SEO, PPC, budget, and keyword metrics• Utilized first and third-party competitive data to analyze trends surrounding the Super Bowl and developed a full search marketing strategy for Volkswagen from implementation and timing to keyword strategy
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Paid Search SpecialistCatalyst, A Groupm And Wpp Agency Jul 2012 - Sep 2012Boston, Massachusetts, UsAssisted in the management of paid search accounts for Procter & Gamble’s personal healthcare products including Pepto Bismol, Prilosec OTC, and Vicks (DayQuil, NyQuil, Vaporub, and ZzzQuil)
Jon Rockett, Mph Skills
Jon Rockett, Mph Education Details
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Boston University School Of Public HealthEpidemiology & Biostatistics; Pharmaceuticals -
Bentley UniversityPsychology
Frequently Asked Questions about Jon Rockett, Mph
What company does Jon Rockett, Mph work for?
Jon Rockett, Mph works for Essence
What is Jon Rockett, Mph's role at the current company?
Jon Rockett, Mph's current role is Analytics Director at GroupM.
What is Jon Rockett, Mph's email address?
Jon Rockett, Mph's email address is jo****@****xis.com
What schools did Jon Rockett, Mph attend?
Jon Rockett, Mph attended Boston University School Of Public Health, Bentley University.
What skills is Jon Rockett, Mph known for?
Jon Rockett, Mph has skills like Spss, Microsoft Excel, Google Adwords, Msn Adcenter, Google Analytics, Marin Software, Sas, Training, Marketing, Sem, Analysis, Marketing Strategy.
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