- Led epocrates strategic long-range, annual, and quarterly planning cycles for epocrates’ leadership team, GM and athenahealth CEO and CFO for B2B and B2C business lines - Led development of growth strategy yielding 19% revenue growthDeveloped growth & implementation strategy, growth targets and KPIs, and associated P&L financial modeling/forecasting- Partnered with functional team leads (Sales, Operations, Customer Success, Product Management, Finance, and Marketing) to develop and refine discreet team based go to market motions and KPIs to track operational and financial performance against growth targetsInstituted and led internal cross functional monthly business review and strategic project reporting mechanisms to ensure organizational alignment and effective tracking of strategic initiative- Defined and implemented novel business line driving $25.0MM in incremental profit- Developed opportunity map, partnership & GTM strategy, secured executive team buy-in and investment, and led successful partnership and contract negotiations- Centralized pricing team to optimize value creation and communication for sales and customer success teams - Successfully standardized pricing models and in market communication to drive ~5% improvement to annual revenue

- Led strategic planing for product team including market opportunity analysis (TAM/SAM/SOM) of pharmaceutical healthcare provider marketing spending to inform provider acquisition and product development strategy- Partnered with Sales and Operations teams to lead GTM, implementation, and operationalize new products generating $3.0M in revenue in year 1

- Led provider user engagement strategy for epocrates' 1 million active users & drove 5% year over year growth in Monthly Active Users

- Supported seed stage digital health startups in developing GTM strategies

- Developed methodology to establish customer operating KPIs for nascent acute care offering

- Designed and implemented program launch playbook for nascent Managed Care business line resulting in 50% improvement to implementation and launch timelines (180 to 90 days)- Authored policy briefs on state legislation to inform strategic planning for CEO & Executive Advisory Board related to organization of Home and Community Based Medicaid Waivers 1915(C) & 1915(j)- Led 12-member implementation teams in Maryland, Kansas and Oregon for home and community based Medicaid programs serving 1500+ Medicaid recipients for successful on-time completion- Conducted first company-wide inventory of IT system configurations and operational practices for 50 programs serving 60,000 Medicaid recipients in 26 states; resulted in identifying and standardizing best practices across all programs