Jon Rockett, Mph Email & Phone Number

San Francisco, CA, US

New York, US

New York, NY, US

• Data analytics manager responsible for full expanse of client engagement from SOW to project design and execution through to delivery utilizing a variety of tools including Oracle SQL, Excel, R, and Tableau
• Developed a methodology for estimating healthcare procedures performed at geographies of varying granularity using FAIR Health’s massive repository of private health insurance claims data for Bain Capital and Avalere
• Performed k-means clustering analyses on 10 potential fraud indicator variables, as determined in collaboration with a client and obtained from FAIR Health’s database, to assist in identifying potentially unethical.

Boston, Massachusetts, US

• Worked with the Quality Improvement team as a consultant to identify and resolve data, reporting, and procedural areas for improvement while providing additional statistical guidance and analyses
• Developed comprehensive action plan to reduce quality improvement team’s reporting time by over 80%
• Conducted mixed effects regression analyses in SAS to compare mental health treatment outcomes from ongoing programs against benchmarks from previous analyses

New York, US

• Oversaw cross-functional team responsible for delivery of all global digital marketing analytics and insights reports
• Maintained data quality and reporting standards for digital marketing departments in all non-US territories
• Automated global YOY reporting process, reducing turnaround time by 95%
• Developed and presented strategy and insights based on conducted analytics to the Dell C-suite

New York, US

• Led development and presentation of data-driven digital marketing strategy for dozens of prospective clients across healthcare, hospitality, financial, retail, CPG, automotive, and entertainment industries
• Responsible for bringing in over $10 million in revenue and pricing and staffing all won accounts
• Led and executed RFP process from response to pitch, proposal, and contract negotiations
• Clients included Hertz, UPS, Bristol-Myers Squibb, and Horizon Therapeutics

New York, US

• Supported business development plans and informed internal best practices by developing innovative case studies using a combination of data analysis and industry expertise
• Predicted industry trends and spending levels for paid search using a time series model in R, allowing clients and internal teams to make informed budget decisions for 2015
• Enhanced team's storytelling ability during pitches by creating interactive Tableau dashboards

Boston, Massachusetts, US

• Performed a variety of digital marketing data analytics using data housed in MySQL server and presented all insights directly to the client
• Reduced turnaround time of competitive analysis projects by as much as 75% by streamlining previous processes and utilizing new tools
• Worked with Nielsen Company to help them better measure the impact of digital marketing efforts in their marketing mix modeling (MMM) analysis

Boston, Massachusetts, US

• Developed digital insights reports, comprising of competitor and industry SEO, PPC, budget, and keyword metrics
• Utilized first and third-party competitive data to analyze trends surrounding the Super Bowl and developed a full search marketing strategy for Volkswagen from implementation and timing to keyword strategy

Boston, Massachusetts, US

Assisted in the management of paid search accounts for Procter & Gamble’s personal healthcare products including Pepto Bismol, Prilosec OTC, and Vicks (DayQuil, NyQuil, Vaporub, and ZzzQuil)

Master Of Public Health - Mph, Epidemiology & Biostatistics; Pharmaceuticals

Bachelor Of Applied Science (Basc), Applied Mathematics, Business, Marketing, Psychology